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Psychological Tricks You Can Use On Your Website (Part 3)

So, we have reached the last part of the different psychological tricks you can apply on your online business. If you want to review on the previous two blog posts, you can click here to go to the 1st part, or visit this link to read the 2nd part.

These concepts are not my own and this is inspired by the book, Influence: The Psychology of Persuasion. Without further adieu,  below are the last 3 psychological tricks you can apply on your website to generate more traffic and gain more customers:

  • Price

  • Nowadays, it’s tough to convince potential buyers. They don’t purchase an item just because it’s the cheapest.  Now, customers after their money’s worth. They look for the best deal available online before deciding where to buy.
  • The classic example of using the “$19.99” tag is a very effective pricing strategy.  This tactic convinces buyers that an item is only $19 even though it’s practically $20. It manipulates customers that they are saving a lot, but the truth is that there’s not much price difference to be honest.
Price tag barcode

reading the price tag.

  • Right Timing

  • Amazon is able to perfect this strategy. For example, when you add a book to your cart, Amazon gives you other book recommendations. Once you are ready to check out, it will inform you that customers who purchased the book also bought these items.
  • Similarly, if you are selling action cameras, why not offer a extended warranty plan when they reviewing their cart. Perhaps, you can also offer camera accessories or micro SD cards for video storage.
  • Do not offer these extras if they are still pondering on what digital camera to buy. Some cameras are compact while some have waterproof features. It’s totally unnecessary to overwhelm customers with accessories at this point.
  • Once they have purchased an item, you can send a “thank you” email and include a list of compatible accessories for their chosen device.
  • Colors

  • Online shopping is mastering the art of persuasion and one way to persuade people is through the psychology of colors. Just by the appearance or color of your website’s CTA buttons, it could help you increase conversion rates. Thus, it could lead to more sales.
  • Color remains to be the strongest visual hint for online shoppers. In a one survey, 93% of consumers considered to buy an item because of its appearance alone. The remaining 7% is because of the item’s texture and smell.
  • Additionally, 85% of consumers admitted that they purchased a product because of its color. It’s no doubt that color influences brand recognition. Other factors aside from color, include: design, convenience, and the power of words.
  • To give you a more concrete example, the color red and orange can uplift your website and give a hint of electrifying and energetic vibe. Blue is a good color for weight loss. So, if you are selling food, avoid the color blue. Did you notice that the leading fast-food chains are never use blue? They’re usually red, orange, or yellow.
  • Blue, however, calms the mind and encourages trust. So, it’s ideal for services like banks, high tech products, and more. If you want to know more about colors, you can learn more about it here. If you need color scheme tools, this post will help you. Lastly, if you need tips in choosing the right color scheme, this article is for you!

There you have it! That wraps up the blog posts about the different psychological tricks. So, what have we learned? Understanding your customers is crucial in creating a persuasive website and compelling UX experience. Apply these tips when designing a new web page or when you are devising a new marketing plan.

Psychological Tricks You Can Use On Your Website (Part 2)

Welcome to the 2nd part of the series. If you have missed the first batch, you can catch up here. I will still discuss how psychology helps in promoting your website. The concepts discussed on this post can found in a book called Influence: The Psychology of Persuasion.

Knowing what encourages web visitors to click CTA buttons will help you design a website that fosters a persuasive user experience. In the end, these strategies will benefit both your business and your customers. Here are 3 ways to help you gain more web visitors:

  • Personalize

  • Customers tend to mistrust companies that are clearly after sales and profits. With that being said, do not focus too much on the business side of things. Connect with your audience and interact with them.
  • Nurture trusting relationships by genuinely caring for your audience. When they see how much you care, they will trust you. You are not some faceless website, but you are now a dear friend.
  • Before you blurt out words and send out emails, ask yourself first, “Is this something I would say in real life?” Read your blog posts, email messages, and status updates. Check if it sounds too scripted. If you can’t imagine saying it to another person, then, don’t include it.
  • Stop following a certain structure because this is you and you have your own personality. Frankly, you don’t have to follow or imitate a website just because they are popular. You have to show the unique you and don’t think too much about what others might say.
  • Remember the famous Latin proverb, “Fortune favors the bold.When you restrict yourself and follow a generic path, it will never work. The cookie-cutter messages are boring and unconvincing. Add your personal touch by including actual expressions. Tailoring online posts and website content make you sound more human.
  • Who doesn’t like special treatment? So, add their names once you want to send a marketing email instead of writing a generic “Hello,” or “Good day!” Experiment with your available resources and you really don’t have to speak formally at all times. Showing your own charm and sassiness makes you less robotic.
Friends posing for a photo

Choose to be a caring friend and not some faceless business entity.

