Blog – Page 24 – Phoenix Website Design

5 User Engagements Stats to Closely Monitor

June 20, 2019/in Blog /by Carmel

The last time, I talked about user engagements and its importance on SEO. Now, I will focus on the user engagements to monitor. I will be providing a list of important metrics to take note of.

The things mentioned below will tell you how well people are interacting with the content you publish. There are no definitive set of values for each metric. What matters most is that you have a rough estimate on how users are spending time on your website. Most importantly, you can now track whether the numbers are increasing or decreasing.

Pageviews

Number 1 is, of course, page views. You can monitor this on your Google Analytics accounts, and go to the Audience section. Once you are there, go to the Overview page and then you will see the “total pageviews” your website has gained during a particular time.
This number indicates the multiple views and not the unique views. Look out for any changes in the page views. Over time, is it going up or down?

Most-clicked content

What post gets the most clicks? Are there noticeable changes once you publish a new content? To check this data, all you need to do is go to “Under Behavior”, next choose “Site Content”, and then, “All Pages”.
In there, you will see what pages or posts are interesting for your users. It’s always recommended to check the data every week to see the increase of page clicks. Just because some pages are not gaining clicks, it does not mean you have to drop it.
Of course, for it to be visible to many readers, social media promotion helps. Another tactic to get more clicks is to share already popular post. From time to time, share old yet still relevant articles. For sure, these posts can still attract new clicks.

The old and the new web visitors.

Visit your Google Analytics account. Then, go to “Audience” and finally, “Overview”. In there, you can see a direct comparison between your new web visitors vs. the usual visitors. Surely, you will be delighted if the graph indicates can increase of new visitors.
It always is a pleasant thing to see that new people are visiting the site. Eventually, who knows they will become regular customers, right? However, do know that there should be a balance between the new vs. old.
The new visitors will take their sweet time on exploring what you have to offer them. Meanwhile, the regular visitors are “engaged” ones. You have proven their participation on your site. After all, they have been visiting for the nth time already. They have probably tried your products and services already.

Bounce Rate

Like the type of visitor, you can find the bounce rate under “Audience” and then “Overview”. The ideal bounce rate actually depends on your goals.
Any changes in the bounce rate will tell you that your users are not that interested with your content. They immediate drop it and click on the close button.

Time Spent on Your Website

Lastly, another good basis for user engagement is the time a user spends on your site. This is also called the “average session duration”. Again, the idea numbers depend on what you want to happen. However, check the following:
- If you write longer blog posts, do the users stay longer?
- Or do they immediately leave because they despise lengthy and boring reads?

What Is User Engagement and Why Is It Important for SEO?

June 20, 2019/in Blog /by Carmel

User engagement plays a vital role in the success of a website. If searches fail to find a website and interact with it, there’s a huge probability that the website rankings would plummet.

Thus, a website should give importance to its visitors, and it should provide the correct solutions to whatever they need. If search engines like Google think your website does not address the user’s intent, then, it would find a better website that helps. Ultimately, a website should provide content according to the wants of its users.

Let us define: User Engagement.

Basically, user engagement means that your user is “taking action”. There should be some kind of activity within your site that is initiated by the user. This could be in a form of a page click, or any other action that implies a website activity.

So, what are these activities that matter?

Click-Through Rate (CTR)

First on the list is the CTR. The moment a user clicks your web page when they see it on the search results page, that action is counted as a page click.

Ideally, you would want your users to click, and get the answers they have been searching on your website. To ensure that you provide the best solution, you need top-notch content.

What makes users click a page? Before they get to read your content, users encounter the page title and meta description first. So, make sure that these 2 will be enticing enough for users to click.

Actions Outside Your Website

User engagement does not necessarily happen on your website alone. It could be from other places. The engagements listed below are from outside origin:

When someone posts links to your content.
Someone mentions you and it was able to bring traffic to your website.
Sharing your blog posts on social media could also be one.

Links coming from other websites remain to be one of the ranking factors. When many outside sources mention your website, it is a positive indication. Social media may not be directly a ranking basis. However, when people share your content online, the chances of it being read by many will definitely increase. Thus, it would mean more web traffic, more web visitors, higher chances of getting more links, and higher conversion rates.

Remember, liking and sharing happens on another platform, AND NOT YOUR WEBSITE. It would benefit Facebook, Twitter, or any other website you posted content on. So, it does not have an effect to your site. It does, however, boost your presence.

