What you need to know about user intent

There are a lot of great guides to keyword research out there but most are missing out on a key point. It doesn’t matter how good your processes are or how many keywords you generate; if you don’t understand user intent, you’re doing keyword research wrong.

Understanding the reasons why a user is searching for something is the only way to truly maximize the ROI of your SEO campaigns. It doesn’t matter how highly you rank in Google if you don’t create pages that align with their intent. They won’t buy anything, they’ll just leave. Here’s the low-down on user intent.

 

What is User Intent?

User intent refers to the reason behind someone’s search query. Everyone has an end goal in mind when they search on Google or another search engine and user intent identifies that goal.

 

There are many intentions users could have when they search. It could be information-based in that they are looking for an answer to a certain question. It could be transactional in that they are looking to buy a certain product or want reviews about it. It could even be locational in that they are looking for a type of business in a certain area.

 

Search engines, especially Google, have gotten better at understanding the reason behind searches. They are starting to customize results as a result. Now Google will show a different set of results depending on user intent in order to improve the user experience.

 

What Are the Types of User Intent?

There are four major types of user intent.

 

1. Informational Intent

Informational intent is all about trying to find out information on a topic. Maybe a user has an exact question that they want an answer to or maybe they are looking for general advice on a certain topic. A lot of the time, informational intent is linked to action intent. If you are searching for information about gardening you are probably going to do some gardening in the near future.

 

When it comes to informational searches, Google typically responds in a varied fashion. More than ever, it is including knowledge boxes at the top of searches so that the user gets an answer immediately. It can also serve up images, videos and of course links to blogs.

 

2. Navigational Intent

With navigational intent the user is not looking for physical directions, they are looking to be taken to a particular website. So when a user searches for “Target” Google knows that they want to go to the Target website and don’t want to be shown a list of archery targets.

 

3. Local Intent

When a user has local intent they are trying to find a business either nearby or in a specific area. As a result, Google will display a map back with local businesses highlighted and relevant local search results.

 

4. Transactional Intent

When a user has transactional intent they are looking to make a purchase right now or in the near future. As a result, Google tends to display product ads and include links to eCommerce stores.

 

How to quickly increase search visibility

The absolute best thing to improve your search engine rankings is to create and publish high-quality content that is optimized for SEO.

Despite that, there are several things you can do right now to boost your SEO tips without investing hours creating new content. Today, we’ll show you exactly what those sneaky tactics are and how you can use them.

 

What’s search visibility?

Search visibility is all about how well your website ranks in Google. It’s not a perfect metric but it is a great one to show how well your SEO campaign is working. The more visibility you have, the more people will see your website and the more traffic you will get.

 

How to quickly increase search visibility

Below are the top ways to quickly increase your Google visibility.

 

Increase the amount of interlinking on your site

If you want to get Google to increase your rankings, you should make sure it understands the topics you are writing about. A quick and easy way to do this is to increase the internal links between your content. Google will then use the anchor text of these links to understand what your pages are about. So the more optimized they are nad the more you have, the better understanding Google will have.

 

Improve your meta tags

Years ago meta tags used to be a huge ranking factor. Not any more. But you can still use them to great effect to improve your rankings. The title tag is still used by Google as a ranking factor so make sure your keyword is in it. Meta descriptions aren’t a ranking factor, but they can be a great way of encouraging users to click on your link in Google. That’s why you should make yours as enticing as possible.

 

Make sure you cover the same content as the top ranking pages

I know that the whole idea of content marketing is to out-do your competitors and create content that far surpasses their own. At the same time, you also want to make sure that you cover everything they are talking about so that there is no risk of them going somewhere else. Go through every piece of competing content with a fine toothcomb and add anything that your content is missing.

 

Add More Keywords to your headlines

Everyone in SEO knows that you should include your primary keyword near the start of your title tag. But what is less well-known is that you can actually include one or two additional keywords to improve your rakings. If you don’t rank for your primary keyword, you may well rank for the additional keywords.

 

Add engaging hooks to keep users longer

It’s very important that your content is engaging. That’s because how much users engage with your content is a ranking factor. If loads of people land on your page, start reading then quickly leave, Google will think your content is irrelevant and start ranking you lower.

 

With this in mind, adding engaging hooks to the start of your post can be a great way to capture the reader’s attention and make sure that they carry on reading rather than leading. Images and videos can also be used to keep readers engaged.

 

What are the best SEO site audit tools?

Technical optimization is a key part of SEO and one of the most important elements. Your site is the foundation of your SEO, so it’s key that you spend time making sure it is working well.