  • Authority

  • If a famous celebrity or renowned expert leaves a positive review, feature it on your website. Businesses nowadays share reviews of people, whether celebrity or not, on social media.  These reviews on Facebook or Twitter are effective because they are shared by actual people. To be honest, no amount of well-crafted sales talk can compare.
  • Never underestimate the power of a positive review. These seemingly unimportant people are actually important. The reviews help the undecided to give your products a try, and to trust the quality of what you are selling.
  • So, highlight those enthusiastic and ecstatic reviews and reply by saying thanks because it reflects your success and boosts your trustworthiness.
  • Limited-Time Offers

  • When a certain product is only available for a short period of time, people tend to rave about it. The demand increases because in people’s minds, they feel that they should not miss out on this exclusive offer.
  • It’s an effective marketing strategy because people are afraid of missing out of what others are doing. There’s always a desire to be updated and be in the know with all these rewarding deals online.
  • Thus, web visitors will always take action if they know that a sale ends in 72 hours. There’s a sense of urgency that will surely encourage them to participate.

Psychological Tricks You Can Use On Your Website (Part 1)

In this article, I will discuss how psychology affects consumer behavior. Marketing and psychology go hand in hand in promoting an online business. The concepts discussed on this post are inspired by Robert B. Cialdini‘s book entitled, Influence: The Psychology of Persuasion.

You can understand more competently the concepts of a successful business strategy or the makings of a lucrative marketing campaign by studying consumer behavior. Thus, how you design your website can greatly influence more conversion and increase web traffic.

This will be a 3-part series of blog posts. Below are the first 3 ways to entice your website visitors and increase conversion:

  • Barter

  • The first step is to get their email addresses in exchange for FREE items. Once you obtain their email add, you can now introduce them your products. Market your products in subtly and offer them freebies like an FREE ebook or an 20-day premium to your softwares.
  • In this way, these potential customers will feel obliged to listen to you because you gave them a free item. Now, they will more likely read your emails and view your blog posts. When the time comes they will finally your product and buy it,  they will ultimately choose you more than any website out there, who never really gave them freebies.
  • The concept of reciprocity is the perfect example of Newton’s third law of motion. For every action you give to your audience, there’s always an equal or opposite reaction from them. You website will get more visitors once you give something first.
  • This system of barter has been proven to generate positive results. Anywhere on the internet, you are always asked for your email before you can access a website. You need to sign up first to fully access shopping websites like Amazon, Ebay, Etsy, and Walmart.
  • Web visitors will always ask the question, “What will I get from this?” If you selling a product, try offering a FREE shipping voucher. If you are selling VPN tools, consider educating people about virtual private networks.
Buying fruits in exchange of money

A typical example of barter: exchanging money for certain goods.

  • Commitment

  • One way to strengthen brand loyalty is to create a sense of commitment or pledge. If people follow your website, or if they follow you on social media, they insert themselves in your world. They have now publicly showed their support.
  • They can now easily know what you’re doing and keep up with the latest updates. Humans are known to oblige. So, once you give them exclusive offers for following you, they will also remain consistent to your brand.  They will promote and defend your product.
  • Influence

  • This is related to the 2nd item. One follower can indirectly recommend your products to their friends. You are more likely to have another website follower if you inform them that their friend is also registered on this website.
  • One notable website that uses this strategy is Facebook. The different product pages on Facebook are promoted in such a way that you are told that your friend likes this page. Perhaps, you may wish to give it a “like” too!
  • Influence is a used by, not only Facebook, but also different social media websites. These websites know the power of peer pressure and they know that it’s hard to say no to a friend’s recommendation. We have to admit that when a friend raves about a product on social media, it is notably convincing.

