5 Other Ways to Compose Your Meta Description

Previously, I taught you 3 ways to effectively present your meta description. If you do your meta description correctly, your click-through rates will surely skyrocket. So, what are you waiting for? Compose your meta descriptions right and apply these 5 tips right this instant.

planning meta description

Below are 5 more ways to craft the best meta description you can think of:

  1. Use colorful emojis.

Emojis are popular nowadays. Heck, Dreamworks even made an Emoji movie. It does help certain words stand out. Using plain words can appear boring. When you use emojis, you would exude a fun vibe. Usually, this approach works well with the teen crowd.

Still, there are people who think that emojis are downright unprofessional. However, if it applies to your brand, then, why not use it? Visually, it will help you attract the young crowd. The green checkbox emoji will definitely emphasize certain key phrases such as, “free delivery”, and “top-rated”. Perhaps, you can use the 100% emoji to highlight words like, “authentic”, “brand new”, and “fast shipping”.

  1. Provide a useful solution.

Start offering solutions to the searchers. For example, “Want to learn conversational Chinese phrases? We have teachers available online to teach you the basics of Mandarin, Hookien, and Cantonese. You will be able to learn words needed for basic conversation in just one class.”

This meta description promises that the user does not need to be knowledgeable in the language. It also implies that your company is straight to the point. You will only focus on words that are useful in real life.

When you present a solution, it’s hard for searchers to just ignore the offer. For them, it will appear as a great deal that shouldn’t be missed. A single class can help him new words that he can apply in real life. Through your website, learning a new language is an achievable task.

  1. Cite your purpose.

For other website, their purpose is what sets them apart. Highlighting corporate social responsibility is the right course of action here. For example, look at Toms. This company is known for their “buy 1, give 1” policy.

Every time you purchase a pair of shoes, Toms will also donate 1 pair to someone in need. You are sharing brand awareness, and you calling on people who share the same value. Thus, users will opt to choose Toms over other shoe retailers because of their “One for One” advocacy.

  1. A call-to-action meta description helps.

You might say that a call-to-action should be added to buttons. Trust me, you need them in your meta description as well. Don’t wait for them to visit your website and click your call-to-action button.

When you include a call-to-action in your meta description, you are drawing in customers to your website and take action once they arrive.

For example, you can add something like, “Start your free trial today and get premium access to our exclusive selection of images, videos, and artworks.” Or, even adding a simple download reminder like, “Download Google Chrome for free” can add to the page clicks.

  1. Use of power words.

There are certain words that demand the attention of the searchers. You can use this to your advantage, and add power words such as “free”, “awesome”, “terrific”, “secrets” in your meta description.

Just remember not to add too much of it. Overdoing power words will make it less effective. If you need suggestions, I wrote an article about power words right here.

3 Ways to Compose Your Meta Description

Aside from writing catchy titles, you also need to create an equally catchy meta description. In this post, I will be explaining in detail how each meta description can help websites increase their page clicks through adding a sentence or two.

man planning meta description

These are 3 way different ways to compose your own meta description:

  1. Highlight your company’s USP.

What makes your company unique? This is what USP is all about. Your unique selling point makes you stand out from all the companies selling similar products. The USP could be an additional service, more product features, enhanced quality, and etc. can make your brand unique.

You can use this to your advantage and make it a meta description to generate more clicks and more interests from your audience.

Let’s take a look at Zappos.

For number 1, the concrete example would be Zappos. This company is known not only for its FREE shipping, but also its FREE return. This is extremely helpful when you got the wrong pair of shoes, or you got a broken pair.

Some people would just choose to not complain when they are not satisfied with the service because they would pay for shipping. Spending extra on returning the goods is a definitely hassle. Thus, people will just look for another website that can give them a better service.

Adding words such as “free shipping”, “free returns”, and “24/7 customer service” can definitely help alleviate worries and doubts. Just remember to include words you can 100% fulfill. If you brag about 24-hours email support, then, you can’t stand by it. You will receive a backlash of posting untrue statements.

  1. Tell the world your purpose.

In some cases, it might be appropriate to emphasize a greater purpose behind your website, whether that’s a particular corporate value or a very practical way in which you make a difference. This can provide searchers with an additional incentive to check out your site rather than the others.

Let’s take a look at Better World Books.

BWB, or Better World Books, is known for their “One for One” policy. There are not too focused on making money. All they want is for used books to have a new home. They emphasize on the carbon footprint and the waste created to buy a brand-new book.

Thus, BWB created an option for people. Why buy new books when you can buy 2nd hand books at a lower cost? Plus, the guarantee that for every book you buy, they will give another book to those in need.

Adding emphasis on their purpose surely makes Better World Books are better option for bookworms. Not only does it provide books at a lower price, customers get to help people in need. It’s like hitting 2 birds with one stone.

  1. Ask a question.

People rely on search to search for answers. They go to Google and type in question. So, why not throw the question back to the user.

You can say something like, “Do you want to know about the latest SEO trends?, What’s hot and what’s not this 2019?, or “Want to learn about the components of a perfect email?

Asking these questions will tell users that you have the answer to their question. Personally, this is the meta description format I apply if I can’t think of any.

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