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Using Social Media to Boost Advocacy

According to Pew Research Center, 81% of U.S. adults from ages 18-29 use Facebook. It’s no doubt that Facebook is the most-widely used social media platform. Other websites like Instagram and Twitter only got 64% and 40% respectively.

Word of mouth is an effective marketing strategy. However, you can’t ignore the power of social media. In fact, if you need a competent brand ambassador, social media is the answer. Those with the most number of followers will surely be able to entice other people. With over 70% of Americans using social media to communicate, this proves that social media plays a significant role in our daily lives.

Social media apps on a smartphone.

Social media apps on a smartphone.

Choose the Social Media Website that Works Well with Your Business.

This first step is very important. Not because a competitor is on Instagram, then, you should start a posting on Instagram. Don’t follow other people; you just need to follow your audience. If they usually hang out on Facebook, then, focus on Facebook. Carefully study where you get more interaction and engagements.

Carefully Choose Content to Publish.

After you have found your niche, think of what you should publish on social media. “Will this post offer help?” “Does this post address a concern?” If the answer is yes, go ahead and hit post. Remember that your social media posts should have a certain goal, and it shouldn’t be there for aesthetic purposes. It should offer tips and tricks.

Be Responsive.

If someone gave you a positive review on social media, at least, say thank you. They went out of their way to tell the world how great your product is. Reward their efforts because their social media post could reach people you weren’t able to reach. If a customer wants to interact with you, find time to reply. Show them how much you appreciate their love and support.

Share Your Customers’ Social Media Posts.

This is probably the best way to promote customer advocacy. When customers share a positive review or comment, don’t hesitate to share it. Sharing on Facebook or Twitter is very easy to do. On Facebook, you can simply click the share button and add your own caption. On Twitter, you can easily retweet a tweet.

Today, in the digital age, being mentioned by a brand is really meaningful for many customers. It becomes an important highlight of the day. As a loyal customer, it’s fulfilling to know that your efforts were recognized by the brand you look up to.

So, if your customers share stunning reviews or photos, share their wonderful memories. It’s a way of telling the world that “Hey! They had fun. You should too. So, give our product a try.”

Solve Your Customers’ Problems.

Social media is not just about rainbows and butterflies. It is also a great avenue to address certain issues and concerns that your customers may have. Since they are on social media, they can easily post complaints. This is your chance to save the day and offer an immediate response.

Being able to solve a problem right away, you are proving to your customers that your business is not just about making money. You are genuinely concern about their well being. The more problems you will be able to solve, the more happy customers you will gain. That’s something money can’t buy!

What is a Hastag? How Important Is It?

facebook, instagram, network

WHAT’S IN A HASHTAG?

You have most probably seen hashtags being widely used on various social media platforms like Facebook, Instagram and most especially on Twitter highlighting the trending topics in the online world. The truth is: hashtags are more than just the most talked about topic. A hashtag may just be a simple number or pound sign, but it can also be a great promotional tool to boost your website and all of its content.

HOW CAN A HASHTAG BOOST YOUR WEBSITE?

  • First of all, let us start by discussing the significance of a hashtag. In the age of social media, we can say that hashtags have really been important in making posts, activities, topics more visible and accessible to online users. Since a hashtag is a symbol we affix to a topic that we want to put emphasis on, or to a topic that we want to reach thousands or millions of people locally and internationally, it has been a great tool for content creators to promote their websites or contents.
  • It is basically just typing a hash symbol preceding the topic of choice, and that’s it. When online users search for that same hashtag, or even a topic with a similar theme, your content will be categorized as one of the possible choices, allowing users to easily see your work. This increases the chance that they will click on your website and read its contents. In a simple sense, it works like an online filter, which classifies posts for the convenience of the online users. But there are a few pointers that we need to consider should we decide to use hashtags in promoting our content.

