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What to Include in Your Email List

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Have you noticed that every website you visit with wants your email address? Have you ever wondered why they hope you would give an email that you would actually use? Undeniably, email marketing is one of the persuasive tools in terms of ecommerce. According to eMarketer.com’s survey, more than 80% of U.S. websites agreed that email marketing was an essential mechanism in gaining and retaining customers.

In this post, you will know kow to effectively use your email list to acquire more customers.

  • Include “How To” Guides for Your Customers

    *Use this opportunity to build anticipation for their orders and increase their likelihood of availing more products from your website.

    *Provide a guide to help them with complicated purchases. You may include a blog post about the proper care for their purchased item or you redirect them to your website so they can watch video tutorial regarding the step by step guide on how to assemble it properly.

    *This may seem unimportant to some, but this is specifically helpful in expensive purchases. A simple email can make customers feel at ease and you will able to help them eliminate any doubts customer service issues.

  • Abandoned cart emails

    *A practical approach to to reconnect with customers and remind them of their visit to your website.

    *These emails should really remind them that they were interested on this item and that this is something they want in their life. If the customers feel the need of the product,  they will surely go back and restore their abandoned carts.

    *They just need a nudge.  Inform them that they forgot something on their cart and they are a step away from completing their transaction.

  • Special offers

    *Send your loyal email subscribers a little token of thanks. For example, you can thank them for being one of your loyal customers and include a discount code on the email. To use this code, they need to input the specific code on checkout.

    *Give them ideas on how to use the discount code, you may want to add a list of your bestselling products.

  • Reconnect with customers

    *Say hello to your former customers. If they have not bought anything in a while, try reaching out. Send a “we missed you” email and include details such as new products  and new features of your website that they may have missed.

    *Like your loyal customers, you can also offer a limited time offer to entice them to visit your website and buy something. Make it worth their time by offering a 30% off on selected items.

    *This is your chance to tap your audience potential. Think of creative ways to visit your new website and they might like something on your store. If you won’t offer discount coupons, offer a store credit instead and they might just put the store credit into good use.

It will take your customers something special to notice your reminders. You strategize on creating captivating subject lines. Email marketing proves to be one of the productive ways to connect with old and new customers. To stand out from the rest, you need to add a personal touch and create more offers that customers actually want.

Reasons Why User’s Abandon Their Shopping Cart

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Both mobile and desktop users abandon during the payment stage. Shoppers add items to their carts, but will not finish check out. According to a Business Insider article, 37.4% abandon when they need to login, around 35% abandons the cart once they see the delivery cost, 20% leave when they have to input their shipping address and their billing, and nearly 50% of carts are left during payment stage.

Let’s break down the top reasons why shoppers abandon their carts. In this post, we will also discuss possible solutions.

  • An account is required.

  • As you what you have read earlier, 37.4% leave their cart when they are asked to log in to their account or sign up if they still don’t have an account.
    They went to your website to buy and not to create an account.

    • Solution #1: Let your shoppers buy first and checkout as guests. After they are done, they will be happy and satisfied with your service. Thus, they will be more than willing to create an account. At the end of their order, offer to make an account.
    • Solution #2: Provide a good reason to create an account. Let them know the benefits of creating an account. Indicate that an account provides a detailed tracking of their order, enables them to avail discounts and perks, and access to exclusive offers.
  • Complicated checkout procedure.

  • Websites need information about their clients so they could improve their services. Yes, that correct! But more fields on checkout will most likely scare away customers.
    • Solution 1: Know the information that will help to increase sales and only ask those from customers. If a customer checkouts using credit card, you just need the card number, valid until date, and the CCV.
    • Solution 2: Accept other payment methods like PayPal. For credit cards, you need the billing address, card information, and a bunch of of other numbers. Seems complicated, right? With services like Paypal, people can shop and checkout faster with just an email address and password.
  • Astonishing delivery costs.

  • A product may appear cheaper and then when shoppers see the shipping costs, they will have second thoughts on buying the item.
    • Solution 1: Offer ‘free’ delivery. One website that offers free delivery worldwide is bookdepository.com. Their prices might be slightly higher compared to other retailers. For shoppers outside the US, they find this convenient.
    • Solution 2: Estimate the cost. You might say what if they live in an obscure place? Obviously, this won’t be the final delivery cost. But that does not mean you can’t provide a guide. Perhaps, you can indicated the item price and then, display the minimum delivery cost next to it.
    • Solution 3: Add a delivery calculator. Shoppers can enter their zip code and in turn, they will know an accurate price quote. This is also a sales opportunity for you since you will be able to know their zip code. You can create a more content for people in specific places .

Don’t require an account or have lengthy forms because these will just increases cart abandonment. Most customers do not have time to manually enter all of their information so websites need to come up with new ideas to avoid losing sales. Amazon’s 1-Click is good example to combat rising cart abandonment rates. Shoppers are allowed to make a purchase an item with a single click.