Dwell Time

Dwell time is the amount of time a user allocates viewing your content. After this user decides to click your page from the SERP, he will now spend time on your site looking intently at your content.

So, the question now… “Is the user satisfied on the content he just viewed? Was your web page the answer he is looking for?”

The user will now take time to assess if your content was able to answer their question. If it didn’t, the user will surely close your page and find a better website. If you notice that your bounce rates are high, it would mean that people are not staying on your site for too long.

Why Is User Engagement Important?

According to the Google algorithm update released on March 2019, Google emphasized that they are closely monitoring user engagements. This only means one thing: websites should focus on their user’s wants.

A List of Important On-Page SEO Elements

June 20, 2019/in Blog /by Carmel

Previously, I talked about the significance of optimizing on-page web elements to boost SEO rankings. This time around, I will discuss the 5 important areas to improve on your website to ultimately boost web traffic and conversion rates.

Title Tag

The title is one of the basic HTML tags that will let you know the subject of the blog post. How is this relevant? You can set a title as you publish a post anyway, right? I know it gets neglected at times.
The thing is the title tag is the one that is displayed in the SERPs. Usually, it will manifest as the link users will click once they are in the search engine results.
So, don’t forget to edit your title tags. Avoid having duplicates and take time to compose your titles because this will be visible to your users.

Meta Description

Aside from the title, meta descriptions are a must. These two go hand in hand. You just don’t edit the title. Of course, you need to provide a small snippet of your post. In the SERPs, the meta description is placed just below the title.
Through adding meta descriptions, you are trying to convince people to check your article out. Thus, it is crucial to discuss what the web page is about and the scope of your topic.
Remember, that meta descriptions do not directly influence your rankings. However, if you do it right,
- Your web pages gets more clicks. Thus, increasing your CTR.
- It also implies that you have a good quality page since people click on your web pages.
- It proves that your website has something to offer to the searchers.

Catchy Headlines

Compel your readers to read your blog posts and you start that by writing irresistible headlines. Of course, users will prefer to click a page that catches their attention. If they think it is boring from the headline alone, they won’t bother clicking. Instead, users will look for pages that they think are interesting.
Other than the title and meta description, you also need a great headline to lure readers to your website. It should provide a solution to the concerns of people, and most importantly, the headline should pique the natural curious mind of anyone who is browsing the internet.

Header Tags

To divide your post into different sections, you would need headlines, right? In order to effectively make headlines, you need to use the header tags. The standard header options are H1, H2, and up to H6.
If you apply header tags, you are making it easier for your users. They can read your content better. It is also easier for them to identify the key points of your content. Thus, readers will keep coming back to your website because they find your posts easier to digest and enjoyable to read.

Premium Content

Let us all not forget the main focus of it all: your writing. You write useful content for your users and for search engines.
You need to make your pages easier for search engines to discover. How will people see your web page if search engines can’t detect them?
So, don’t just add content just to fill a web page. Write something helpful, educational, and something that make your reader’s life easier.

Understanding On-Page SEO

June 19, 2019/in Blog /by Carmel

Being one of top results of a search engine involves a mix of different factors. It can be technical SEO, off-page SEO, and on-page SEO. Getting links for your site is considered an off-page SEO. When other websites mention you, it is one of the strategies to boost your link building efforts.

The truth is that off-page SEO will not be as effective if you choose not to improve your on-page SEO. Thus, it is important to prioritize to enhance elements that is on your website. Before you make optimizations outside, you should first deal with on-page improvements.

The Thing About On-Page SEO.

Before I start blabbing about the essential on-page SEO you need to enhance, I will start with the basic information.

On-page SEO, or on-site SEO, is the process of honing web pages to develop better rankings and gain more traffic for your website.

When you are creating relevant content for your website, this is one way of increasing your on-page SEO. Aside from providing excellent content, you can also edit your title, your meta description, and even your headlines. If you do all these, your website is guaranteed to have prominence, competence, and certitude.

When all these factors are combined together, one thing is sure: your website will surely be visible in the SERPs.

What Makes On-Page SEO So Valuable?

You should give importance to on-page SEO because it:

greatly helps search engines to know your website better,
and search engines can easily determine if it is a suitable answer to a user’s question.

As search engines keep up with the changes in technology, it is only natural that search engines increase their efforts in identify content. It is important to give emphasis on relevancy and semiology.

With Google’s ever-changing algorithms, it has proven to be better at understanding the needs of the users. It can identify what users actually want to know and Google does not take things too literally.

