Practical and functional websites make profit. They win the hearts of the customers. How can you make profit if your website looks awful? Your website should have a clear structure and uncomplicated navigation. The last thing you want to do is to chase away potential customers. Check out this list of mistakes that you should definitely avoid.
- Broken Links
In the world of online shopping, broken (or dead) links should be avoided. You will use a potential customer if your website links do not redirect to the desired product. People are always searching for things to buy and the links you provide are important in helping them to get the products they want. You can check for broken links using this free link checker. Avoid the “page not found” error at all cost!
- Small Font Sizes
How can you invite people to buy your products when they cannot even read product descriptions clearly? Customers like to search and browse for new items so verify that these texts are readable and the search results are understandable. The longer they are, the harder they are to read.As I have mentioned above, links are important to get to a specific product. Make sure these links are clear and legible. Customers should be able to distinguish the link and the description where it leads to. Same is true with buttons like Shop Now, Add to Cart, etc. Make sure these buttons, links, and search results are large enough for customers to read.
- Unclear “Contact Us” page
I can personally relate to this. I am really particular in shopping for books. It should be in this edition, under this publisher, and so on. Rather than rummaging through over a million books, I usually contact the website and have them search for me instead. Some websites do not even have a clear phone number and email address for inquiries. I get the generic website email that probably will not get opened in a few days. I do not mind waiting, but it is not always the case. Usually, customers are impatient. They will find another website that will cater to their needs. Provide contact details that will guarantee a response. Most importantly, do not generate an automated response. It seems very impersonal and it will drive people away.
- No (or inactive) social media accounts
This is related to the mistake above. Everyone now has a social media account. Advertise your official accounts together with your contact details. People tend to search for your business and inquire online. Answering questions quickly means good customer service. You give a positive impression that you want to help out customers and you care about them. You create that inviting atmosphere that will surely get loyal customers. Engage with people on Facebook, Twitter, Instagram, and those people will spread good things about your website in return. You can repost or retweet the positive feedback you got and certainly, it will encourage other people to shop at your website.
- No search boxes
Most of the time, customers know what they want. Give them an easy access to that product. Whether you have five or a million products, always provide a way to search and to refine the existing search results. Prevent Choice Paralysis. It is always good to provide your customers many options, but when there’s just too much, customers get confused.
Need more? There is another list here!