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5 Tips in Choosing a Color Scheme for Your Website

The possibilities are endless when choosing the colors for your website. With so many things to consider, selecting the right color may not be as easy as you think. Previously,  we’ve discussed the importance and uses of different colors. Now, let’s delve into the different tips in picking the color you want and also a color that matches with your website.

  • Create a mood board.

    • Not everyone is gifted with a creative mind. In order to find inspiration in choosing the colors, considering using a site called Pinterest. It is a place of inspiration and ideas await you every corner.

      board

      finding inspiration in various images.

    • At this point, you don’t need to be an artist. You just need to find images that interest you. Create a board for all the photos that speak to you. After pinning around 30 images, you will see a pattern of colors. The images you’ve chosen would have at least one common denominator.
    • If you feel like there’s too many pictures, you can narrow down the images in your board.  When you think you already filtered the best images, then, that’s your official mood board (or inspiration) for your web design.
  • Find an image that appeals to you.

    • If creating a mood board seems too artsy and totally not your style, stick to just selecting one photo. It could be any photo that you personally find visually pleasing.
    • Think of how it makes you feel. The colors should evoke a certain emotion or mood. If you think that image creates the right mood, get the two dominant colors of this image and use them on your website.
    • You are free to add more colors to emphasize texts and other web elements. Don’t be afraid to experiment on the different until you find that perfect combination.
  • Pictaculous is marvelous.

    • Once you have an image, you don’t need to guess the colors in the photo. There is a website for that. You just need to upload your images on Pictaculous and  it will generate the image’s color palette.
    • After uploading, you will get the RGB and HEX values of the color palette. What are these ambiguous values? Compare the results with the color values on this website so you will have an idea on the actual color names of the given values.
  • A color palette generator is ready to help.

As a final tip, do not limit yourself by choosing only your favorite colors, but rather learn more about the different color harmonies.  For instance, complementary colors – they are two colors that are total opposites. Colors like red & green, and blue & yellow, are examples of  complementary colors.

You can also look at similar websites for inspiration. Do your research and study the common thread of colors used by these websites. For example, if you wish to start a blog about computer games, you can refer to GameSpot, IGN, and Metacritic, as your main influence.

How to Choose the Colors for Your Website

rainbow umbrellasColor is the most effective way of creating an impression. It communicates with the users emotionally. The combination of colors will definitely give your website a unified look. There are ways of choosing a color combination.

To select your color palette, it is important to study your brand colors. Go for the colors that represent your product or your service. You can use a color scheme tool for this.

  • COLOURlovers – You can view the latest color trends here. A wide community, where people create and collaborate.
  • ColoRotate – This is web application, where you can test different colors, mix them, and adjust to your own liking.
  • Adobe Kuler – This is similar to ColoRotate, but this one has suggestions. You can choose a color rule and it will give you guidelines on choosing the appropriate colors. This is perfect if you cannot decide on which colors to choose.
  • Paletton – What is great with Paletton is that it has a randomizer. When you are confused to what colors to use, just click on the randomizer and it will choose for you.

Consider the color symbolism. Study the perceptions and emotions to the different hues. Remember that, same colors can give different emotions to different people. The best way to do this is to think of your target market. Choose the colors that can represent your audience.

There is no hard and fast rule when it comes to colors. The 60-30-10 rules of the fashion and interior designers says that three colors should be used in different degrees to come out with the perfect harmony.

  • Primary color should be about 60% of the space to unify the theme.
  • There should be a 30% contrast with the 60% to give a striking effect.
  • Accent color should be 10%. This should complement the primary or secondary colors. It is also used to highlight material on the web site like a call-to-action.

Think of your business goals. If your website needs an action in someone, choose colors that can move an emotion to your site user.

Experiment with colors. You can start with five colors and then, add or subtract based on how you develop your design.

Shades and tints can be used when you have five colors. A content-rich web page is a perfect example for this as it needs to separate captions, side bars, and tables from the content. The outcome consolidates the design that a fourth or fifth color is not necessary. Shades and tints can be used for additional color and they do not clash with your color scheme.

The psychology of colors are being used by several market researchers and brand managers to promote product engagement. For example, the restaurants uses orange and red, financial institutions or banks uses blue, hotels uses white, blue, black or green and luxury products are elegantly packaged in black.

One important factor in your color is your background and your text. There should be a color contrast in the font and the background. This brings the website page forward and the focus will be on the website itself. Black text is still the best. It is easy on the eyes and people are used to reading black text. Otherwise, light on dark or vice versa is good.