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8 Website Mistakes Entrepreneurs Make

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When you are starting your business, chances are you have a budget in mind. You will surely allot a portion of it in building a website for your business. There are free website builders that will help you start a simple website on your own. If you are not adept in web designing, you could be committing some serious mistakes. Instead of driving sales, you will repel potential customers.

Here’s a list of what to avoid:

  • When navigation is not a priority

    When you do create your own website, please make sure visitors can find their way to the areas of your website. When potential clients browse, they won’t put in a lot of time trying to figure out where is this or where is that. If they can’t find what they want, they will leave and find a better website that has an easier navigation.

  • The purpose is not clear to you

    Building a website without knowing why will just lead to failure. You have to know if your goal is to gain exposure for your business or if you wish to sell your products online. Not all websites are the same. Each website has its own purpose and you have to know how to use it accordingly.

  • Thinking that any website is good rather than having none

    A website is a must nowadays, but if you are on a tight budget, you can still have an online presence without a website. Make sure that your name and contact numbers can be found in different business listings, social media sites, or online Yellow Pages. When your business starts to gain popularity, it is time to make a simple, professional, and nice looking website.

  • Trying to stand out

    When you dare to be different than the other websites, it won’t do you or your business any good. Create a website that is similar to most websites. Like any other common website, clicking on the company logo should bring you to the homepage. Contact Us and About pages are extremely important. It will provide the essential information of your business. You see, even online, people prefer comfort over style.

  • Struggling to make it exceptionally beautiful

    Look at Google; you will notice that the website is very simple. The colors used are just red, yellow, blue, and green. You don’t need a bunch of different colors to stand out. If your business is an advertising agency, fashion house, or web design studio, go ahead and be unique. If not, just stick to a minimalist design. Your clients will care more about the content than the colorful design.

  • Using .PDF files

    Not all people are tech-savvy. Not all potential clients have a PDF viewer and if they do, they probably won’t have the time to download one. Anything that causes stress, website visitors just simply click away. If you plan to attach any material to your site, use image files instead. Every device can surely view .jpg, .bmp, or .png files.

  • Too much advertisements

    It is not a good idea to allow your website to have numerous ads. Yes, you can earn through ads, but it can get pretty annoying when something pops up in the middle of the page.

  • Too much text

    When you are reading an actual book, words are parts of it. On a website, gigantic blocks of text are a huge mistake. Surely, it will scare visitors and they will hurriedly leave your website.

  • NOT Designed for all devices

    Last, but not the least, make sure that when you create a website, the design should look good both on a mobile phone and a desktop computer. Every device should be able to contact you.

(MORE) Website Blunders to Avoid

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Careful on making these mistakes!

There is nothing more frustrating than finding your way through a convoluted website. Satisfy your customers. Show them that you care for their needs by not driving them away.  Clearly, you would want a smooth transaction online and withdraw from anything annoying. Here are MORE blunders to avoid that may help you in achieving that functional website:

  • Tiny Pagination

Pagination is a type of navigation that provides users access to multiple pages of a certain website. When you search terms on Google, numbers 1 to 10 appear at the bottom of page. A next button is also visible for you to click and to navigate your search results. Same is true on websites that have a lengthy list. In some forum sites, the pagination provided are microscopic and insignificant. Help your users by not wasting their time. These list of pages numbers are necessary!

For example, the products on an online shop are divided into several pages. Pagination helps on making your website load faster because not a lot of items are displayed all at once. Thus, your users are satisfied because they can conveniently browse your website.

  • Complicated Sign Up Forms

Certainly, you have visited Facebook during the 24 hours. I am sure you noticed that if you need to create a profile, you just need to fill in a few text boxes. You only need a name, an email, a password, birthday, and gender. Viola! You can now access the whole of Facebook.

Time to ditch long and boring forms! You are providing a hindrance for people to access your website. Keep the forms short and brief. In some online shops, you can even buy items without registering. There is no need to ask for heaps of information because you might end up saying goodbye to potential clients.

  • Too Many Animations

Do not bombard your main page with moving images. Viewers of your website will not know where to look first. Focus on specific products that you want to display first. Utilize the use of pagination. It is exceptionally hard to direct customers to a particular product and also, numerous shifting images can be truly irritating.

  • Bizarre Font Styles

Reading a lengthy text with unconventional typefaces can be frustrating. (Oh, hello eye strain!) Typography is the central part of designing. Do not make reading a painful task to do. Make your website easy to read and to navigate. If possible, use San Serif typefaces.

  • Not Mobile Responsive

People are always on the go. They probably will not leave their mobile phones behind.  It would be a huge loss if you ignore the effect of mobile users. Choose a website design that is responsive in all platforms, whether your website will be browsed on a desktop computer, a tablet, or a mobile phone.

 

Perfection is hard to attain, but these tips will definitely improve the performance and the conversion rate of your website. When designing your website, always put yourself in the shoes of your viewers. Because if they had good experience on your website, they will patronize it and they will tell their friends about it. You will gain rewards in multitude of ways.

Website Blunders to Avoid

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Avoid these mistakes!

Practical and functional websites make profit. They win the hearts of the customers.  How can you make profit if your website looks awful? Your website should have a clear structure and uncomplicated navigation. The last thing you want to do is to chase away potential customers. Check out this list of mistakes that you should definitely avoid.

  • Broken Links
    In the world of online shopping, broken (or dead) links should be avoided. You will use a potential customer if your website links do not redirect to the desired product. People are always searching for things to buy and the links you provide are important in helping them to get the products they want. You can check for broken links using this free link checker. Avoid the “page not found” error at all cost!
  • Small Font Sizes
    How can you invite people to buy your products when they cannot even read product descriptions clearly? Customers like to search and browse for new items so verify that these texts are readable and the search results are understandable. The longer they are, the harder they are to read.As I have mentioned above, links are important to get to a specific product. Make sure these links are clear and legible. Customers should be able to distinguish the link and the description where it leads to. Same is true with buttons like Shop Now, Add to Cart, etc. Make sure these buttons, links, and search results are large enough for customers to read.
  • Unclear “Contact Us” page
    I can personally relate to this. I am really particular in shopping for books. It should be in this edition, under this publisher, and so on. Rather than rummaging through over a million books, I usually contact the website and have them search for me instead. Some websites do not even have a clear phone number and email address for inquiries. I get the generic website email that probably will not get opened in a few days. I do not mind waiting, but it is not always the case. Usually, customers are impatient. They will find another website that will cater to their needs. Provide contact details that will guarantee a response. Most importantly, do not generate an automated response. It seems very impersonal and it will drive people away.
  • No (or inactive) social media accounts
    This is related to the mistake above. Everyone now has a social media account. Advertise your official accounts together with your contact details. People tend to search for your business and inquire online. Answering questions quickly means good customer service. You give a positive impression that you want to help out customers and you care about them. You create that inviting atmosphere that will surely get loyal customers. Engage with people on Facebook, Twitter, Instagram, and those people will spread good things about your website in return. You can repost or retweet the positive feedback you got and certainly, it will encourage other people to shop at your website.
  • No search boxes
    Most of the time, customers know what they want. Give them an easy access to that product. Whether you have five or a million products, always provide a way to search and to refine the existing search results. Prevent Choice Paralysis. It is always good to provide your customers many options, but when there’s just too much, customers get confused.

Need more? There is another list here!