Websites are not only about codes, images, and latest designs. You are building a place for visitors to know more about the products and services you offer. Everything you put into your website should be essential towards a certain goal. Like in any project that you do, it requires extensive planning. You would not want to waste money on something you would never use.
- What is the purpose?
Define your goals. What do YOU want? Do you wish to sell online? Perhaps you want to inform people? Or maybe you just want to share your hobby and entertain your readers? Write everything down. Put your thoughts on paper first. You do not have to make a website right away.
- What to put?
Every single element you will include in your website should coincide with your identified goals. It is important to know what information will your website’s visitors find relevant. Of course, you would want to show the world your work! Think also of what your audience needs. Do not exhaust them by letting them read long and boring paragraphs. Give them value. So, if you own a business, do not just put the photos of your products. Provide information on how and where to avail these products. Add other significant information like email and contact number. They can just call you if they have questions or if they wish to make reservations. If you have a physical store, provide a detailed map. Content should always be informative!
- What photos to use?
Aside from great content, using the right images also help. Gather photos by utilizing free stock photos or you can even use your own photographs. You want those images to make a mark and you would want it to have a lasting impression. You can always buy photos, but purchase only photos when needed. There are already tons of free photos out there. This list of websites may help you.
- What design to use?
You are very happy to have created a visually appealing design, but when you previewed it, it causes eye strain. You have allocated days to create that perfect design, but then, I am sure it will be outdated in months. Learn the fundamentals of design and typography. Remember, you do not have to need to fill every corner of your website. Design is more than the visual aspect.
Consistency is key. Do not use all the colors of the rainbow. When in doubt, use white space. Highlight the important details. Make text larger so it will be easy to read. Choose a set of fonts and stick to it. Lastly, the design should be flexible. It should be viewed properly in all browsers, and in all devices. Plan what works for you and what does not. This will help you narrow down your choices rather than changing deigns from time to time.
Making a website should NOT be expensive. This is still the initial phase. You should be well geared before starting that website you have been dreaming of. Having the content, images, design you need will help you get there faster. Chances of everything crashing down are higher if you are not prepared. If you are ready to take that leap and move on to the next level, this guide will surely help you!