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(MORE) Website Blunders to Avoid

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Careful on making these mistakes!

There is nothing more frustrating than finding your way through a convoluted website. Satisfy your customers. Show them that you care for their needs by not driving them away.  Clearly, you would want a smooth transaction online and withdraw from anything annoying. Here are MORE blunders to avoid that may help you in achieving that functional website:

  • Tiny Pagination

Pagination is a type of navigation that provides users access to multiple pages of a certain website. When you search terms on Google, numbers 1 to 10 appear at the bottom of page. A next button is also visible for you to click and to navigate your search results. Same is true on websites that have a lengthy list. In some forum sites, the pagination provided are microscopic and insignificant. Help your users by not wasting their time. These list of pages numbers are necessary!

For example, the products on an online shop are divided into several pages. Pagination helps on making your website load faster because not a lot of items are displayed all at once. Thus, your users are satisfied because they can conveniently browse your website.

  • Complicated Sign Up Forms

Certainly, you have visited Facebook during the 24 hours. I am sure you noticed that if you need to create a profile, you just need to fill in a few text boxes. You only need a name, an email, a password, birthday, and gender. Viola! You can now access the whole of Facebook.

Time to ditch long and boring forms! You are providing a hindrance for people to access your website. Keep the forms short and brief. In some online shops, you can even buy items without registering. There is no need to ask for heaps of information because you might end up saying goodbye to potential clients.

  • Too Many Animations

Do not bombard your main page with moving images. Viewers of your website will not know where to look first. Focus on specific products that you want to display first. Utilize the use of pagination. It is exceptionally hard to direct customers to a particular product and also, numerous shifting images can be truly irritating.

  • Bizarre Font Styles

Reading a lengthy text with unconventional typefaces can be frustrating. (Oh, hello eye strain!) Typography is the central part of designing. Do not make reading a painful task to do. Make your website easy to read and to navigate. If possible, use San Serif typefaces.

  • Not Mobile Responsive

People are always on the go. They probably will not leave their mobile phones behind.  It would be a huge loss if you ignore the effect of mobile users. Choose a website design that is responsive in all platforms, whether your website will be browsed on a desktop computer, a tablet, or a mobile phone.

 

Perfection is hard to attain, but these tips will definitely improve the performance and the conversion rate of your website. When designing your website, always put yourself in the shoes of your viewers. Because if they had good experience on your website, they will patronize it and they will tell their friends about it. You will gain rewards in multitude of ways.

Website Blunders to Avoid

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Avoid these mistakes!

Practical and functional websites make profit. They win the hearts of the customers.  How can you make profit if your website looks awful? Your website should have a clear structure and uncomplicated navigation. The last thing you want to do is to chase away potential customers. Check out this list of mistakes that you should definitely avoid.

  • Broken Links
    In the world of online shopping, broken (or dead) links should be avoided. You will use a potential customer if your website links do not redirect to the desired product. People are always searching for things to buy and the links you provide are important in helping them to get the products they want. You can check for broken links using this free link checker. Avoid the “page not found” error at all cost!
  • Small Font Sizes
    How can you invite people to buy your products when they cannot even read product descriptions clearly? Customers like to search and browse for new items so verify that these texts are readable and the search results are understandable. The longer they are, the harder they are to read.As I have mentioned above, links are important to get to a specific product. Make sure these links are clear and legible. Customers should be able to distinguish the link and the description where it leads to. Same is true with buttons like Shop Now, Add to Cart, etc. Make sure these buttons, links, and search results are large enough for customers to read.
  • Unclear “Contact Us” page
    I can personally relate to this. I am really particular in shopping for books. It should be in this edition, under this publisher, and so on. Rather than rummaging through over a million books, I usually contact the website and have them search for me instead. Some websites do not even have a clear phone number and email address for inquiries. I get the generic website email that probably will not get opened in a few days. I do not mind waiting, but it is not always the case. Usually, customers are impatient. They will find another website that will cater to their needs. Provide contact details that will guarantee a response. Most importantly, do not generate an automated response. It seems very impersonal and it will drive people away.
  • No (or inactive) social media accounts
    This is related to the mistake above. Everyone now has a social media account. Advertise your official accounts together with your contact details. People tend to search for your business and inquire online. Answering questions quickly means good customer service. You give a positive impression that you want to help out customers and you care about them. You create that inviting atmosphere that will surely get loyal customers. Engage with people on Facebook, Twitter, Instagram, and those people will spread good things about your website in return. You can repost or retweet the positive feedback you got and certainly, it will encourage other people to shop at your website.
  • No search boxes
    Most of the time, customers know what they want. Give them an easy access to that product. Whether you have five or a million products, always provide a way to search and to refine the existing search results. Prevent Choice Paralysis. It is always good to provide your customers many options, but when there’s just too much, customers get confused.

Need more? There is another list here!

Four Things You Should Know Before Building a Website

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What makes a good website?

Websites are not only about codes, images, and latest designs. You are building a place for visitors to know more about the products and services you offer. Everything you put into your website should be essential towards a certain goal. Like in any project that you do, it requires extensive planning. You would not want to waste money on something you would never use.

  1. What is the purpose?

Define your goals. What do YOU want? Do you wish to sell online? Perhaps you want to inform people? Or maybe you just want to share your hobby and entertain your readers? Write everything down. Put your thoughts on paper first. You do not have to make a website right away.

  1. What to put?

Every single element you will include in your website should coincide with your identified goals. It is important to know what information will your website’s visitors find relevant. Of course, you would want to show the world your work! Think also of what your audience needs. Do not exhaust them by letting them read long and boring paragraphs. Give them value. So, if you own a business, do not just put the photos of your products. Provide information on how and where to avail these products. Add other significant information like email and contact number. They can just call you if they have questions or if they wish to make reservations. If you have a physical store, provide a detailed map. Content should always be informative!

  1. What photos to use?

Aside from great content, using the right images also help. Gather photos by utilizing free stock photos or you can even use your own photographs. You want those images to make a mark and you would want it to have a lasting impression. You can always buy photos, but purchase only photos when needed. There are already tons of free photos out there. This list of websites may help you.

  1. What design to use?

You are very happy to have created a visually appealing design, but when you previewed it, it causes eye strain. You have allocated days to create that perfect design, but then, I am sure it will be outdated in months. Learn the fundamentals of design and typography. Remember, you do not have to need to fill every corner of your website. Design is more than the visual aspect.

Consistency is key. Do not use all the colors of the rainbow. When in doubt, use white space. Highlight the important details. Make text larger so it will be easy to read. Choose a set of fonts and stick to it. Lastly, the design should be flexible. It should be viewed properly in all browsers, and in all devices. Plan what works for you and what does not. This will help you narrow down your choices rather than changing deigns from time to time.

Making a website should NOT be expensive. This is still the initial phase. You should be well geared before starting that website you have been dreaming of. Having the content, images, design you need will help you get there faster. Chances of everything crashing down are higher if you are not prepared. If you are ready to take that leap and move on to the next level, this guide will surely help you!