A site audit is one of the best way to find out which parts of your website are working and which aren’t. Once you find out about the issues you can take steps to fix them. The quicker you can fix them, the less damage they are going to do to your site.

 

There are a huge number of tools on the market, which makes finding the right one for you difficult. Lucky for you, we are here to help.

 

What is a Site Audit?

A suite audit is a review of your site’s health over a number of key areas. You can use the insights it reveals to improve the performance of your website and its on-page SEO.

 

The Best Site Audit Tools

There are loads of great site audit tools on the market. Here are some of the very best.

 

Ahrefs

Ahrefs is one of the best SEO tools available. As well as a host of off-page SEO features, the tool also includes an incredibly in-depth site audit tool that will identify over 100 issues. You’ll get stacks of data and handy reports full of actionable advice. It will even give you an SEO health score so you can track how your site improves.

 

Botify

Botify is a handy site audit tool that can crawl as many as 50 million URLs on your site at a rate of 250 per second. In under a minute it will be able to crawl your entire site. One of the best things about the tool is its ability to crawl sites like search engines using JavaScript and in the form of multiple devices. It even generates XML sitemaps.

 

BrightEdge

ContnetIQ from BrightEdge is a great auditing tool, however big your business is. The best thing about this tool is its customizability. BrightEdge appreciates that not every business is the same and small sites don’t need the same insights as big sights. That’s why you can customize the tool to show only the data you need and no more.

 

Conductor

The Conductor site auditing tool goes hand-in-hand with DeepCrawl, which we discuss below. A key selling point for Conductor is that you can choose to crawl your site on-demand, whenever you want. Unlike other SEO tools you don’t have to wait until the end of a crawl cycle to get data.

 

DeepCrawl

DeepCrawl comes under the Conductor platform but crucially you don’t need a COnductor subscription to use the tool. This is a fantastic in-depth tool for eCommerce companies, brands and agencies who really need to dig deep. If you need to dig deeper, there are several paid packages that you can use for more information.

 

Moz Pro

Moz Pro is a very well-known tool in SEO circles, so it’s of no surprise that it has a great auditing tool that will analyze as many as 2 million pages per week. All of the data it generates is transformed into easy-to-consume charts and graphs and provides helpful guidance when it does find issues.

 

What are the best SEO keyword research tools

There are few things in SEO that are more important than great keyword research. If you haven’t done your research properly, there’s a good chance that you will be targeting the wrong keywords. That means less traffic to your site and less targeted customers. Doing keyword research manually is next to impossible. That’s why great SEOs lean on keyword research tools to do the heavy lifting for them. With so many different tools available on the market, however, it can be tough to decide which to use. Good thing for you we have curated the very best keyword research tools below.

Ahrefs

Ahrefs is one of the most powerful and popular keyword research tools in the market. Currently, it has more than 7 billion keywords in its database and it updates more every single month. You can search keywords from a number of different search engines, including Google, Bing and Amazon, as well as YouTube. Keyword lists can be sorted and filtered and then added into specific groups for easy tracking.

 

BrightEdge

BrightEdge’s SEO platform comes with a keyword research tool built-in, which is perfect if you are already using the platform. It is more than sufficient for most users, letting you generate a list of thousands of potential ideas, sort them and filter them, and then add them to groups and portfolios so you can keep track of them.

 

Google Keyword Planner

It would be amiss to have a list of keyword research tools that didn’t include Google’s Keyword Planner. This is an old-school keyword research tool that isn’t as good as it used to be but remains a decent way to quickly find potential keywords for free. If you’re just starting out with keyword research, start here.

 

KWFinder

KWFinder is part of the Mangools SEO platform and a great tool to choose. You can use it to generate a list of thousands of potential low-competition keywords from just a single seed keyword. What sets KWFinder apart from other tools is that you have the ability to look at the historical volumes of keywords and their long-term trends to see whether they are growing or falling in popularity.

 

Long Tail Pro

If you are looking for low-competition long-tail keywords, there isn’t a better tool to use than Long Tail Pro. Enter up to 200 keyword ideas and the tool will automatically generate thousands to millions of keyword ideas that have little to no competition. You can then sort, filter and group to find the best keywords for your site.

 

Moz Pro

Moz Pro is one of the most popular tools in the industry and has a fantastic keyword research tool that lets you find millions of keywords from one or a group of keywords. Results can be prioritized, filtered and compared so you can find the best keywords for beating the competition.

 

SEMrush

SEMrush will provide over 2 million keyword ideas from a single seed keyword. If that seems too many, you can filter results by volume, keyword difficulty, CPC and other metrics. SEMrush will also segment keywords on your behalf so you can group keywords in a way that makes sense.

