Are you looking for a free tool to boost your sales? Back in 2017, Google launched Google Posts, a tool inside Google My Business that allows business owners to post images and brief text. This will be displayed as part of the knowledge graph once a user searches for a specific listing. Google Posts is […]
In SEO, backlinks are golden nuggets. These precious links establish the credibility and authority of your website. Most importantly, they are one of the most critical ranking factors on the web. However, they are not easy to gain, especially if you have a brand new site. So for this post, we will give you some […]
Content is an effective tool in bringing customers into your business. And in SEO, content is king. It’s an integral component of optimization, much so for a business that wants to gain the utmost visibility. Since people search for listings all day long, you must know how to perform content marketing for your local SEO. […]
Your business website is the face of your company on the web. It’s the first thing that your potential customers will see once they click through your links or discover you through listings or organic search. However, it’s not enough that you gain traffic. You should also keep it and make each visitor go through […]
A local SEO audit can reveal a lot about your business website. It will give you the big picture of how your business stands on the web in terms of SERPs ranking and reputation. If you don’t know where to start, we recommend that you check these aspects to determine the issues you have to […]
Apple Maps is an emerging platform on which businesses can get listed, the same way that they would on Google Maps. Getting listed on this platform boosts the visibility of a business across the internet. But unlike Google Maps, Apple Maps requires specific steps before they can publish the listing. Fret not because Apple Maps […]
Local keywords are pivotal in the success of an SEO campaign. It’s also what sets local SEO apart from other methods. And if you’re marketing a business, you must utilize these local search queries. It will help search engine crawlers attribute your business in the right location. Also, it will bring your pages closer to […]
Aside from the organic results ranking, businesses are also aiming for the Map Pack. This is also called the 3 Pack, which is the search result just below the sponsored pages. It has the Google Maps snippet and the listing of the top 3 businesses. Take note that the Map Pack may have less than […]
The consumer behavior is changing rapidly — almost as much as Google is changing its algorithms. Over the years, consumers have found various ways to look for local businesses. A big player here is the introduction of mobile devices, which caused a boom in search traffic all over the web. It’s no longer just about […]
Back in 2012, Google unveiled its Knowledge Graph tool. This is intended to display collated information about a business, so internet users no longer have to click on a webpage. From its humble beginnings, the Knowledge Graph has experienced changes as well as the integration of more tools. But the question is this: does it […]
