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5 Tips in Choosing a Color Scheme for Your Website

The possibilities are endless when choosing the colors for your website. With so many things to consider, selecting the right color may not be as easy as you think. Previously,  we’ve discussed the importance and uses of different colors. Now, let’s delve into the different tips in picking the color you want and also a color that matches with your website.

  • Create a mood board.

    • Not everyone is gifted with a creative mind. In order to find inspiration in choosing the colors, considering using a site called Pinterest. It is a place of inspiration and ideas await you every corner.

      board

      finding inspiration in various images.

    • At this point, you don’t need to be an artist. You just need to find images that interest you. Create a board for all the photos that speak to you. After pinning around 30 images, you will see a pattern of colors. The images you’ve chosen would have at least one common denominator.
    • If you feel like there’s too many pictures, you can narrow down the images in your board.  When you think you already filtered the best images, then, that’s your official mood board (or inspiration) for your web design.
  • Find an image that appeals to you.

    • If creating a mood board seems too artsy and totally not your style, stick to just selecting one photo. It could be any photo that you personally find visually pleasing.
    • Think of how it makes you feel. The colors should evoke a certain emotion or mood. If you think that image creates the right mood, get the two dominant colors of this image and use them on your website.
    • You are free to add more colors to emphasize texts and other web elements. Don’t be afraid to experiment on the different until you find that perfect combination.
  • Pictaculous is marvelous.

    • Once you have an image, you don’t need to guess the colors in the photo. There is a website for that. You just need to upload your images on Pictaculous and  it will generate the image’s color palette.
    • After uploading, you will get the RGB and HEX values of the color palette. What are these ambiguous values? Compare the results with the color values on this website so you will have an idea on the actual color names of the given values.
  • A color palette generator is ready to help.

As a final tip, do not limit yourself by choosing only your favorite colors, but rather learn more about the different color harmonies.  For instance, complementary colors – they are two colors that are total opposites. Colors like red & green, and blue & yellow, are examples of  complementary colors.

You can also look at similar websites for inspiration. Do your research and study the common thread of colors used by these websites. For example, if you wish to start a blog about computer games, you can refer to GameSpot, IGN, and Metacritic, as your main influence.

Increase Website Sales Using These Infallible Principles

Macbook Pro

No matter how great your website is…

The reality is majority of the people who visit your website will not buy on their first go. As a matter of fact, they might not even come back to pay you another visit. Don’t take it personally; this is just how online businesses roll.  It does not really take a PHD to increase your ecommerce sales. In fact, boosting your online sales can be a piece of cake.

Here’s how:

  1. ADJUST YOUR COLOR SCHEME TO YOUR MARKET

    If you think color is just for added jazz, you are definitely incorrect. It does not only make everything look bright and pretty because the right choice and usage of color schemes can help you boost your sales on a higher level. According to a study that studied 100 brands along with 450 non-color blind participants, it has been concluded that color increases appeal and likeability toward a product. Another study also showed that color played an crucial role in marketing and decision-making. It was found out that people decide within 2 minutes of interacting with people or products, and that up to 90 percent of their decision is based on colors.

  2. GIVE THEM A BARGAIN

    The seller will list all the details pertaining to that particular product especially the price. Now, the tricky part is there are usually two or three prices listed for one item. It is usually its list price and actual price. The other is cheaper and the other is more expensive. This will create the impression on your customers that they are making a great deal on a particular purchase. This is not, by any means, a form of deceit but it is an effective strategy that will make them think that you are giving them a bargain.

  3. MAKE CUSTOMERS FEEL SECURED

    Your products can look like the most amazing thing that anyone has ever seen but there is a pretty big chance that people will still not bother to buy it. Why? They may question its authenticity or security. There are a bunch of fake deals going around the internet that is why it is important to give your customers the assurance that what you are selling is safe, sealed if it must be, and authentic.

  4. START A BLOG

    Blogging is a really great marketing strategy because people nowadays are showing more interest to blogs. People relate more to blogs because these are daily or weekly testimonies of people about a particular event, place, or product. Blogging has been a great medium for advertising products because people are now following blogs more than they follow anything else.

  5. LIMIT OPTIONS

    You may think that providing your customers with a sea of choices is great but in actual operations, it is NOT helping. Limit their choices. Most of the time it is not about the quantity, but it is most importantly about the quality of what you put out.

The list can go on, but these are the proven methods to boost online sales. Follow these easy and foolproof ways and use them when redesigning your website. Color choice is important so make sure you know your audience well before deciding on a particular website design.