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How to Effectively Use Facebook and Instagram to Promote Your Website

 

apple, applications, appsA good website also needs an equally good marketing strategy to promote the business, to increase audience reach, and to enhance visibility. Since Facebook bought Instagram, I thought of compiling a list of strategies to promote your website on both social media platforms.

FACEBOOK

  • Post Inspiring Quotes. People did not join Facebook to know drama and gossips. They want to connect and read something that will motivate them. You make can your banner that includes famous quotes and add a motivational caption along with a link to your website.
  • Use GIFS. One way to increase traffic is to use images. The best part is: Facebook now supports GIF. Why stick with just pictures when you can now attach animated pictures? You can use relatable GIFS to reach the millennial crowd.
  • Post on Facebook Groups. While there is an option to make a group private, most groups on Facebook are open to the public. You are free to post and promote anything you want.
  • Make Polls. With Facebook Business Manager, you can create your own poll. You can ask your followers to choose a color of your next product, or you can ask to choose their favorite from your new collection.
  • Boost Your Blog Post. Once you posted a new blog post, share it on Facebook and give it a BOOST after an hour or so. This is a paid service and the fee depends on the duration of the boost, but it sure will guarantee that your post will show up on your audiences’ timelines. Since this a paid service, utilize it wisely by boosting your best products or a sitewide sale.
  • Facebook’s Lookalike Audiences. This is ideal for bigger businesses. Lookalike Audiences is Facebook’s way to reach people who are most likely interested in your products and services. Facebook will be using your best existing customers to profile your Lookalike Audience. You can select a source and Facebook will indentify the common qualities these people. The selected source audience should be at least 100 people from one country, but the recommended about is between 1,000 to 50,000 people.

 

INSTAGRAM

  • Post on Instagram Stories. These stories are viewable for the next 24 hours only. After the time period, the story gets deleted and you can freely add another story of the day. Instagram Stories is great for previews and sneak peeks. If you have an upcoming event or sale, you can tease your followers with the items up for sale.
  • Use Instagram Bio. Instagram focuses on pictures, but that doesn’t mean you cannot include texts in your bio. Usually, people just add their choice of emojis as bio, but you can post links too! It is recommended include a catchy one line bio, a link to your latest promotion, and you can even add an emoji to attract younger audiences.

 

These applies to both Facebook & Instagram:

  • Use Videos. There’s a live feature for both Facebook and Instagram. From time to time, use this feature to interact with your followers. Ask them what they like about your website, what their favorite products are, what they like to see more on the website. They can even ask you a question! Videos make Q&As more personal and not to mention very fun. Your followers see the face behind the website. People can identify with you and they will feel at ease buying from you.
  • Post more than once. You would probably wondering why and think that it would annoy people off your feed. Nope, it won’t. Share your content twice or even thrice. Post them at different times across different platforms to introduce your material to new audiences.

 

Buying Guide: Laptop Cooling Pads

 

 

Silver Macbook Pro Beside Black IphoneWhen your laptop has serious things to do, it tends to overheat quickly. Heat buildup can damage your laptop and heat can even cause your laptop to become volatile. This may lead to permanent damage. Using a cooling pad will be a good idea in order to prevent weakened performance.  What should you look for in a cooling pad? Does buying a cooling pad with multiple fans ideal? Follow this guide to get that suitable cooling pad for your laptop.

  • Portability vs. Durability.

Getting a cooling pad depends on your lifestyle. Because this brand is famous, you will probably buy it immediately. No, what is your laptop’s activity? Is it a desktop replacement? If it is a yes, you might want a more durable one. Metal or aluminum cooling pads would be better than the plastic ones. If you are travelling a lot, then, the plastic cooling pad is perfect. Choose a cooling pad that is lightweight and portable. If your laptop is always on-the-go, consider a slim cooling pad that you can easily carry with you.

  • Performance.

You should NOT get the cooling pad with the most fans. The number of fans does not matter. What does matter? The cubic feet per minute (or the CFM) of a cooling pad is a significant component that you should look for. The amount of air a cooling pad can disseminate is calculated in CFM. A cooling pad with a high CFM is better choice to cool your laptop compared to a cooling pad with multiple fans that has a lower CFM. When deciding which cooling pad to get, do not go for the pad with multiple fans. Always choose the one with the higher CFM.

  • Power Source.

Some cooling pads are powered independently and some are powered via USB port. Attaching a USB-powered cooling pad means you are losing a port. Find a cooling pad with an extra USB port so that you do not have to worry about the bargain. Well, there are other cooling pads that have optional adapters for dedicated power, but it would be a hassle for you. It will be another bulky accessory that you need to carry around.

  • Heat Spots.

Every laptop is different. You have to know the areas that heat up quickly and find an adequate cooling pad for it. No matter how expensive your cooling pad is, if it does not address the heat spot, your cooling pad is useless. It is important to get the suitable cooling pad for your laptop and not because it is a popular choice.

 

Protect your laptop from more potential damage. Other habits you should avoid are: using your laptop in the sun, leaving your laptop in the car, and placing your laptop on your lap. Do not leave your laptop behind especially if you are going to be away for a long period and you will let it sit in a hot car. If it is in direct sunlight, move it. Laptops may shut down and refuse to function if they arrive at a dangerous level of heat.

Five Ways to Cool Your Computer

Woman in Swimming Pool It is time for summer. Is your desktop computer suffering from the rising temperature? I am sure your computer has fans that can remove the hot air. Electronic devices produce heat when they are working, and your computer is no exception. If the temperature gets intolerable, it can deal a lot of serious damage to your computer. Follow these tips to keep your computer cool. Most of the tips are very easy to do, and definitely cost-effective so you do not have to worry about your PC overheating ever again.

  • Clean your computer.

Believe it or not, cleaning actually helps. Simply take care of it. Keep it away from dust and dirt because those two are your number one enemy. Constantly clean your computer  especially the fans. If the fan is dirty, it will not be able to eradicate the heat. Get rid of the dust, dirt, and any other debris that is congesting your vents. It will slow down your fan and when the fan slow, your computer will suffer. Set a time once a week perhaps. Turn off your computer, unplug, open your case, and do some actual cleaning. It will not cost you a penny!

  • Clean your area.

It is not enough to clean your computer. I know you are probably busy and there are all sorts of papers, notes, and clutter surrounding your computer. You need to clean those up and keep them away from your computer’s exhaust ports. Nothing should be near your ports. Your clutter can block the air vents .

  • Move your computer.

Give your computer some space. If it is situated in a place near a wall, it is better to give it some breathing room. Sufficient air flow is important. If you put your computer in an attic, it will be prone to damage than a computer in the living room. It is in a scorching hot environment and in a closed space. There should be some space between your computer and the wall. Please do not put your computer in a place where it will be exposed to the blazing sun. Keep it away from the window too.

  • Do not open your computer.

Some people say that it would be better if you open your computer’s case. No, do not follow that advice. Yes, it may sound logical to do that, but you are endangering your computer more. It is susceptible to more dust and dirt. We all know that is the number one cause why your computer is overheating. Moreover, the computer cases are made to handle situations like increase in temperature. You are not helping your computer when you open the case.

  • Upgrade your computer’s fan.

The Central Processing Unit (CPU) is the most important part of your computer. It is probably the most expensive, too! If you have the money, it might be better if you do consider upgrading your CPU’s fan. If you have more extra money, you can also get a case fan. Most case fans are in the front and back of your computer. These can help in keeping the other components – graphic cards, memory – in your computer cool.