The Different Social Media Platforms

social media appsThere are so many social media websites out there that you can choose from. The question is, what social media websites are best suited for your brand?

If you are ready for the experience on social media, here are social media sites you can choose from.

  • FACEBOOK has 1.65 billion very active users and it is one of the most well-known platforms for personal and business use. This is a good venue to post updates, photos, news with the users who follow or “like” you. Your business fans visit the site to know what the latest in your company is and see photos or explore your events. Facebook is now using activities to qualify the market that needs your brand. It uses social graph and their ads are effective too.
  • TWITTER is a concise and easy way to communicate with your audience. It has 310 million users and still growing in number. This micro-blogging service, permit short messages that can be sent and received from consumers and potential clients.

    Use hashtags (#) as your key tool. These will surely reach a broad audience than just followers. This is when users involve themselves in a conversation. You can read more about it in this Twitter guide.

  • GOOGLE + is Google’s version of a social networking site. It is like Facebook but it has an additional feature of being able to create “circles”. This separates your followers in many different groups. This is a good system to know which group you would want your announcement to be shared. No other social media can do this.
  • YOUTUBE is another social media that can also widen your outreach. This can be done through Google search results. A grand total of 6 billion hours of video are being watched every month. You must make a good video, otherwise, you will get many negative comments. YouTube also offers marketers the chance to promote their products or clients through its target group. You can also post videos speaking on a topic or webinars where you can educate your audience.
  • PINTEREST is a distinctive platform for marketing. You will post clickable pictures with just a short caption. Every image must be good in quality and should pop-out in your feeds. Link back your images to your page or a related blog. Your caption should be keyword optimized as your caption is exactly how your pin will show when visitors browse.
  • Linkedln shows job experience and professional thoughts that is why it is an important site to those in B2B. Linkedln is not just a tool to drive traffic but establishing though leadership, recruiting, and prospecting. There are less conversation in this site, but you can meet people from the same industry. Ask and others will answer. This can lead to a conversation. It will show that you are an expert in your field.

These websites were in list the list because these sites are where the people are. The more people using it, the more you can convince to give your products a chance. There are other sites you can utilize like blog sites, online photo-sharing services, coupon sites, customer review sites, location-based marketing sites, and the list goes on. Choose the website that fits your brand.

Four Best Mobile Apps for Business

Smartphones with notifications

Mobile apps that will help you work.

Who said you can only work on a desktop computer? Work is now doable on mobile. You can collaborate with your colleagues while you are on the go. As long as you are connected to the internet, these applications will help you work using your very own mobile device. This list varies from security, communication, and social networking applications.


Available on GooglePlay and AppStore

Price: FREE!

Flow dock is a great team chat app. You can stay connected with all your colleagues at work. The wonderful thing about it is that you can create several chat groups. There is no need for the whole team to crowd in one single channel. You can divide the chats by department (or it is really depends on you.) The people under the marketing team will not be notified about updates on the HR department and you can tag the people involved in that specific task. It is near impossible to miss an urgent chat when you focus on your designated channel. You can also integrate Twitter to it. This is an excellent choice if your business is active on Twitter. You will get notified when your scheduled tweets go live. Flowdock is perfect if your focus is social media. Best feature of all? It is free!


Available on GooglePlay and AppStore

Price: FREE!

There are so many social media platforms nowadays. When you are away from your desktop computer, it is hard to keep up on the latest news. You need to download various applications on your mobile phone and you have to constantly switch from one app to another. Thank God for Hootsuite because you can now integrate your social media accounts – Facebook, Twitter, Instagram, and LinkedIn – in one place. You can stay updated and post status updates in all your accounts simultaneously. The remarkable feature of HootSuite is that you can schedule posts for Twitter and Instagram. If you want to get more of your content out there, Hootsuite is a fantastic business social networking tool.

Hotspot Shield

Available on GooglePlay and AppStore

Price: FREE with in-app purchases.

When you are always on the go and working at different public WiFi spots, security is a main concern. Hotspot Shield will take care of the WiFi security for you. You can disguise your online identity with this encryption app. You do not need to worry for hackers snooping into your business. This is a free app, but there are other features available when you choose to purchase it. Aside from keeping your mobile activities safe, hidden, and anonymous, Hotspot Shield also allows you to access blocked sites like YouTube or Netflix since it utilizes most of the bandwidth allocation.

Blue Jeans

Available on GooglePlay and AppStore

Price: You can try it for FREE.

With Blue Jeans, you do not have to worry about video conferencing. This is a universal app allows you to conduct video calls with your colleagues even if  they are using a different system like Cisco, Microsoft Lync, Skype, etc. You can host a call or join an existing conference from practically anywhere. With the free service, one conference call can have 25 participants and you can have up to 100 people if it is premium service.

How to Use Twitter the Right Way

Twitter App

Twitter Tips & Tricks

With over 313,000,000 active users, Twitter is one of the most popular social media websites now. It boasts a total of 1 billion unique views per month to different sites with embedded tweets. Twitter is a helpful marketing tool to share your brand, to acquire new followers, and to create that community of people with similar interests. What do you need to do to make your tweets visible to most people? How to use Twitter to its fullest potential? Just follow these easy tips:

  • Use hashtags. 