 

How to approach multi-location SEO

If you own a multi-location business or run SEO for it, you’ll be well aware of the difficulties associated with it. Every location will have different needs when it comes to SEO. It can also be difficult to report on so many locations at once. There’s no need to panic, however. In this post, we’ll cover exactly what you need to do to approach multilocation SEO.

What is Multi-Location SEO?

Multilocation SEO is simply the process of running SEO campaigns for a physical business with several physical locations, all of which come under a single brand. Often, SEO is one of the biggest marketing tools for these businesses and the best way to get people through the door.

 

There are multiple tasks to complete when it comes to carrying out a multilocation SEO campaign. This can include publishing local landing pages, carrying out keyword research and optimization for separate and specific local keywords and reporting on every individual location. Every physical location needs its individual SEO strategy, but you also need to deliver a comprehensive SEO strategy for the wider brand.

 

What You Need to Run SEO for Multi-Location Businesses

 

A Clear URL Structure

If you want to succeed at multilocation SEO, the first thing you need is a clear URL structure. These won’t just help you organize your location-specific pages, it will also help your customers to get around your site. They should be able to tell which page they are on just by looking at the URL.

 

Pages for Each Individual Location

For every location that your business has you will need to create a unique local landing page that contains relevant local information for customers and Google. This information will include the business name, its address and the phone number. It should also include a map of the area and a lot of local information for customers to consume. The more information you can provide, the higher you should rank.

 

Location-Relevant Content

It is important to make sure you pack out your website with lots of local content for each area of your business. This content should be focused on local keywords to make sure you are appearing in Google as much as possible.

 

Optimized Google Local Business Listing

Next, you should claim and optimize the Google My Business listing for all of your locations. Claim them on Google if you haven’t already and make sure that you verify them. Fill out all of the information that you can and include photos and links to your website where possible.

 

Local Links

Links remain a huge part of local SEO. As such, you will need to create local links and citations if you want to be sure to rank high — and particularly so if you are in a competitive industry. Citations are just mentions of your name address and phone number on the web, and these are easy to do. Local links are harder but they are incredibly effective.

 

Multilocation SEO can be hard, but it’s not impossible. Follow our advice above and you should be fine.

 

How to use search volume

Among the most renowned metrics that entrepreneurs and SEOs are acquainted with is the search volume of keywords. Despite the fact that the metric seems to be everywhere, one question remains: “What is the actual search volume?”

You’re not alone if you’re increasingly frustrated in the lack of a suitable reaction. Truth be told, there can’t be a definite result of the issue since, indeed, there isn’t such a thing as”precise search quantity” — when it comes to Google’s quotes.

 

What is Search Volume?

 

Search volume is a vast estimate that search engines (usually Google) supply that indicates how often the users of the search engine searched for a particular keyword within a specific quantity of time. Google’s characters come in their own Keyword Planner, and it’ll be a tool that was built specifically for Google Adwords and PPC campaigns — that is, to help advertisers to decide on the correct key words and phrases to target — but SEOs leverage it in order to comprehend the phrases with a high need. This information then allows them to prioritize key words to their normal search attempts.

 

The Drawbacks of Search Volume

Search volume can seem to be an exact and dependable metric as a result of its incidence, but there are plenty of drawbacks to search volume that you’ll have to understand.

 

There Is No Correlation Between Search traffic and Volume

You’ve probably been in this situation yourself: you are operating keyword research and tag those with the utmost search volume to actually go after. In the long run, if there is more demand for those keywords, that have to bring more traffic to your site, right? Well, not always.

 

Search Volume Samples  Billions of Queries

As stated earlier, search volume is a very wide estimate. But how broad, exactly? Search engines use an exceptionally modest sampling (3% based on Google’s knowledge base) of these countless inquiries that occur in their search engine to estimate the research volume. It is on no account a real representation of authentic search volume.

 

Adwords Combines Keywords

Search volume does not have some understanding of the circumstance behind search queries — it’s a purely qualitative metric. Evidently, the searchers themselves comprehend, and those potential meanings are enormously different search journeys. Even though the search engine tries to comprehend search intent and present pertinent information, the research volume estimate doesn’t have any understanding of this, and will place many diverse intents into one number.

