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Increase Website Sales Using These Infallible Principles

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No matter how great your website is…

The reality is majority of the people who visit your website will not buy on their first go. As a matter of fact, they might not even come back to pay you another visit. Don’t take it personally; this is just how online businesses roll.  It does not really take a PHD to increase your ecommerce sales. In fact, boosting your online sales can be a piece of cake.

Here’s how:

  1. ADJUST YOUR COLOR SCHEME TO YOUR MARKET

    If you think color is just for added jazz, you are definitely incorrect. It does not only make everything look bright and pretty because the right choice and usage of color schemes can help you boost your sales on a higher level. According to a study that studied 100 brands along with 450 non-color blind participants, it has been concluded that color increases appeal and likeability toward a product. Another study also showed that color played an crucial role in marketing and decision-making. It was found out that people decide within 2 minutes of interacting with people or products, and that up to 90 percent of their decision is based on colors.

  2. GIVE THEM A BARGAIN

    The seller will list all the details pertaining to that particular product especially the price. Now, the tricky part is there are usually two or three prices listed for one item. It is usually its list price and actual price. The other is cheaper and the other is more expensive. This will create the impression on your customers that they are making a great deal on a particular purchase. This is not, by any means, a form of deceit but it is an effective strategy that will make them think that you are giving them a bargain.

  3. MAKE CUSTOMERS FEEL SECURED

    Your products can look like the most amazing thing that anyone has ever seen but there is a pretty big chance that people will still not bother to buy it. Why? They may question its authenticity or security. There are a bunch of fake deals going around the internet that is why it is important to give your customers the assurance that what you are selling is safe, sealed if it must be, and authentic.

  4. START A BLOG

    Blogging is a really great marketing strategy because people nowadays are showing more interest to blogs. People relate more to blogs because these are daily or weekly testimonies of people about a particular event, place, or product. Blogging has been a great medium for advertising products because people are now following blogs more than they follow anything else.

  5. LIMIT OPTIONS

    You may think that providing your customers with a sea of choices is great but in actual operations, it is NOT helping. Limit their choices. Most of the time it is not about the quantity, but it is most importantly about the quality of what you put out.

The list can go on, but these are the proven methods to boost online sales. Follow these easy and foolproof ways and use them when redesigning your website. Color choice is important so make sure you know your audience well before deciding on a particular website design.

10 Tips On Typography In Web Design

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While it is important to create designs that will appear more aesthetically pleasing to readers, the real purpose of typography in web design is to better communicate what the website wants to convey to its readers. The type of design you choose for your web can be an identifier of your branding.
For example, choosing a somewhat quirky design for your website will tell your prospective readers that your website is fun, interesting or even interactive. A more straightforward and serious design will tell your readers that your website means business. Basically, what I am trying to say is, the designs that you choose for your website is a reflection of your content and its content creator; it is a reflection of your brand. This gives a head start to readers on what they are about to engulf upon. This is where typography comes in handy.

Here are 10 tips to effectively improve the readability and appearance of your text content and to communicate with your readers in style.

  1. DON’T USE WAY TOO MANY FONTS

    While style is an important factor in designing, and while it is very tempting to use as much styles as you can, it is not a great idea to use 3, 4, 5 or above different fonts. Sticking to one or two is enough; as a matter of fact two is already plenty. Remember that you want your website to be clean and you want to it look fun while retaining its professionalism and structure. Rule of thumb: LESS IS ALWAYS MORE.

  2. TRY STICKING TO STANDARD FONTS

    Choosing standard fonts guarantees better readability on the part of the users because, generally, users are accustomed to system fonts such as Arial, Calibri, Trebuchet etc. Not unless if your website requires a specific or custom design, it is best to stick with fonts that people will surely understand.

  3. LIMIT YOUR LINE LENGTH

    The key to a perfect website is readability and legibility. Come to think of this simple rationale, if your text appears too wide, readers would not want to finish the whole thing. Your line length shouldn’t be too narrow, nor too wide, it just has to be the right length. Suggested by baymard institute it should be:
    “You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

  4. CHOOSE A TYPEFACE THAT YOU KNOW WILL WORK WELL ON VARIOUS SIZES

    Take this in consideration: Users will use different gadgets, thus there isn’t a single uniform resolution or screen sizes. Just make sure that you would apply a typeface that will work universally on different mediums.

