What to Include in Your Email List

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Have you noticed that every website you visit with wants your email address? Have you ever wondered why they hope you would give an email that you would actually use? Undeniably, email marketing is one of the persuasive tools in terms of ecommerce. According to eMarketer.com’s survey, more than 80% of U.S. websites agreed that email marketing was an essential mechanism in gaining and retaining customers.

In this post, you will know kow to effectively use your email list to acquire more customers.

  • Include “How To” Guides for Your Customers

    *Use this opportunity to build anticipation for their orders and increase their likelihood of availing more products from your website.

    *Provide a guide to help them with complicated purchases. You may include a blog post about the proper care for their purchased item or you redirect them to your website so they can watch video tutorial regarding the step by step guide on how to assemble it properly.

    *This may seem unimportant to some, but this is specifically helpful in expensive purchases. A simple email can make customers feel at ease and you will able to help them eliminate any doubts customer service issues.

  • Abandoned cart emails

    *A practical approach to to reconnect with customers and remind them of their visit to your website.

    *These emails should really remind them that they were interested on this item and that this is something they want in their life. If the customers feel the need of the product,  they will surely go back and restore their abandoned carts.

    *They just need a nudge.  Inform them that they forgot something on their cart and they are a step away from completing their transaction.

  • Special offers

    *Send your loyal email subscribers a little token of thanks. For example, you can thank them for being one of your loyal customers and include a discount code on the email. To use this code, they need to input the specific code on checkout.

    *Give them ideas on how to use the discount code, you may want to add a list of your bestselling products.

  • Reconnect with customers

    *Say hello to your former customers. If they have not bought anything in a while, try reaching out. Send a “we missed you” email and include details such as new products  and new features of your website that they may have missed.

    *Like your loyal customers, you can also offer a limited time offer to entice them to visit your website and buy something. Make it worth their time by offering a 30% off on selected items.

    *This is your chance to tap your audience potential. Think of creative ways to visit your new website and they might like something on your store. If you won’t offer discount coupons, offer a store credit instead and they might just put the store credit into good use.

It will take your customers something special to notice your reminders. You strategize on creating captivating subject lines. Email marketing proves to be one of the productive ways to connect with old and new customers. To stand out from the rest, you need to add a personal touch and create more offers that customers actually want.

Three Uncertainties of Affiliate Marketing and How to AvertThem

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What is affiliate marketing? Who are the affiliates? Do  you plan to add an affiliate program on your website? This article will focus on the 3 main reasons why investing on an affiliate marketing is not necessarily profitable for your website. If an online business is unaware of its many layers, the affiliate system may risk damaging the brand.

Your affiliates is considered your brand’s marketing partner. They can either be bloggers, reviewers, YouTubers, influencers, celebrities, or even an average person. As affiliates, they are tasked to promote your products and services. If they are popular online, these people can drive in sales your website. However, there are affiliates who do not.

Be careful of these kinds of affiliates:

  • Underperforming Affiliates.

    An affiliate is bringing in a new customer to your website. However, there are affiliates that are benefitting from the efforts of other affiliates. These certain affiliates capture customers who about to buy a product from your website. When the customer completes there purchase, these affiliates get the incentive. They did not do much but they get the reward. Meanwhile, the other affiliate legitimately endorses and markets your products to people via their blog, social media accounts, review channels, and more.
    Thus, you get to pay these underperforming affiliates huge commissions than the ones actually doing their jobs. To prevent these kinds of no-work affiliates, you must evaluate thoroughly the results of your affiliate marketing. Examine each affiliate’s technique in promoting your products. Constantly study the methods so the system doesn’t reward this behavior. This reason alone makes you want just scrap any plans of affiliate marketing because it does require you a lot of time to dig and study how each recruit found your website.

  • Dishonest Affiliates.

    These unethical affiliates should not be confused with the kind of affiliates listed above. These bad apples are worse than the underperforming affiliates. They know what they are doing is illegal yet they still continue to engage in deceptive activities just to collect monetary incentives.
    Dr. Mehmet Oz shared his personal experience in a Huffington Post article. He stated that some online marketers used his name and credentials to promote products. It got to a point that his own brand was at risk. He did not endorse these products that unethical affiliates claim. To stop the issue, Dr. Mehmet Oz used his own TV show and inform the public that they are being deceived by these shady marketers. He even hired investigators to find out who these online marketers are.Sadly, some companies know about this unethical marketing strategies, but they just refuse to face the issue head because it generates revenue. There are companies that are totally clueless of their affiliates shady methods. Either way, these affiliates will definitely put the company in a bad light. You wouldn’t want to work with people like that in your own business. To avoid these illegal affiliates, you would have to screen each of your affiliates carefully, train them on how to represent your brand, and constantly monitor their marketing activities once they part of your company.

