Adding and maintaining inbound and outbound links is an essential part of every effective SEO strategy.
Dental Website Design
We also recognize that dental professionals are in a highly competitive field. Our SEO Best Practices ensure that your website continues to rank higher than your competition.
From ensuring your dental website is highly visible, to creating compelling marketing content that drives website traffic to your practice, our approach to website design helps you maintain a successful business.
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Search engine optimization (SEO) and dental website design
All of which underscores the importance of ensuring your dental website ranks at the top of the Google Maps listings. Our dental website design experts know how to catapult your site to the top of the listings and keep it there.
First, we create a Google listing for your business. Next, we gather citations 9which are similar to links) that give your website credibility with Google’s algorithms. As your website climbs up the ranking list, we continue to add citations. Meanwhile, we help you gather positive reviews with our proprietary text linking tool because the more reviews you garner, the better it is for your business.
To ensure that the search phrases users type into the toolbar lead people to your site, we incorporate keyword phrases into the written content on your website. Professional writers know how to weave keyword phrases into the fabric of your content in an organic way that Google immediately rewards. If a person types, “Dentist near me” into their smartphone, your business pops up at the top of the list.
By adding inbound and outbound links, we further bolster the integrity of your website’s SEO. These proven techniques not only work, but they also drive your practice and your bottom line. Remember that your website has one purpose – to drive people to your practice. SEO is an essential part of any dental website design and may only be ignored at your peril.
Marketing that drives your dental website design
We can even incorporate an online schedule request calendar on your website, making it even easier for new clients to make an appointment. Visitor feedback can also be incorporated onto the site so patients can express their opinions and concerns privately.
Another valuable dental website design marketing tool are custom videos. You can create videos that are educational in nature, or that feature the unique attributes of your clinic, technology, or procedures. When it comes to marketing, the sky’s the limit.
As mentioned above, Google ratings are a valuable way to help your website rank but they are also an irreplaceable marketing tool that should never be ignored. People seek out reviews because the opinions of other people carry a lot of weight in our psyche. If a large number of patients confirm the exceptional nature of your practice, trust in your ability is immediately built.
If you’ve ever tried to get reviews from patients, then you already know how difficult this can be. Once patients walk away from your office, they go about their daily routine and never make the time to leave a positive review.
To counter this problem, we designed a proprietary tool to help you get reviews from patients. This tool allows you to immediately send a short link to your patient’s smartphone. When they click the link, they are immediately taken to a page where they can leave their Google review. You can send the link while they’re standing in your dental clinic or wait until later in the day. Either way, you will quickly accumulate valuable reviews that significantly aid your marketing goals.