  5. USE FONTS ARE THAT EASY TO DISTINGUISH LETTERS

    To avoid your users to mistake ‘i’ from “l”, etc. which happens most of the times, use a particular font that is distinguishable so that it is more readable and convenient for the users.

  6. AVOID USING ALL CAPITAL LETTERS

    Capitalizing letters should only be used to put emphasis on a particular word or sentence; it is not advisable to capitalize your entire content’s text.

  7. DON’T MINIMIZE SPACING BETWEEN LINES

    This refers to leading, which is what we call it in typography. Now, if you increase the lead, you are increasing or widening the white space in between lines of the text. By doing so, you are also increasing the readability of the text. Don’t do the other way around.

  8. MAKE SURE YOUR COLOR CONTRAST IS SPOT ON

    Colors also play a vital role in typography or in design in general. The most important thing is to consider the readability of your text, which is why it is nothing but useless to use the same font color as your background. The W3C recommends the following contrast ratios for body text and image text:
    *Small text should have a contrast ratio of at least 4.5:1 against its background.
    *Large text (at 14 pt bold/18 pt regular and up) should have a contrast ratio of at least 3:1 against its background.

  9. AVOID COLORING TEXT IN RED OR GREEN

    We are familiar of the condition “COLOR BLINDNESS”, Color blindness is a common condition, especially amongst men (8% of men are color blind), it’s recommended to use other cues in addition to color to distinguish important information. We should avoid using red or green because these are the common colors that affect those that are color blind.

  10. AVOID USING BLINKING TEXTS

    Sometimes, flashing or blinking texts may cause other people’s seizures. Some people find it annoying and distracting which is why it is best to just stay away from it.

 

Six Questions to Ask Before Creating a Website

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There are many people who can design a website nowadays. In fact, even a teenager can do that for you. Before you decide to make a website of your own, you need to establish a plan first. A web design company can easily build one for you, but it is important to ask yourself these questions.

  • What is the purpose of your website?

    In business, there are 3 main types of websites:

    • Brochure site –  This is an online support to offline marketing. You will mention your website in your printed ads. Because the cost of advertising online is quite inexpensive, you can elaborate your business through a website.
    • Lead Generator – This approach can generate business on its own because you want your site to be seen when a person browses the internet. After seeing your site, they can be more drawn to contact you. They be easily converted from a website visitor to a buyer.
    • Online Store – This option will make your website a storefront for the probable customers. After they have seen your site and read its content, they could be enticed by your products and click SHOP NOW immediately.The important thing is to identify the purpose of your website and its business model so your time is not wasted.
  • How will people find your site?

    There are billions of websites out there. There’s a huge chance people may not see your site if you don’t strategize well. Your goal is to make money so the website can pay for itself. Whether you make noise online and offline, you need to make your presence felt.

  • An online strategy is created by visibility. Here are the important elements:
    • Get links to your website
    • Search Engine Optimization
    • Online advertising
  • An offline strategy is built on your offline marketing –networking, advertising, public relations and cold calling. You refer your leads to your website where you have vital information and why they should choose you. This will build credibility.
  • How do you make visitors stay in your site?

    People stay on a site for at least 68 seconds. How many of your widgets can sell in that short period of time?

    There is one way to make visitors remain in your site and that is content! Give them things they will never find in any other website.

  • What would you want guests to do when they are at your site?

    For sure, no one is going to buy or call you on the first site visit. But if you are selling a commodity like clothes, sure other websites sells clothes too. The competition is in the price. To establish a relationship, you could use email marketing. Give them a 10% off if they subscribe to your newsletter.

  • How do you make visitors come back to your site?

    Not all browsers will come back. If they stay on your site for only 68 seconds, then that will never generate clients. For them to come back do the following:

    Have enough quantity as well as quality of content. This will make people bookmark your website.
    You can also try giving special prices or offers to your subscribers to motivate them to come back.
    Lastly, constantly update. Make it a habit to add and change the content so visitors will look forward to visit your website again.

  • How are you monitoring results in your website?

    To know if your site will work for you, measure your statistics. Your host should be able to give the important numbers like the number of people who visited the website, and the time they browsed the website. You will also know how they found your website, their activity in your website, their location, and web browser. Strategies can easily be made basing from the given data. Once you have a plan, apply them one at a time.