How to Prepare Your Retail Site for the Christmas Holidays

It’s hard to believe that 2018 is almost over. The holiday rush is among us and we are going big on gifts, parties, and more. For online retailers,  it’s the perfect time to redesign websites with holiday-themed banners. Holiday specials and promotions are everywhere and every business out there is doing the same plan of action. In order to get your business noticed, here are 3 tips for websites this joyous holiday season.

Assorted Christmas Tags

Are your websites ready for Christmas shopping?

  • Tip #1: Start Planning Early.

    • October is the ideal time to start the drafting the holiday game plan. Whatever your business may be, it’s important to prepare early. Holiday campaigns need time to disseminate. Even with the help of the internet, sharing pertinent information takes time. Aside from that, people need time to earn enough money, share the news on social media, and tell their friends.
    • Plus, if you don’t start early, other businesses have already started with their own promotions, and sitewide sales. You’ll be left with only a few potential customers. It’s important to reach out to your target customers before the other websites do.
    • Online retailers should notify about their sales a week or two in advance. They should start spreading information about it in the different social media platforms. Big events such as Thanksgiving, Black Friday, and Christmas should begin marketing 3 to 4 weeks earlier. You can’t expect tons of customers to visit your online store if you just promoted your sale a few days before.
  • Tip #2: Use Custom Images to Advertise Sales.

    • Since it’s the holidays, incorporate Christmas trees, reindeers, and snowflakes to your marketing ads. Text promotions look bland without adding relevant images. Each time you have a special sale make it a point to add timely and vivid photos with your ad.
    • There should be a certain template that you should follow. The individual ads, the holiday website banner, and the social media photos should be uniform. All the marketing materials should contain a watermark of your logo, links to your official social media accounts, and of course, the website.
    • Some  businesses even add a unique hashtag to add a personal touch to the current promotion. So, people online can easily identify the products and services that are currently on sale.
  • Tip #3: Spread the Word Through Giveaways.

    • It’s the holidays so naturally, people are going to purchase and hoard different items. Sometimes, you don’t need to stress about marketing and convincing others to visit your site. You let your customers do the marketing for you. By doing giveaways on social media, people can just easily share your current promotions.
    • Whether your audience is on Twitter, Instagram, or Facebook, you are can do a “like and share” giveaway.  Anyone interested can just repost your status update on your social media accounts. You might be giving out a handful of freebies to lucky participants, but then, the ripple effect of your social media promotion remains unparalleled.
    • Another piece of advice: it does not have to be a social media giveaway at all times. You can just even offer FREE gift to any customers who spend a minimum amount on your website. Remember that during these times, every business is thinking of a unique marketing strategy.  If everyone is doing a 10% off, why not make yours 15%? When every business is offering the same promotion, it’s not much of sale anymore.

3 Web Design Tips from Amazon (Part 3)

This will be last of the 3-part series. For the first part, we’ve discussed Amazon’s color choices, their ability to create a huge demand for their products, and being able to group related products together. For the second part, there’s Amazon’s rating system and their free shipping deal for orders over $25. Now, here’s the last 3 tips you can learn from Amazon.

  • Tip #1: Build an exclusive club.

    • The rating system is effective in creating trust. Customers from all over the world converge and give out their honest opinions on the different products. These established relationships lead to more engagements.
    • These people won’t mind spending a few extra bucks for a special subscription like the Amazon Prime program. With $12.99 a month, customers have an exclusive FREE Two-Day shipping and FREE Same-Day Delivery. Plus, they have unlimited access to songs, books, and photo storage.
    • The customers are in it for the exclusive promos and discounts. It is Amazon’s way of strengthening customer ties and proving to the world they can do more.
    • So, how can you do this? You have to listen to customers and what they want. Offer solutions to their problems. Find out how you can help them. Your answer does not always have to be a product. It can also be through publishing high quality content.
Five People Shopping

A group of frequent shoppers.

  • Tip #2: Consistency is key.

