We all know that Google stopped making PageRank scores to the public. However, just because it is not available to the public, it does not mean that PageRank ain’t relevant anymore. I busted some myths when I posted: Clearing the Misconceptions About PageRank (Part 1) and Clearing the Misconceptions About PageRank (Part 2)!
Clearly, no one has a clue what the PageRank score a particular web page is. If someone claims to know the exact score, then, you better not believe those lies! Now, the question is… Can we do something to improve PageRank scores? Obviously, we can’t know to boost these scores because we dont’t even know what the exact PR score is.
However, we can discuss the things to avoid. In order to not bring your PageRank scores down, here are some tips you can apply:
Perform a backlink test.
- As what I’ve said multiple times, links play an important role in having better rankings. By doing a backlink analysis, you will be able to know the backlinks you are getting. If you feel like the links are unnecessary and spammy, then, choose to disavow these links using Google’s disavow tool.
The fewer clicks, the better.
- When you want better ranks, you should make your content closer to your homepage. Wait, what does this mean? A user should not make more than 3 page clicks. So, from point A to B, the number clicks should be 3 (or less) ideally.
- Of course, not all pages can be shortened and can be accessed within a snap. At least, keep the important web pages closer. For the other web pages, you can provide breadcrumbs for a faster navigation.
Use relevant anchor texts.
- When you link 2 related posts, you would obviously provide a link to this post. Remember, when you link, you should use relevant keywords. Use an appropriate anchor text with the basing on the post.
- Why do this? Because…
- The users can easily know what the content is about.
- This would mean easier navigation and effective website optimization on your part.
- Choosing the right anchor texts just won’t help the users, but also the search engines.
Consider the right placement of the links.
- Aside from using the appropriate anchor texts, it is best to find the right placement of these links as well. Don’t just randomly add this link because you want more views.
- Relevancy should be a factor when you are adding a link. So, you are adding a link because you found a connection between the two published content.
- Remember, just because they are related, it does mean you just keep on linking. Overdoing links will also taint your PageRank scores. Ultimately, you need to find the right balance on where to put and how many links to put.
Do a link audit.
- By doing an SEO audit, you will know what strategy works and what does not.
- You are going to scan for broken links, and fix the internal linking system so that the users can flawlessly browse from one point to another.
- Make sure also you have customized your 404 pages to aid users in case they clicked a dead link.
Related: 5 Things to Do After an SEO Audit