 

Information for Brand New Keywords Is Skewed

When dealing with average search volume (information of the previous 12 months) there is inherently likely to be some issues when new keywords appear during the year. If a product has been launched in December, for example, the search volume will be a lot lower than it really is, because there were not some searches for this (at the moment, non-existent) product for the previous 11 months

 

How to write great SEO content

In the digital landscape of today, the most frequent strategy to SEO content writing — limiting content to a single aspect of the topic, and focusing on search demand for a key word, on-page optimization — has become inadequate to push traffic and significant rankings.

Both users and search engines alike prioritize webpages that guarantee information going beyond the topic matter experience of a normal content group.

 

And here lies your challenge. How can you write content which focuses and indicates authority and expertise on the search intent and important phrases?

 

What’s SEO Content Writing?

 

SEO writing is a branch of copywriting which focuses on prioritizing an organic visitor’s expertise. It matches their search intent and accomplishes this by ensuring that the copy is related to the keywords or search phrases that an individual has searched for.

 

SEO content creation involves more than simply including a small number of keywords. Before any words have been written, in fact, the work on SEO content starts far. Search engine optimization writers must consider who’s currently looking for this information and why, and leverage which in the creation process. Because those variables will catch up to caliber SEO writing, not the other way around it doesn’t even consider the latest upgrades to the search algorithms. Quality SEO writing is created with the long-term in mind and concentrates on the searchers’ experience.

 

What Makes Content Authoritative

There are a number of things that go into great content. They include the below:

Authority

 

To better understand how it applies to content, let us first review the total concept of influence and authority. In his book, Influence, Robert Cialdini describes the mechanism we use to identify somebody (or something) as authoritative — via different clues which denote it . In the case of authoritative figures, such clues include a uniform, a job title .

 

Topic Space

 

A factor that instantly confirms the content’s authority is that — the topic is exhausted by it. Posts or pages offer even more information that a reader who doesn’t know about a subject would expect to find out about it.

Intent

At length, great content must also align with the intent behind a user’s initial search. . And this could be to find out something new, go someplace, or make a purchase.

 

Content goals semantically-related words and phrases, and takes their search behavior into consideration, making it not only more applicable to the consumer but easier for search engines to rank. Take the term”gaming background”, for example. A person seeking to buy new gambling gear might also be researching phrases such as”gaming rig” or”gaming functionality”.

You need to track keyword Positions

There is an ongoing argument among SEOs concerning if you ought to be tracking keyword positions. I presume you should, therefore with this article, give an overview and I have decided to talk about with you my ideas.

I would like to convince you observation positions continues to be important and relevant to SEO success.

 

Before we proceed ahead, I admit there are many challenges with monitoring rankings correctly. SERP features localized SERPs and a lot facets affect positions for users within a single basis. Regardless of the status data nevertheless delivers an unbelievable abundance of SEO insights which you can’t get somewhere else. In case you’re to track keyword positions, it’d be hard to receive yourself a lot of insights and the value that you’re looking for within a SEO.

 

Listed here are some good reasons why you should track data.

 

Trouble Shoot Traffic Drops

 

Traffic drops happen. Some times, they have been brought on with way of a Google algorithm upgrade — that the search engine is famous to establish confirmed and unconfirmed updates regularly. Your traffic cans influence.

 

But fluctuations or drops might have other causes. It might possibly be the search engine is currently analyzing a glitch, SERP features on the website that’s projecting keyword rankings off, a punishment or manual activity by the Google spam group, or something different.

 

Identify New Opportunities

 

Search engine results have changed much which the SERP look like the ten-blue links love and we’d come to understand.

 

However, just as far since those changes are amazing and also provide users having an excellent search experiencethey have been difficult to keep tabs to get an SEO. Well, in other words, not without tracking data that shows a domain plays from SERP attributes as well as the snippet. That is very essential once you would like to know from the own competitors’ performance in a scale, so tracking 1000s of keywords and pages (or maybe even more ).

 

Monitor the Competition

 

Keyword ranks deliver a lot more than data in the performance of your own domain. Additionally, you know just how well (or maybe not ) the competition are rank for the intended phrases. Moreover, the information may show what they are doing to steal the traffic.

 

Tracking competitors’ positions can inform you if they will have established landing pages or content to rank high for phrases. In addition, it can tell you if those organizations have begun to target phrases that are new so forth and using pages.

 

Identify Organic CTR Problems

 

Ranking in SERPs gets your content noticed. Without it, you’d not find any traffic. However, the best positions can’t guarantee a flow of web traffic. For it to take place, those folks must click in your search list.

 

However, how will you tell whether they perform, or even if your pages reach a balanced pace that is organic? Really, you need to track positions and connect the data with the typical CTR pages on such areas that could anticipate from Google.

