No matter how great your website is…
The reality is majority of the people who visit your website will not buy on their first go. As a matter of fact, they might not even come back to pay you another visit. Don’t take it personally; this is just how online businesses roll. It does not really take a PHD to increase your ecommerce sales. In fact, boosting your online sales can be a piece of cake.
ADJUST YOUR COLOR SCHEME TO YOUR MARKET
If you think color is just for added jazz, you are definitely incorrect. It does not only make everything look bright and pretty because the right choice and usage of color schemes can help you boost your sales on a higher level. According to a study that studied 100 brands along with 450 non-color blind participants, it has been concluded that color increases appeal and likeability toward a product. Another study also showed that color played an crucial role in marketing and decision-making. It was found out that people decide within 2 minutes of interacting with people or products, and that up to 90 percent of their decision is based on colors.
GIVE THEM A BARGAIN
The seller will list all the details pertaining to that particular product especially the price. Now, the tricky part is there are usually two or three prices listed for one item. It is usually its list price and actual price. The other is cheaper and the other is more expensive. This will create the impression on your customers that they are making a great deal on a particular purchase. This is not, by any means, a form of deceit but it is an effective strategy that will make them think that you are giving them a bargain.
MAKE CUSTOMERS FEEL SECURED
Your products can look like the most amazing thing that anyone has ever seen but there is a pretty big chance that people will still not bother to buy it. Why? They may question its authenticity or security. There are a bunch of fake deals going around the internet that is why it is important to give your customers the assurance that what you are selling is safe, sealed if it must be, and authentic.
START A BLOG
Blogging is a really great marketing strategy because people nowadays are showing more interest to blogs. People relate more to blogs because these are daily or weekly testimonies of people about a particular event, place, or product. Blogging has been a great medium for advertising products because people are now following blogs more than they follow anything else.
You may think that providing your customers with a sea of choices is great but in actual operations, it is NOT helping. Limit their choices. Most of the time it is not about the quantity, but it is most importantly about the quality of what you put out.
The list can go on, but these are the proven methods to boost online sales. Follow these easy and foolproof ways and use them when redesigning your website. Color choice is important so make sure you know your audience well before deciding on a particular website design.