    Twitter is famous for its hashtags. Now, even Facebook supports hashtags. A hashtag is a phrase – spelled without spaces and with a pound sign in the beginning – used to identify messages on a particular topic. If you want to share your opinion, reaction, or even a blog post, use the appropriate hashtag. Tweets with hashstags have a higher chance of getting interactions including replies and retweets. For example, #PrayforLondon and #PrayforMachester. These topics are timely and relevant. People talked about the recent horrible events in the UK. All important updates regarding the tragedy included the specific hashtags. Twitter users from all over the world sent their messages of encouragement and sympathy.

  • Engage with your followers.

    This is the most neglected strategy. Do not just post updates. You will lose followers if you do not engage. Twitter is a place for you to have that one-on-one conversation with your customers. You have to start tweeting and interacting with people. Make it personal. I do not mean you click every follow button. You need to observe the activity of the Twitter users. Encourage people to shop by retweeting positive reviews. A celebrity tweet mentioning your brand can definitely give you a boost. You can also retweet interesting articles, tweet humorous posts, have a giveaway, ask questions, reply to queries. Once you interact with one user, it will have a ripple effect. Your followers can join in and reply too! The more interactions you have, the more noise you create. Thus, more people will follow your account.

  • Get peoples’ attention by using visuals. 

    Another unique things about Twitter is that on the compose a tweet window, you can insert a GIF or series of animated images. Tweets with images tend to get more retweets and interactions. When people can relate to the GIF, or they find it comical, they will most likely share it by retweeting. Other things you may attach: product images, inspiring quotes, creative videos. This is not Facebook where you can type a lengthy post. Keep it short. Add images together with your tweet and link.

  • Polish your Twitter profile. 

    Give attention to every detail on your profile. People will be doubtful with the authenticity of your profile if the details are incomplete. Use your company logo as your picture and header photo. Add your location and your official website. Link people to your main hub. You can even add important links on the bio section. Use the color palette similar to your website. Do not miss this opportunity to advertise your brand.

  • Schedule your tweets.

    Post frequently. As  I said earlier, the more you tweet, the more content gets out there. There is a higher chance for people to read your blog posts. Schedule tweets at different times. You can try to schedule one in the morning and one in the evening. I know constantly tweeting can be tedious, but the Tweetdeck app makes tweeting easier. It can help you on composing tweets beforehand and publishing them at a future date and time.

Twitter 101: Your Ultimate Guide to Twitter

app, twitter, social media

What is Twitter?

Whether you are into news, celebrities, sports, pop culture, Twitter is the place to be. A lot of famous people, brands, TV networks, establishments are here. According to Twitter, 66% of its users have found new small or medium-sized business on Twitter. It would be a shame to miss out on this pool of potential followers. Before we go to the tips on how to be successful on Twitter, let us first understand the basics of Twitter.

  • Tweet – This is what you call your Twitter post. You can include images, links, videos, to your tweets. The maximum limit of a tweet is 140 characters.

    Tip #1: Make your tweets personal. Open and honest communication is important in building trust and confidence. People do not like detached and impersonal tweets.

  • Twitter handle – This is your username. It always starts with an amphora or the @ symbol. It is your unique identifier on Twitter.

    Tip #1: Remember to choose a username that is significant to your business. Do not use a bunch of unrelated words as a username.

    Tip #2: Every tweet is limited. It is important to keep your username short and easy to memorize. Avoid making it alphanumeric unless the name of your business contains numbers.

  • Twitter profile – This is your page. You can see your picture, tweets, and bio on your profile.

    Tip #1: Complete your profile details including your picture, header photo, website link. People might think you are a bot account if you do not fill your profile.

    Tip #2: To ensure the authenticity of the profiles you will follow, make sure the Twitter profiles have a verified status. This is important especially if you are following a famous person and brand. A verified account has a blue check beside the display name.

  • Hashtag –  A hashtag is a keyword or phrase pertaining to a certain topic. You will know that a phrase is a hashtag when it starts with a # sign. Discover more about hashtags and its usage here. When you click a specific hashtag, you will see other related tweets containing the same hashtag.
  • Search –  When searching for accounts, be sure to include an @ before the username. If you are not certain of the exact username, check if there is a blue check beside the name to make sure it is not a fake account.  You can also search for a particular hashstag. Just make sure to include a # sign before  searching. The top hashtags of the day are listed on the trends section.
  • Mention –  When you interact with people, you mention them. How do you mention people? You use @ and followed by their Twitter username.

    Tip #1: People can also mention you when they want to interact. Make sure to always check your notifications tab.

  • Retweet –  A tweet you shared from other sources is called retweet. Once you retweet, it will display the original source of the tweet. People usually retweet timely stories.

    Tip #1: When people retweet your tweet, it could also mean that they can relate to it or find them interesting. If possible, include images to your tweets.

    Tip #2: Retweet a positive review of a product and thank that person by replying to the tweet. It will encourage your followers to buy your products since they saw someone who had a pleasant shopping experience.

  • Home –  This is the tab for the tweets of the Twitter accounts you currently follow.
  • Notifications – This is the tab for the tweets mentioning you. The notifications tab also includes retweets , likes, the list of accounts who followed you.
  • Block – If you block certain accounts, they cannot view your tweets and they are unable to follow you. Any mentions by these accounts, you will not be notified.

    Tip #1: Do not get me wrong. People are free to share a negative review of a product. Blocking applies when people are being offensive. Personally, I do not block people as much as possible, but at certain times, you really have to. You cannot attend to legitimate queries if you do not filter your notifications . Having been a social media assistant for quite some time, this command is helpful when people spam your account and send repeated messages.

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