Google tries to give results closest to the intent of user. It even shares related searches whether it is searching for the basic information about a business, finding stores, and looking for directions.

Coping up with these changes is utterly important, and you can only achieve it through updating the contents of your website. Improve the things the user can see such as texts, videos, photos, and other media files. Also, consider the things visible to the search engines such as title tags, meta tags, and etc.

Furthermore, on-page SEO is something you can control compared to off-page SEO. You can’t just go on the internet and tell people to write about your websites. Off-page SEO are external factors that you have NO charge of. Thus, focus on on-page factors that you can regulate.

These are the factors to note in order to develop your on-page SEO for the better:

Title Tag
Meta Descriptions
Header Tag
Premium Content
Catchy Headlines

… and many more! Don’t worry because I will discuss it in details on the next post. So, keep an eye on the 5 important on-page SEO elements, which I will be posting very soon.

How to Start Updating Your Old Post? (Part 2)

June 19, 2019/in Blog /by Carmel

Now that you are done assessing if your post is eligible for updating, you can start with the actual updating process. Remember to not skip part 1, okay? If you missed that, better read the tips on how to decide the necessary updating.

Thinking of what updates to make.

Moving on, let us now proceed to updating the articles you chose as suitable for revisions.

Add the Latest Time Stamp
- Time stamps let users know if you have edited an article. Instead of adding the publication date, use the last update date. This informs your readers that you have added revisions to an old post. This is a manifestation that a certain post is newer and that changes are made to its contents.
Update Your On-Page SEO
- It’s not just the contents you need to revise. You also need to edit your list of on-page SEO elements. These SEO factors change too, and you need to keep up. Luckily for you, there is a browser extension you can use check for broken links. You can download Link Miner on the Chrome web store.
- You also need to check the list of tools you are using. Check which ones you are currently using and scrap the ones you barely even used. If you still wish to use a tool, make sure that they are updated too!
Divide Your Post into Different Sections
- Add more information to an existing post and insert related content. This way, you can convince people to visit your website more. Take it from Google and look at the search results page. Once you search something, Google will inform you of the “searches related” to your own search.
- Apply the same thing to your website and add relevant information to the said subject. To improve the quality of your post, cover additional topics that you may have missed previously.
- Remember to not just add content just because you need to update. In the end, you don’t have to lose your hard-earned integrity just to make your blog post longer.
Add Links from Outside Your Website
- For your own article to have more weight, you need to support it with conclusive evidence. One way to do this is to add data from other sources. Other websites may have vital information to support your article. Always find time to:
  - Look for new studies, new surveys, and new experiments.
  - Add a more recent analysis on the topic.
  - Give a list of links for people to read later on.
- When you add these things to your old blog post, other websites will definitely appreciate the gesture. They would be flattered that you mentioned them on your post. For sure, they will do the same and mention you on their post as well.
Edit Your Title Tag
- Once you add new sections and new sources on your post, the old title may not be applicable. So, consider updating it too.
- Editing the title also increases the chance for users to click it. When contemplating on what title to add, you may want to add keywords or terms that will help you get more clicks. Always consider the POV of the users. If you are the user, what words will make you click an article?
- If you need ideas, go to the Google Search Console to check the keywords that getting more clicks and more reaction from the users. From there, you will have an idea what to add to your title.

6 Horrible SEO Strategies That You Should Scrap

June 13, 2019/in Blog /by Carmel

Google and the internet has gone a long way since it started but what is interesting is that, up to now, antiquated SEO strategies still grow rapidly. This cause damages to web pages, traffic, search rankings and even conversion rates. What is really disturbing is the fact that the site owners do not even know that they are no longer effective.

So, what are these dreadful and useless SEO strategies that you should scrap for life?

AWFUL SEO STRATEGY 1: UTILIZING A TARGET KEYWORD IN AN ANTIQUATED AND IMPERSONAL WAY

Years back, people use several content aiming for the identical keyword. These days if that method are used, it is as good as disregarding semantic search that considers the topic of a particular page instead of constantly using similar keywords. It can also seriously affect your keyword rankings.

But just like any problem, it has a solution. Integrate synonyms of your focal keyword in one exhaustive part of the content. Check Google by browsing down after you have indicated your target keyword to discover identical keywords. From there, you can take your choice and use it in your blog.

AWFUL SEO STRATEGY 2: ADDING JUST SHORT AND NON-EXTENSIVE CONTENT

There is no place for short content in SEO. Hence, the only solution is to develop longer content.

