A strong Google My Business listing is a crucial part of your local SEO strategy. Without one, you’ll really struggle to be found in Google’s Map pack. Your organic rankings may also take a hit, too. What position and how often you show up in Google’s Map results depends on several things, including relevance to […]
There has never been a more important time to have a fast site. Thanks to the huge rise in mobile browsers, having a speedy website is no longer an option, it’s absolutely crucial to your success. It’s so important that Google is even starting to use page speed as a ranking factor. The result is […]
Pay per click marketing (or PPC for short) is a method of advertising on search engines. Rather than try to rank organically in Google’s search results, you pay for the ads that appear at the top of the results. What’s different about PPC compared to other online advertising methods is that you only pay when […]
SEO can be expensive. Big companies invest tens of thousands of dollars into their SEO efforts every month. But effective SEO doesn’t have to break the bank. It’s more than possible to find a high-quality SEO service provider who won’t charge you a fortune. But it’s not easy. If you’re looking to have SEO work […]
Local SEO has become much more complicated and much more competitive than it once was. There are now almost as many local SEO ranking factors as there are organic ranking factors. Spamming a load of citations isn’t enough to rank at the top of local results anymore. That’s why this guide is going to set […]
If you’ve looked into doing your own SEO for your business, you’ll have probably come across keyword research. And you’ll probably know that is is an essential first step if you want your site to rank well in Google and other search engines. If you’ve learned about keyword research then you’ll probably have come across […]
Long tail keywords are a great way to ensure that your website gets some traffic from Google. These are very specific phrases, usually containing several words, that get less traffic than broader search terms. But because they are more specific, it is often easier to rank for them and conversion rates are higher. Here’s how […]
Google’s ranking algorithm has become significantly more advanced than what it was a decade or so ago. Then, ranking was a matter of over-optimizing your content for a single word or very specific phrase. But today, Google is much, much smarter. Google can now understand different word variations. It knows that run, running, and […]
Cornerstone articles are the most important, topical and relevant pieces on your site. These are the pieces that you really want to rank high in Google and the ones that will bring in the most traffic if you do. Unfortunately, they are almost always focused on the most competitive keywords. So how the heck do […]
Headings are an important part of any piece of content. They don’t just help readers to navigate your text, they also allow Google to better understand what your content is about. Using headings sounds easy, but they can be tricky. Here’s what business owners need to know to make sure you’re using them correctly. […]