    • If I were to describe the world’s top brands in one word, it would be: consistent. These brands don’t just focus on the months ahead. They aim for the future.
    • A brand is more than its logo. You are your brand. You are the best representation of it. You have to  consistent in showcasing what you want. If you are fickle, you won’t be able to establish trust among your customers. From time to time, you change your message. It confuses everyone and derails you achieving something concrete.
    • In order to convince people and eventually boosts sales, you first need to be sure on what you want, your aspirations, and your goals. Look at Amazon… they have been consistently offering free 5-day shipping if your total is more than $25. Amazon Prime members can take advantage on the unlimited free 2-day shipping.
    • Another famous example is Coca-Cola. The carbonated drink has displayed its supremacy in the soft drinks market. In 2015, Coca-Cola was hailed as one of the best global brands, next to the tech giants Apple and Google.
    • The company logo has been consistently red. It didn’t dare to reinvent itself because red works perfectly fine. The color red exudes boldness and excitement. The bottom line is that there’s no certain rule to follow here, but there are some guidelines that may help you.
  • Tip #3:  “Add to Cart” Buttons.

    • A conversion optimization agency named Proimpact7 studied the usability of different sites and the results indicated that having a call-to-action (CTA) button that had a “buy now” or “purchase now” are NOT quite effective.
    • The conversion rates of these buttons went down by 14.50%. So, if you are setting up your online store, stay away from the “buy now” or “purchase now” buttons.
    • Follow Amazon’s way of just sticking to the “add to cart” button. Not a single “buy now” button is visible in the entire website. The “add to cart” button is a more safer choice for you because customers are sure that they are NOT paying for the items yet.
    • So, they just click and click because they know that sales are not final yet and that shipping cost will still be added later on. The “add to cart” button is a great addition to your website because it is a subtle yet effective CTA button.

3 Web Design Tips from Amazon (Part 2)

I’m back with another post regarding Amazon’s persuasive ability to get people to buy from them. For the second part, I will list down other web design tips you can learn from Amazon. Previously, I’ve discussed Amazon’s emphasis on choosing colors, creating demand, and grouping items together. Now, here are 3 more tips for you.

Tip #1: Select a suitable product photo.

  • This tip may be common, but if you apply it correctly, the effect on your online business can be massive. If you shop for ASUS ROG Zephyrus M on Amazon, not all laptops are from Amazon. Other online retailers like Computer Upgrade King, and EXCaliberPC sell the same gaming laptop.
  • The laptops mentioned above are from different sellers, but all of them used very similar images. People don’t seem to mind whether they’ll buy from Amazon or choose another retailer because the perceived Amazon quality is still there.
  • Just be sure to choose crisp and sharp images because customers will not buying something without seeing a preview of it. Choosing the right images can trigger a potential customer to take action.
  • Make sure that the chosen images are appealing and it will subtly suggest to “hey click me!” Ultimately, the key here is to use an image that connects with your target audience.  If deemed necessary, capture the images on your own because the shabby photos online may not work.
  • Instead, you create the quintessential photo that genuinely represents your product. You have to remember that emotions come first. People always act on their emotions. So, this is where your pictures come in. It should be able to entice people first, and then, you can justify with intricate product descriptions later.
Four Star Cookies

Stars get you more customers.

Tip #2: Add a rating system

  • The star rating system that Amazon is effective in persuading people to try the products available. So, as a seller,  you don’t have to convince customers to buy a product. The 5-star rating will do it for you. You instantly gain their trust without doing much.
  • Amazon clearly focused on building relationships and trust among its audience. Behavioral psychologist agree to this strategy because, of course, customers will only buy from people they trust. Besides that, customers trust reviews more than what the retailers tell them.
  • When buying a product on Amazon, you would choose the one with having positive ratings. Naturally, instinct will tell you to closely follow the product with more than a 1000 positive reviews.
  • As a customer, the overwhelming positive reviews will make you want to buy more. You feel like you are getting your money’s worth. What we can get learn from this strategy? It’s more effective if you let others do the talking. Don’t carry your own chair. Instead, let the positive reviews carry you and tell the world of your greatness.

Tip #3: Free shipping is hard to resist.