According to researches, those that ranks and shared the most are those that has 2,000 to 3,000 words. This study is supported by BuzzSumo, which studied 100 million articles. On the other hand, Backlinko did its own study and discovered that those that were at the top of Google’s page are those blogs that has around 2,000 words.

AWFUL SEO STRATEGY 3: INCONSISTENT POSTING OF CONTENT

If you are not consistent in posting your content, then, Google will not be aware of your site.

Hubspot was able to determine the frequency of numerous blog sites, and if they blogged at least 16 times a month. If you want maximum result from your posting, then, schedule your blogs. Do it consistently to develop your content library, but never lose the brilliance in doing so.

AWFUL SEO STRATEGY 4: CHOOSING THE VOLUME OVER THE QUALITY OF WORK

Google will always give high ranking to great content. Google Quality Rater Guidelines showed that the top quality pages are:

Those pages that reached its planned goal and objective.
Those pages that showed proficiency, credibility, and dependability.

Develop a content that is far better than those found on Google’s first page of the search results.

AWFUL SEO STRATEGY 5: PUBLICIZING THE SAME CONTENT

SEMrush study of more than a hundred thousand sites, and they found out the biggest mistake of on-page SEO. It is publicizing again the same content. To check this, there are sites, like Copyscape, that check for duplicates.

AWFUL SEO STRATEGY 6: FAILING TO RECALL THE REVIEWS OF YOUR CUSTOMERS

A lot of people rely on what other consumers say about a certain brand or service. The disappointing thing is the fact that 61% of electronic reviews even in one of the biggest companies are fake. Regularly check the comments of happy customers or go to sites like BBB, Amazon, or Yelp. Listen to their opinions and ask about their shopping experience.

SEO Trends to Follow Before 2020

June 13, 2019/in Blog /by Carmel

If you want to know the trend to gain Google and readers approval in content marketing and SEO, just remember four things: type of media, content quality, originality, and finding the right target audience.

So if you want to know more, here are some trends you owe to know.

GO FURTHER THAN THE SHALLOW CONTENT
- More and more people realize that a more exhaustive, well-searched, and long content are those that are more effective. Check out the top results, and it would tell us that content, with 2000 words or more, are the ones that gained the top 5 in ranking. So, forget about shallow content that has no value because it will give you no beneficial results.

FINANCE IN THE PROCESSES OF CONTENT CREATION
- According to a research, 56% of the B2C content marketers is putting their time and resources in the last year. This could include the following:

Exploring subjects and keywords.
Setting the groundwork of the content’s coverage.
Writing and improving the content.
Developing the graphics, screen grabs, working on the finished content.
Posting and advertising your content.

- According to Google Trends, content marketing reached its popular status in the last few years so putting your finances for that purpose can lead you to your goal.
UTILIZE THE CONTENT PERSONALIZATION STRATEGY
- This is another elected trend that a lot of professionals in the field use and that reflects on one survey by Evergage. It says 93% of marketers use this strategy. This method centers on modifying the content for the various users of your site built on handily convenient personal data that includes interests, statistics, and latest browser history.
- According to Evergage, many of the marketers agree in its results.

Assist in a more wonderful shopping experience.
Produces quantifiable ROI.
Amplifies customer’s sense of loyalty.

- The thing is, a certain content speaks to a specific type of person. The need of the NEW visitor compared to a visitor on her say 15^th time has a different objective. If you do content personalization, it assures every visitor that there is a little bit of difference in each page; thus, having a content that will interest the users each time they visit your site.
CLEARLY PLANNING A CUSTOMER LOYALTY PROGRAM
- A survey said that 90% of the consumers prefers reliability to the brands that they love and support. But the problem now is that 92% of the marketers think they are reliable. The customers think otherwise. On the other hand, when brands are reliable, almost 90% of the consumers will definitely act on it.

52% will endorse the product to others.
48% would be loyal to the product.

WIDEN YOUR RANGE
- Blogging is a great content marketing approach but it is not everything. You cannot just consider those who read articles and blogs because the truth is, your missing out on other types of people who loves audio and or video and probably blogging too. Just an update, people over 18 years old spend at least 11 hours a day on content that is available in the internet, TV, mobile phone, and other devices connected to the internet. So, play smart and get into podcasts, YouTube, webinars, live streaming, and of course, the ever dependable blogging. Remember, follow where your target customers go and invest on these platforms.

