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How to Increase Your Conversion Rate with Images

A lot of marketers prefer stock photography or the images that readily available for sale online to cut down their cost. But really it is a huge mistake. The thing is, images call attention and add a lot of life in your website. It does help you boost your product or services and thus, conversion could be a lot better.

Below are some suggestions to help you to effectively use images to make your conversion rate better.

  • Use emotions.
    • People usually buy because of many reasons. One of which has something to do with emotions. Therefore, we can tap emotion by choosing an image or images that they can relate to. It could be a happy, proud, or even angry emotion that connects for the customers to respond.
    • Emotions, after all, are potent. It matters how you present it. Use your images wisely not just in the sales side, but service wise as well. Considering both factors is a great combination.
  • Use people.
    • The effective faces that can move sales are babies, women, and of course, let’s not forget the attractive people. There are various research that shows that these images work.
    • Just pause for a sec and think of your reaction will be when you see a cute baby. Whether you like it or not, we, humans, will definitely react to a baby’s face emotionally. Use this knowledge, and also know your audience to have a successful application.
    • Pictures of women can, likewise, sell any products to men especially the attractive ones as shown in a research. It’s basically how our minds think.
Seriously, how can someone say NO to a smiling baby?

Seriously, how can someone say NO to a smiling baby?

  • On the other hand, attractiveness could affect the decision of a person.
    • This is called the “Halo Effect.”
    • Research has also shown that this type is seen as more successful, smart, and fascinating.  It, likewise, asks for a certain reaction from the audience that can lead to a higher conversion.
  • What about mascot?
    • It seem like nowadays this has become popular. Many blogs and sites use them for branding. The question is, how does a mascot help you convert? For one, it strengthens your marketing design. It is also easy to remember the product or the service and lastly, it could easily get the intended emotional outcome. That is the reason why many websites uses mascots. Not only is it effective, it is not that expensive, too.
  • Out of the box.
    • Don’t limit your imagination. Scream that you are different, and use images that say so. Use the technology to your advantage. Think of a twist; something that can make people remember. For sure, the conversion rate will be amazing!
  • Validation.
    • People need a third opinion. They want to make sure that they are sure. Thinking carefully to make sure that they are not making a wrong decision. Seeing a happy woman that has smooth and beautiful skin indirectly tells the audience that they should try it, too. This is one sure way to entice people in buying beauty products.

Where to Sell your Photos Online?

polaroid pictures

Thinking of selling your photos?

If you have taken a number of photos of good quality, why not sell them online and earn good money from it? There are a lot of options online. Many companies have means to help photographers in selling their photos. If you are looking for a place to sell your art, look no further.

Here are 9 great sites you can try:

  • Shutter Stock is the leading sites for photographers. Each image cost $0.25-$2.85 but this rate can be higher for excellent images. Images here undergoes a strict scrutiny. Thousands of photos are added every day.
  • iStock Photo Be a member and then apply as a contributor. The royalty rate is 15% for every download. An exclusive contributor gets a royalty of 45%. This company which is based in Calgary, Alberta, Canada offers millions of illustrations, clip art, photos, video and audio tracks. Almost half a million of works are added each month in this site.
  • Fotolia This New York based company, is a micro stock agency. It is a great platform to sell your photos. A photographer is paid based on ranking and image exclusivity. Range of payment is from 20% to 63% for each download. There is just one thing, its subscription plans are a bit complicated.
  • PhotoCrati is a website for photographers and visual artists. You can quickly sell photos with the Photocrati theme’s built-in ecommerce galleries. It integrates easily with Paypal so you do not need to worry about the collecting money.
  • Tour Photos This site is dedicated to tour companies. It features amusement parks, northern lights excursions, cruise ships and many more. It also has photos of activities like diving, paragliding, scuba diving, and rafting. If you are into these things, this is the site for you. You can choose to sell your photos, or make them available for free.
  • Smug Mug gives a photographer a storefront that comes with an e-commerce galleries with just a single click shopping experience. It is a site where you can display your photos, greeting cards, digital downloads, prints, and sell them too. You can decide on the prices and the royalty is 85%.
  • Photo Shelter offers you everything you need. You can choose from the nine website templates available and you will be able to build your own site in minutes. No coding required for this. Just upload your work to the provided online storage. You are given an unlimited file size and supports various file types if you have a Standard or Pro account. The plans starts from $9.00 per month but can go up $49.99 per month.
  • Alamy is the world’s most diverse stock photo collection according to its website. This photography agency was launched in 1999. It offers over 105 million stock images and images are from 60,000 individual photographers. You can sell any of your photos here.
  • Snapped4U features events like festivals, gigs, parties, weddings, and etc. This is a website where selling photos are really simple. Sales of the photos raises money for good causes. Should your photo sells at more than $5, this site will charge a commission of 10%.

Stock Photo Secrets also shared more about the various Photo Sharing Services for Selling Photos. So, you can check them out if you need further information about selling your photos or making them available for download.

The Online World of Photography

art, photo

How to turn a hobby into a business venture?

Photography is not a small time business. In fact, it is fast becoming a lucrative business these days as there will always be people who wants to buy photos online. All you have to do is to take clear and interesting photos. And then, upload either on your site or upload in other websites.

First, ask the question, what photos do people buy? The large number of people who buys photos are those who has either their own websites or they are bloggers. The in-demand photos are:

  • Work situation like office
  • Cities
  • Close-up photos
  • People
  • Travel
  • Things like books, computers, tools, bag, dress, jewelries
  • Animals
  • Nature

It is a good idea to check which image is in-demand in different websites.

Let’s face it, to come up with good photos, you’ve got to use a good camera. A DSLR camera is a good choice. You will also need a tripod to make sure that the camera is steady. You can also check on photography kits in dependable websites. Lastly, do not skip on storing your photos online. If you are a member of Amazon Prime, you can use their free online storage. There is also Carbonite who can do that for you.

To make a larger surface for your photo, use backdrops. There are good vinyl backdrops that can do an amazing job. A reversible type is also available in the market. You can try using a light tent to soften the glare of the sun. You can likewise use your table top for small items.

When your photos get sold, you start earning money. Another way is not to sell your photos. Instead, give a license to buyers who would like to use your photos. This means that you have the copyright of your photos and letting the same photos be sold in as many times possible to different customers. The amount earned may not be as big, but if your photos are sold many times, it could be a handsome amount. This is the reason why stock photography can be lucrative.

You can opt selling your photos as prints too. Just upload your photos to different printing websites where buyers can order your printed photos. You can also choose to sign up at different websites like society6.com, Redbubble.com, Etsy.com, and more. The website then collects payments for you. It is not much, but it is a good start. The advantage here is that, you do not have to do the printing, the shipping, and the asking of your payment.

If you need info on where, be sure to check out Stock Photo Secrets. They collated a list of Photo Sharing Services for Selling Photos. It’s not complicated to make your photos available for sale or making them available for download.

If you want a quick budgeted way, buy a portfolio website that contains ready-to-use templates. The internet is a very good platform. It can open doors of opportunity. With the many websites available and blogs adding to the number, images will always be in-demand. There will always be a room for every photographer. Time to turn your hobby into a business!