  • The ideal scenario is go to Amazon, buy what you need, and then, log out. However, that is not the case. We all know that we always end up browsing for more items. Trying our luck, perhaps, we will stumble upon a good deal. And Amazon knows that!
  • The daily deals are there for a reason. Amazon knows that you will stick around and browse for more items, which is why they added the “Free shipping” offer.
  • If you order over $25, FREE Shipping will be one of your options once you checkout. Amazon does this for all the items with a “FREE Shipping” tag. So, this would mean that  you will tempted to add more items to your cart just to take advantage of this FREE deal. Without a doubt, adding FREE shipping feature on your website will help you gain more customers.
  • Clearly, people can’t resist when they see the word FREE. Whatever you are selling, as long as you provide a FREE sample, FREE trial, or FREE sneak peek, people can’t seem to say no. Out of all the free offers, Business Insider stated that free shipping remains to be on the top spot. 

3 Web Design Tips from Amazon (Part 1)

Previously, I’ve discussed Amazon’s ability to upsell, cross-sell, and pre-sell. Now, we will go into details on how they use these strategies. Amazon wouldn’t be the eCommerce giant it is now without these tips and tricks. Below, I will be giving concrete examples and helpful links that will help your online store gain more clicks. So, without further adieu…

Here are 3 web design tips you can learn from Amazon:

  • Tip #1: Colors are important.
    • If you look at Amazon’s product page, you will notice that texts are usually black. Hyperlinks, or the clickable links, are distinguishable because of its light blue color while the prices are noticeable in red.
    • Why is this? Behavioral psychologists suggest that customers tend to click blue links more. The color blue relaxes the mind. Thus, it increases trust and confidence in buying different items online.
    • On the other hand, the color red is connected to bravery and courage. Amazon puts their prices in red for a reason and they would want their customers to take courage. Subtly, it is suggesting to add that item in their shopping cart. It’s no surprise that other websites also use red to promote their annual Christmas sales or their limited-time offers.
    • Choosing the wrong color can make customers leave. So, it’s crucial to think about the different colors when designing a website. I’ve listed the basics of color psychology here. If you need help with choosing colors, these color scheme tools will definitely help you.
Colorful Houses

Learning the uses of colors is important.

  • Tip #2: Create an urgent need for a product.
    • When customers find out that there’s only a limited number left, they will started hoarding no matter what the product.
    • Clearly, Amazon have mastered this and they will indicate how many are left. That’s a powerful strategy right there especially if the customer has been eyeing the product for some time now. It’s going to be hard to resist if he sees there’s only 5 left.
    • Does it work? Yes, because scarcity increases the demand. CXL, an online institute that offers marketing degrees, reported an increase of their sales by 332% when they mentioned that there were only 5,000 slots left. Naturally, people went crazy and they started signing up immediately.
      • How can you create a huge demand for a product?
      • First, you need to identify the need. Ask your email subscribers what to do they too see more on your website. In order to do this, you can create a simple survey for time to answer.  Create forms for marketing and research using these free tools like Tellform, UserReports, and Google Form.
      • Indicate in your survey the specific quantity you are going to release once you received a favorable response from your audience. You need to include also the details of the products or services, such as one-on-one training that gives them exclusive access to hundred of online resources, 50 pieces of personalized journal with tons of freebies, a digital marketing webinar that caters to only 30 participants, and so on. You have to be very specific to get your audience’s attention.
Person Holding a Poke Ball

Person holding a Poké Ball.

  • Tip #3: Group related items together.
    • Amazon does an amazing job in presenting related products together. Their electronics buying guide will encourage you to buy without much of a hard sell. There’s a Nintendo Switch console for sale, and Amazon will suggest other items like the console’s best-selling game: Pokémon: Let’s Go, Pikachu!
    • Both products are sold by Nintendo, which means customers will likely buy them both to save on shipping costs. The take away here is to find out what makes your audience click that “Buy Now” button. For Pokémon fans, seeing the Poké Ball Plus will surely make them click. An additional $40 is nothing to them as long as they get to hold an actual Poké Ball while playing the game.
    • Though you already have a controller for the Nintendo Switch console, the Poké Ball Plus will bring diehard fans back to their childhood. It brings back the old memories. It’s very nostalgic for them so when planning a website, you should know what can make your customers buy an item.