How to Start Updating Your Old Post? (Part 1)

June 12, 2019/in Blog /by Carmel

Everyone says that you should update your blog entries. How do we do that exactly? This post will breakdown the key elements when you need to update your blog posts.

To update or not to update?

Let’s start with question, “What should you update?” Before you start with the actual updating, first, you need to scan all your existing posts. Start with the obvious ones. The most popular posts on your website are probably written eons ago.

If your blog does have a steady influx of traffic, then, view all your top pages, and arrange them by date. By the way, it’s a terrible idea to add dates in the URLs.

How to decide? How many blogs to update?

There’s no exact number here. It really depends on your new resources. If you think you have other posts to link, then, of course, you could add a lot of information. Roughly, here are the things you should be doing before updating:

Know ‘the time to update’ versus ‘the estimated value.’
- Let’s say a post would have 1,500 monthly visitors and there would be a 20% increase of visits once the update is done. Thus, you would have an additional 300 monthly visitors for that page.
- Is this enough for you? Only you can answer whether an additional 300 visitors would mean a lot or not.
- Assess other means as well. If you decide to do a paid advertisement, would it be better? How much will it cost you?
- For the most part, when companies reach over 10,000 monthly visitors, any increase of web traffic is always worth the blood, sweat, and tears.
Know the estimated number of views.
- Use web traffic estimates and look at it as if you are publishing a new content. If a new post would generate 800 – 1200 monthly reads, then, use that range as your basis when you update a blog post. If you think you can get the same amount of reads when you update, then, go for it.
Test it first.
- Like any project, you would test it first if it is indeed effective. Start updating a few pages, 5 – 15 posts for example, and see how it goes. Then, measure the improvements in a span of at least 90 days. If it goes well, you might want to apply the same changes to your other blog posts.

Learn the drawbacks of updating your old posts.

Now that you figured out what are the pages fit for update and revision, the next step is to know the possible dangers when you are trying to update your content:

You are changing the focus.
- When you make changes, there’s a huge change that you would derail from the main focus of the original article. If you derail too much, then, it would affect the existing focus and rankings.
You are changing the anchor texts that are relevant to the page.
- The original article may have internal or external links to boost link building effort. If you try to edit, you may change a particular term that are needed. Thus, there’s a chance that you may devalue previously used anchor texts. You may lose traffic along the way.
You want to stay fresh.
- See, if your website focuses on well-established topics, there’s no need to stay fresh. You only need to update if topics constantly change. For example, if you talk about grammar and composition, there are NOT a lot of changes in terms of the English grammar. So, updating it is unnecessary.

Ready to start the updating? Refer to this list of tips!

5 Other Ways to Compose Your Meta Description

June 12, 2019/in Blog /by Carmel

Previously, I taught you 3 ways to effectively present your meta description. If you do your meta description correctly, your click-through rates will surely skyrocket. So, what are you waiting for? Compose your meta descriptions right and apply these 5 tips right this instant.

Below are 5 more ways to craft the best meta description you can think of:

Use colorful emojis.

Emojis are popular nowadays. Heck, Dreamworks even made an Emoji movie. It does help certain words stand out. Using plain words can appear boring. When you use emojis, you would exude a fun vibe. Usually, this approach works well with the teen crowd.

Still, there are people who think that emojis are downright unprofessional. However, if it applies to your brand, then, why not use it? Visually, it will help you attract the young crowd. The green checkbox emoji will definitely emphasize certain key phrases such as, “free delivery”, and “top-rated”. Perhaps, you can use the 100% emoji to highlight words like, “authentic”, “brand new”, and “fast shipping”.

Provide a useful solution.

Start offering solutions to the searchers. For example, “Want to learn conversational Chinese phrases? We have teachers available online to teach you the basics of Mandarin, Hookien, and Cantonese. You will be able to learn words needed for basic conversation in just one class.”

This meta description promises that the user does not need to be knowledgeable in the language. It also implies that your company is straight to the point. You will only focus on words that are useful in real life.

When you present a solution, it’s hard for searchers to just ignore the offer. For them, it will appear as a great deal that shouldn’t be missed. A single class can help him new words that he can apply in real life. Through your website, learning a new language is an achievable task.

Cite your purpose.

For other website, their purpose is what sets them apart. Highlighting corporate social responsibility is the right course of action here. For example, look at Toms. This company is known for their “buy 1, give 1” policy.

Every time you purchase a pair of shoes, Toms will also donate 1 pair to someone in need. You are sharing brand awareness, and you calling on people who share the same value. Thus, users will opt to choose Toms over other shoe retailers because of their “One for One” advocacy.