 

Identify Low-Hanging Fresh Fruit Opportunities

 

Given just how much time SEO plans simply take to keep fruit, I am surprised many SEOs concentrate on wins. Taking care of those chances can greatly deliver results and optimize the investment.

 

Keyword rank data may help identify many opportunities. As an instance, it may show keywords and key phrases that positions you twice or triple traffic and might improve.

 

Rankings Provide You using A-Data You May Record On

 

Reporting about SEO and demonstrating the effort’s success is still among the challenges for SEOs. How can you establish work’s effects on the bottom line of the company?

 

Well, 1 method is to demonstrate the number of keywords have begun to rank as your final report and just how much traffic and earnings people keywords influenced the pages.

The Way to Repair your page speed Problems

You have heard a great deal of stats that demonstrate the significance of improving your website’s page speed. Due to the significance to your own users and a Element which Google will employ from the indicator, it is important to notice

However, I guess that though you know why you need to enhance the webpage speed, you might not know the aspects which influence page speed.

 

And that post will concentrate That Will Help You cure your webpage speed Problems

 

Leverage Browser Caching

 

And that is the key for this strategy – enabling a browser it has downloaded through the trip.

 

Because of this, when a user visits with yields to it or a different page on the website their browser doesn’t have to ask components as scripts, CSS documents, along with trademarks. It reuses those it’s already downloaded substantially decreasing.

 

Reduce Server Response Time

 

A server response time describes the duration of time it requires a server. It’s the difference from the minute once the server starts to send documents, and a user types a URL or clicks on a navigation button.

 

Shop Website Assets on a Content Delivery Network

 

A CDN is a selection of internet servers dispersed around the world in a variety of places, enabling you to function. Here’s a Fantastic representation of CDN functions:

 

Even though the server resides in the united states, those documents can be accessed by people from Asia or Europe from servers . That is the advantage of utilizing Content Delivery Networks – a increase to setting website assets due in page loading time.

 

Minify HTML, CSS, and JavaScript

 

This goes without mentioning: The more you create your website. And that code may get. Really messy. In reality, those extra spaces, line breaks, remarks and other, unnecessary components can slow your website down. How? Since browsers Will Need to go through it that takes some time, and all to exhibit a webpage

 

Screen Above-the-Fold Content First

 

Split your CSS document to allow content to load. Because, let’s face it provided that your customers see something about a webpage, they’ll be fulfilled? In the end, they have to wait for a webpage and may begin swallowing the content immediately. And if they are prepared to observe the remainder, their browser could have loaded it.

 

The association between a site’s speed and SEO is indisputable. And after reading this guide, you get a very clear idea where to begin improving your webpage speed to make your site load faster.

 

4 Methods to improve SEO

Here are just a few quick SEO hints which may make a big huge difference to search visibility in this year and beyond. Intrigued? Let’s get going.

 

Run Final Page Speed Audit

 

It’s no secret that page speed is currently getting to be among the most important factors.

 

In addition, we recognize that the search engine has been currently re-working how they’ll quantify page speed onto mobile phones. To prevent any surprises on the way, conduct the page speed audit before the break season. Tools such as seoClarity’s Page Speed tool assist you to identify.

 

Strategies to improving your interlinking:

Reorganize Internal Linking

For you personally, linking pages can help pass domain power to authoritative pages. Additionally, they help crawl spiders to content and make it indexed. Moreover, interlinking really helps you to keep users by providing them with advice.

 

After all, you might have generated category pages or many landing pages which many need some ability. You may possibly have upgraded the ones and make an effort to push them into search engine results.

Start with interlinking pages at the Peak of the site’s structure

 

I admit it is tempting to link to pages. But at precisely exactly the exact same time, by doing this, domain power that you can disperse upon the website might be wasted. Aim category pages landing pages or alternative content. You’ll move link juice not just in the site’s hierarchy

 

Fix Crawl Errors

 

404 and links would surely stop spiders. Therefore will a robots.txt file that blocks their usage of entire parts on the website. And of course mention, you can not expect bots to trace haul chains that are long. But here is the catch that you could well not understand that a few of the problems exist in your own website.

 

Take Hubspot, for instance. The website boasts traffic, as well as also for all, is becoming a version for advertising and advertising and advertising that is the internet now. And incorrect host response errors resulted in the website to waste crawl funding, and overlook on search visibility chances.

 

Clean-up the Site-map

 

Site-maps help crawl spiders browse, and subsequently, index your website. And I am confident that you’ve already established one. It’s only that… site-maps can get cluttered punctually. Notably with tens of thousands of pages, along with upgrades, on enterprise websites.