3 Marketing Strategies You Can Learn from Amazon

Woman Shopping on Her Phone

What can we learn from an eCommerce mammoth like Amazon?

Amazon made public that the company had an income of $60.5 billion for the last quarter of 2017. These enormous numbers are proof that people all over the world go big during the Christmas holidays. Indeed, Amazon is a major player when it comes to holiday sales. So, what can we learn from their strategies in selling a variety of items? I’ve listed a few of their techniques that you can apply when designing your own online shop:

  • Amazon is known to be the best in upselling.

    • So, let’s define upselling first. It is a way for the seller to convince the buyer in spending more money on other products that enrich or improve the main product, which he/she is already purchasing.
    • Upselling is common in fast-food chains when they ask you if you would like some fries with the burger you ordered. Now, upselling is used by a variety of online retailers.
    • Upselling works no matter what industry you belong to. There are countless of ways to upsell. In fact, in the travel industry alone, a survey revealed that 48% of the passengers and 59% of the hotel guests expressed their interest in upgrading and adding supplementary services to their current package.
  • Next is the Amazon’s ability to cross-sell.

    • Cross-selling happens when you suggest related items that complete their existing purchase. These recommended items may be from another vendor and not from your own product line.
    • For example, when you search for a dash cam on Amazon, one of the choices is the APEMAN Dash Cam 1080P Car Recorder. Amazon, then, reminds their customers to buy it with the SanDisk 32GB Memory Card and the Dash Cam Mirror Mount.
    • Since your customers are already buying something, you can use this as an opportunity to sell them more items. Thus, more profit for you! Did you know that in 2006 Amazon gained nearly 35% of its income all because of cross-selling and recommending related items?
    • If you’re buying a car with a monthly payments of $679, adding another $32.79 a month for a complete car care kit does not feel so heavy on the budget. As you can see, it’s not only the online retailers that utilize this strategy. Even the service providers apply cross-selling!
  • Amazon also applies the pre-sell strategy.

    • This means that Amazon is encouraging customers to buy in bundles. Customers will get their items at a reduced price if they add multiple products in their cart. Also, if their total reaches a specific amount (over $25), the shipping cost will be removed as long as the items will be delivered to the same mailing address.
    • This strategy will encourage people to buy more even if they’re not interested in the suggested items. People think they might need someday in the future.

What can we learn about these 3 strategies that Amazon perfectly mastered?

Consumers are after getting a good deal. People feel good when they think they saved a lot of money from taking advantage of the many holiday sales available online. In order to generate more sales for your website, you need to study human behavior. Amazon has proved to have mastered these strategies. If you are an online retailer, it would be a shame if you wouldn’t put these marketing strategies into good use. When designing a website, it’s crucial to applies these helpful strategies.

Designing a B2C (Business to Consumer) Website

On the last article, I posted about helpful B2C marketing tips. You may ask, “What is B2C the model?” The B2C (business to consumer) model is the most common business model. If you bought an item online, that online retailer is an example of a B2C website. Any products and services that are sold online through a website or virtual storefront are all considered B2C businesses.

Woman Shopping

A woman enjoying the convenience of online shopping.

The Beginning

  • The B2C concept started in 1979 and retailers would sell their products on TV. Interested buyers would purchase through the telephone number flashed on screen. English inventor Michael Aldrich called this “teleshopping.” Eventually, when the people discovered the internet, domain names became the new avenue for shopping.
  • During the 1990s, e-commerce websites started to pop up everywhere. Today’s top retailers like Amazon, Zappos and Victoria’s Secret are all considered B2C websites. With having a website, a business does not need an actual store to operate. Moreover, customers can easily shop for products in the convenience of their own homes. The B2C model is ideal for fastfood, bakeries, jewelry stores, shoe stores, flower shops, and other small businesses.

How should you design a B2C website?