A call-to-action meta description helps.

You might say that a call-to-action should be added to buttons. Trust me, you need them in your meta description as well. Don’t wait for them to visit your website and click your call-to-action button.

When you include a call-to-action in your meta description, you are drawing in customers to your website and take action once they arrive.

For example, you can add something like, “Start your free trial today and get premium access to our exclusive selection of images, videos, and artworks.” Or, even adding a simple download reminder like, “Download Google Chrome for free” can add to the page clicks.

Use of power words.

There are certain words that demand the attention of the searchers. You can use this to your advantage, and add power words such as “free”, “awesome”, “terrific”, “secrets” in your meta description.

Just remember not to add too much of it. Overdoing power words will make it less effective. If you need suggestions, I wrote an article about power words right here.

3 Ways to Compose Your Meta Description

June 12, 2019/in Blog /by Carmel

Aside from writing catchy titles, you also need to create an equally catchy meta description. In this post, I will be explaining in detail how each meta description can help websites increase their page clicks through adding a sentence or two.

These are 3 way different ways to compose your own meta description:

Highlight your company’s USP.

What makes your company unique? This is what USP is all about. Your unique selling point makes you stand out from all the companies selling similar products. The USP could be an additional service, more product features, enhanced quality, and etc. can make your brand unique.

You can use this to your advantage and make it a meta description to generate more clicks and more interests from your audience.

Let’s take a look at Zappos.

For number 1, the concrete example would be Zappos. This company is known not only for its FREE shipping, but also its FREE return. This is extremely helpful when you got the wrong pair of shoes, or you got a broken pair.

Some people would just choose to not complain when they are not satisfied with the service because they would pay for shipping. Spending extra on returning the goods is a definitely hassle. Thus, people will just look for another website that can give them a better service.

Adding words such as “free shipping”, “free returns”, and “24/7 customer service” can definitely help alleviate worries and doubts. Just remember to include words you can 100% fulfill. If you brag about 24-hours email support, then, you can’t stand by it. You will receive a backlash of posting untrue statements.

Tell the world your purpose.

In some cases, it might be appropriate to emphasize a greater purpose behind your website, whether that’s a particular corporate value or a very practical way in which you make a difference. This can provide searchers with an additional incentive to check out your site rather than the others.

Let’s take a look at Better World Books.

BWB, or Better World Books, is known for their “One for One” policy. There are not too focused on making money. All they want is for used books to have a new home. They emphasize on the carbon footprint and the waste created to buy a brand-new book.

Thus, BWB created an option for people. Why buy new books when you can buy 2^nd hand books at a lower cost? Plus, the guarantee that for every book you buy, they will give another book to those in need.

Adding emphasis on their purpose surely makes Better World Books are better option for bookworms. Not only does it provide books at a lower price, customers get to help people in need. It’s like hitting 2 birds with one stone.

Ask a question.

People rely on search to search for answers. They go to Google and type in question. So, why not throw the question back to the user.

You can say something like, “Do you want to know about the latest SEO trends?”, “What’s hot and what’s not this 2019?”, or “Want to learn about the components of a perfect email?”

Asking these questions will tell users that you have the answer to their question. Personally, this is the meta description format I apply if I can’t think of any.

5 User Engagements Stats to Closely Monitor

What Is User Engagement and Why Is It Important for SEO?

Let us define: User Engagement.

So, what are these activities that matter?

Why Is User Engagement Important?

A List of Important On-Page SEO Elements

Understanding On-Page SEO

How to Start Updating Your Old Post? (Part 2)

Add the Latest Time Stamp

Update Your On-Page SEO

Divide Your Post into Different Sections

Add Links from Outside Your Website

Edit Your Title Tag

6 Horrible SEO Strategies That You Should Scrap

SEO Trends to Follow Before 2020

GO FURTHER THAN THE SHALLOW CONTENT

FINANCE IN THE PROCESSES OF CONTENT CREATION

UTILIZE THE CONTENT PERSONALIZATION STRATEGY

CLEARLY PLANNING A CUSTOMER LOYALTY PROGRAM

WIDEN YOUR RANGE

How to Start Updating Your Old Post? (Part 1)

How to decide? How many blogs to update?

Learn the drawbacks of updating your old posts.

5 Other Ways to Compose Your Meta Description

3 Ways to Compose Your Meta Description

Let’s take a look at Zappos.

Let’s take a look at Better World Books.

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