THINGS TO CONSIDER IN USING HASHTAGS

  • It is important to remember that in using a hashtag in a general sense, especially for promotional purposes, that the characters preceded by the hash symbol should not be separated by a space, there should be no spaces in between those letters or words.
  • It is also important to remember that your hashtags should be in line with your website. Of course it is common knowledge to use a hashtag that relates to the content that you want to promote. You cannot just use a hashtag that has nothing to do with your content because that will mislead the users.
  • Also, using long hashtags can be a disadvantage because using hashtags that are way too long are not too memorable to online users. That is mainly because, it can sometimes be tiring and hard to remember long phrases so as much as you can use as little words to make it easier for the users.

A NEW WAY

These are only some of the most relevant things that you need to remember if you want to use hashtags as a promotional tool for your website. Hashtags are basically a fresh way to promote your website and its contents. It allows content creators to boost their social engagement and promote their contents in the most modern and convenient way possible.

How to Effectively Use Twitter to Promote Your Website

Tuned on Gray Laptop Computer

If most of your audience aren’t on Facebook and Instagram and you get more inquiries on Twitter, focus on getting more content out through Twitter. It’s quite different from Facebook since Twitter is considered a microblogging site. Posts are limited to 280 characters only.

Here are ways to effectively use Twitter to your advantage:

  • Use Hashtags.

  • Twitter is one first social media platform to apply the use of hashtags. Now, it seems like every social media website followed the suit even the famous Facebook! Users can look up a particular hashtag and engage with the accounts and tweets related to it. The top hashtags of the day are reflected on the home screen. You can click on the hashtags and chat with other users!
  • Tweet, tweet, and tweet.

    A tweet’s lifespan is only around 18 minutes long. If a message does not get retweeted or shared, try again. Reword each message and tweet again the content. Create tweets of the same content at least 3 times and schedule them at 3 different times also.

  • Use Twitter’s Advertise feature.

    Another way to promote is to explore the advertising function. Basing from Twitter’s business page, you have an option to promote a trend, an account, or a tweet. If you choose trend, you will be promoting a hashtag. If you are promoting an account, make sure your account details are provided. Don’t forget to add a link to your website! Promoted Trends, Promoted Accounts and Promoted Tweets. No matter which you choose, Twitter includes a Promoted icon so users know the difference.

  • Reach out to Influencers.

    On your journey, I’m sure you have people who you look up to and brands you trust. If you mention them in a blog post, share it on Twitter and mention them. It might a hit or miss, but it won’t hurt if you try. Some may choose to share your post to their followers. Thus, your post will reach new audiences!

  • Use the Right Keywords.

    Like hashtags, the use of keywords is also important. If there’s a Twitter ad campaign, they usually target accounts that uses certain keywords on their latest tweets or search queries.

  • Join Twitter Chats.

    Twitter is a microblogging website and you might wonder, “How do people chat with limited characters?” The chats are more of like an online gathering. All the participants use the same hashtag during the entire duration of the chat. Questions and answers should include the hashtag so people can easily scan through previous responses. Twitter chats are great if you want to share ideas, connect with your followers, and discuss among the group certain topics.

  • Tweets Should Be 120-130 Characters Long.

    Twitter now supports up to 280 characters, but it does not mean you have to compose message that long. Tweets that have a higher click-throughs are the shorter tweets. So, keep ’em around 120 characters.

  • Mention People.

    Interact with people especially those who reply to your posts. A simply thank you would be appreciated by them. If they ask a question, answer them. It’s a great way to ask/answer without having to compose an email. Most companies provide customer support on Twitter and they are just one tweet away. Users get immediate response about their concerns.

  • Tweet when Your Followers are Online.

    Make sure your audiences are awake to see your tweets. You will have more followers that will retweet your posts.

  • Schedule Your Posts.

    This is related to the tip above. If you realize that most of your followers are online late at night, you don’t have to stay up all night to share your content. You can schedule tweets ahead of time using Tweetdeck. Schedule the same content at 3 different times and dates.

  • Add a “Click to Tweet” Button.

    Once you know that most of your website visitors are from Twitter or are using Twitter, make it easier for them to share your blog posts by adding a Twitter button. They will just have to click the button and then, they will be redirected to Twitter to send their tweet.

  • Share Your Reaction.

    Twitter is not a place for automated messages. People there add a personal touch. You should also share your personal reactions to popular posts. You could also appreciation posts from time to time. Give a shout out to your loyal followers!