B2B vs B2C: Designing The Right Website
When you are building your website, it is important to identify your target audience. Are you directly selling to businesses or are you dealing with consumers? Whether it is a Business-to-Business (B2B) or a Business-to-Consumer (B2C) website, you need to be distinct and straight to the point. The design and details of the website must depend on who the buyer is.
B2B vs B2C
Both B2B and B2C websites need to come up with an adequate marketing plan. There are instance when both strategies overlap so being aware with the two kinds of businesses will really help you ensure that your website’s marketing strategy is on the right track.
We are going to compare and contrast B2B and B2C companies. We will look into specific elements that are important in each side.
The Process
- The buying process in B2C website is simpler compared to a B2B. Anyone can just freely browse a B2C website without any problems. The length from choosing a product to actually buying it is shorter. Customers are guaranteed an easy and effortless shopping experience.
- Nowadays, B2C websites do not require their customers to register in order to purchase a product or service. They can just quickly select the items they want and click the check out button. Your website will only stand out among the rest if you give your customers an uncomplicated way ordering items.
- On the other hand, a B2B process is the exact opposite of B2C. It requires a lot of specific details like you need to meet up with a company representative. You will need to submit your proposed plan and the business will evaluate the proposal.
- After being approved, usually, companies insert their own set of guidelines to be followed. This is common among B2B businesses. In order for another business to avail a product or service, they need to make sure that you can meet their demands. In B2B, it’s nearly impossible to complete a transaction without an initial meet up or a personal interaction.
The Elements
- Relationships are important in B2B websites. These online businesses focus on a smaller market than the general population. Concentrating on a specific group of customers will help B2B companies to strengthen every relationship it creates.
- B2B sales take longer than usual because you should consider the company’s insight. It’s more like a give and take relationship. Companies work with you not so much because of your brand’s identity, but it is mainly because of the personal relationship you both developed.
- With B2C companies, you are selling to different kinds of people. For instance, you selling vegan cookies to the health conscious and double chocolate chip cookies to the chocoholics. There’s also rainbow cookies for kids! So, you have to deal with different types of consumers.
- B2C companies focus on products instead of offering services. Usually, a B2C company will a variety of products to a very broad market. B2C purchases are shorter than B2B so you need to capture the consumers’ emotion right away.
- If B2B value relationships, B2C needs a strong brand identity. In order to successfully entice customers, B2C websites should focus on imagery. Creating a need or desire for the product is important. Price drops and sales should be highlighted to get the attention of the customers.
Being able to distinctly identify the difference between a B2B and B2C website will help you generate a marketing plan that fits your business. Then, you can create useful campaigns that will convert website viewers to buyers. If you need B2B tips, just click here while the B2C tips are on this link.
