Previously, I taught you 3 ways to effectively present your meta description. If you do your meta description correctly, your click-through rates will surely skyrocket. So, what are you waiting for? Compose your meta descriptions right and apply these 5 tips right this instant.
Below are 5 more ways to craft the best meta description you can think of:
- Use colorful emojis.
Emojis are popular nowadays. Heck, Dreamworks even made an Emoji movie. It does help certain words stand out. Using plain words can appear boring. When you use emojis, you would exude a fun vibe. Usually, this approach works well with the teen crowd.
Still, there are people who think that emojis are downright unprofessional. However, if it applies to your brand, then, why not use it? Visually, it will help you attract the young crowd. The green checkbox emoji will definitely emphasize certain key phrases such as, “free delivery”, and “top-rated”. Perhaps, you can use the 100% emoji to highlight words like, “authentic”, “brand new”, and “fast shipping”.
- Provide a useful solution.
Start offering solutions to the searchers. For example, “Want to learn conversational Chinese phrases? We have teachers available online to teach you the basics of Mandarin, Hookien, and Cantonese. You will be able to learn words needed for basic conversation in just one class.”
This meta description promises that the user does not need to be knowledgeable in the language. It also implies that your company is straight to the point. You will only focus on words that are useful in real life.
When you present a solution, it’s hard for searchers to just ignore the offer. For them, it will appear as a great deal that shouldn’t be missed. A single class can help him new words that he can apply in real life. Through your website, learning a new language is an achievable task.
- Cite your purpose.
For other website, their purpose is what sets them apart. Highlighting corporate social responsibility is the right course of action here. For example, look at Toms. This company is known for their “buy 1, give 1” policy.
Every time you purchase a pair of shoes, Toms will also donate 1 pair to someone in need. You are sharing brand awareness, and you calling on people who share the same value. Thus, users will opt to choose Toms over other shoe retailers because of their “One for One” advocacy.
- A call-to-action meta description helps.
You might say that a call-to-action should be added to buttons. Trust me, you need them in your meta description as well. Don’t wait for them to visit your website and click your call-to-action button.
When you include a call-to-action in your meta description, you are drawing in customers to your website and take action once they arrive.
For example, you can add something like, “Start your free trial today and get premium access to our exclusive selection of images, videos, and artworks.” Or, even adding a simple download reminder like, “Download Google Chrome for free” can add to the page clicks.
- Use of power words.
There are certain words that demand the attention of the searchers. You can use this to your advantage, and add power words such as “free”, “awesome”, “terrific”, “secrets” in your meta description.
Just remember not to add too much of it. Overdoing power words will make it less effective. If you need suggestions, I wrote an article about power words right here.