  • Capture their emotions.
    • This is the main target of a B2C website because it is the emotions that triggers the consumers to buy a product. For example, in the mobile phone market, there are a multitude of options. Still, majority of the customers choose to buy an iPhone even though it has the same features as an LG, OPPO, Nokia, and Samsung phone. Why is this? It’s the feeling of owning an iPhone. Apple’s branding exudes class and elegance.
    • This common in most B2C businesses than in B2B. Customers don’t care of the features and technical specifications. They usually go for the trendier and the popular product.
  • Upselling and cross-selling products.
    • The prices, in B2C, are straightforward. Everyone is offered the same price and the only difference is the shipping fee.
    • To generate more profit, websites upsell and cross-sell their products. Upselling happens when a customer is offered a series upgrades. For example, when you customize a jewelry and engrave a message, that is considered upselling. Wrapping your gift in a box and adding a note. These customizations are not given for free and websites earn more through these methods.
    • Cross-selling is offering more options to customers so that he can add more items to his cart. When you shop online, websites usually recommend you other products that go with your existing purchase. It encourages customers to buy in bundles to avail the free shipping incentive.
  • Talk directly to the customer.
    • When creating a business-to-consumer website, remember that you are only transacting to one person and that is the buyer. This potential buyer does not need justify his decision or need to ask permission. When a consumer is purchasing a product, it is most likely out of impulse. So, take advantage of this by creating marketing strategies that will make them click that BUY NOW button. Provide limited-time offers that are hard to resist like a free shipping option or a discount code.

 

Four Helpful B2C Marketing Tips

Woman Holding Card While Operating Silver Laptop

Previously, I have discussed about B2B web design guidelines that are helpful for your e-commerce website. This is time around, I will share four useful B2C tips. In 2015,  B2C websites all over the world earned over $24 trillion. As a retailer that caters to specific consumers, you need to step up your game and apply these guidelines. Your target audience is huge so you need a mix of internet marketing techniques to entice a specific group.

  • Engage Through Contests.
    • Ask your audience about their opinion and in turn, they get to win a prize. Have a creative contest. For example, to win a million dollars, your customers can their new flavor ideas for your potato fries. They can also submit their own dance video showcasing your apparel. There are more ideas on how to know your audience’s opinion and at the same time, generate buzz for your business.
    • To this day, contests are the most effective B2C strategy to attract audiences because you will be able to showcase that you trust and value the importance of your audience’s opinions. It gives them a sense of pride that a company values what they have to say.
  • Know Your Audience.
    • If you know that your followers are mostly teenagers, then provide solutions for teens. You can blog about the “Top 10 Holiday Destinations That Teens Will Surely Love,” or “Top 10 Beauty Products that Less Than $10.”
    • Provide useful how-to’s for your products. If you are selling makeup products, then post a video on how to achieve a certain look. Provide tutorials for audience so they will constantly visit your website for more exclusive tips and tricks.
  • Make Social media Your Best Friend.
    • Whether your business is B2B or B2C, social media is relevant. This is how you will interact with your audience. It provides a real-time communication between you and your customers. Thus, you will be able to personalize their shopping experience and give more of what they actually want.
    • Your customers are bombarded with advertising messages everywhere. The key to be able successfully apply social media to your advantage is to have a clear target. Interact and do not just broadcast your messages. Post creative videos and blogs that will be useful to them. Add humor and pop culture references to your advertisements.
    • You might ask about the social media platform to use. Facebook is undoubtedly the most popular choice today. However, there are also websites like Twitter, YouTube, Instagram that has a lot of followers. Know where there are more followers and focus on that!
  • Lure Them Back.
    • In the digital world, there are a lot of distractions. Your customers’ shopping experience can get derailed by the constant pop-ups and notifications on their mobile phone. It is important to be able to redirect these customers back on track. You can send them a follow-up email regarding their abandoned shopping cart. B2C websites need to come up with unique ideas on how to make the abandoned carts hard to resist. You can insert a sense of urgency like the it’s almost out of stock or the discount code is about to expire.

Effective B2C marketing requires intense research and content creation. Some B2C websites focus on their app and mobile content while there are others that focus on social media engagements. It’s really up to you decide on strategies that work for your online business.