  • Disorderly incentives.

    Even though affiliate marketing has evolved, misaligned incentives still exist today. Fortunately, there are companies who are carefully their partners. They cut ties with affiliates who are not representing the brand with integrity and who accept kickbacks. This action will definitely help the affiliate program reach a better place.

At the end of the day, it is still up to you if you wish to invest in affiliate marketing. This type of marketing method does not provide equal opportunities and it can easily get derailed if not managed correctly. Websites nowadays opt to choose email marketing instead.

The Don’ts of Web Design

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When an average person thinks of websites, they equate it sales immediately. They think a flashy logo or a huge banner will do the trick. A good web designer will tell you that will not bring in sales. There are website elements you need to need to be aware of.

To be able to effectively attract customers, you should not include these features in your website:

  • Do NOT place boxes everywhere.

    Imagine a website with a home screen that filled with boxes of different sizes. In those boxes are different images. Surely, that’s one disorganized page and it will give its readers a headache. There should be a certain structure to follow. Perhaps, you can group similar items in one page. Do not overcrowded a page and give the images some space to breathe.

  • Do NOT put too many irrelevant ads.

    Yes, you need some money to run a website, but if your website contains 70% ads and 30% content, you are heading the wrong direction. Making advertisements a priority is a terrible idea. No one would want to visit a website that has more ads than content. What makes people come back to a website is CONTENT. Your website visitors will be pleased if you teach them, provide guides, and upload tutorials.

  • Do NOT use 7+ colors.

    You are making a website, not a rainbow. Please do not overwhelm your website visitors by showing them a variety of colors. Your preferred of colors should not clash. Find the right color palette that fits your website. If you are not great at choosing colors, consult a web designer. You should only use 5 colors at most.

  • Do NOT write blog posts that are 1,000+ words long.

    No one wants to subscribe to a blog that contains lengthy posts. It would be boring to read an 2000-word article that has no paragraph breaks. Posts should be at least 500 words and if you go beyond, please make sure to group your ideas by using bullets. Break your content by writing shorter paragraphs. If it something really long, then, do a series of posts! That way you will also give your readers a reason to come back to your website.

  • Do NOT just post about random things.

    Speaking of blog, do not just talk about what you ate or that you just woke up. Every post should have a purpose. If you have a personal blog, talk about a book you just read, a movie that you recently watched, a road trip, a career change, or a future project. If you are just going fill your posts with LOLs and emojis, post on social media.

  • Do not fill a page with keywords.

    Google will know and you will be penalized for stuffing keywords into a page. What you write should make sense. Just go with the flow and do not try to fill one page with 40+ keywords. Only add them as you see fit.

  • Do NOT make your website visitors find something.

    If your navigation is not clear, then, you are building a website the wrong way. There should be a structure and important elements like a search bar, contact details, and sign up button should be visible. This is not a game of hide and seek. Your website visitors should not be looking around for the phone numbers. Imagine if you need to go through 15 different pages just to buy an item. Online shopping should make life easier!

  • Do NOT make your website visitors wait.

    People don’t have the patience to wait for your website to load. 10 seconds is the limit for website visitors to wait for content to load according to NNGroup research. After that, they will become frustrated and leave your website.

How to Effectively Use Twitter to Promote Your Website

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If most of your audience aren’t on Facebook and Instagram and you get more inquiries on Twitter, focus on getting more content out through Twitter. It’s quite different from Facebook since Twitter is considered a microblogging site. Posts are limited to 280 characters only.

Here are ways to effectively use Twitter to your advantage:

  • Use Hashtags.

  • Twitter is one first social media platform to apply the use of hashtags. Now, it seems like every social media website followed the suit even the famous Facebook! Users can look up a particular hashtag and engage with the accounts and tweets related to it. The top hashtags of the day are reflected on the home screen. You can click on the hashtags and chat with other users!

  • Tweet, tweet, and tweet.

    A tweet’s lifespan is only around 18 minutes long. If a message does not get retweeted or shared, try again. Reword each message and tweet again the content. Create tweets of the same content at least 3 times and schedule them at 3 different times also.

  • Use Twitter’s Advertise feature.

    Another way to promote is to explore the advertising function. Basing from Twitter’s business page, you have an option to promote a trend, an account, or a tweet. If you choose trend, you will be promoting a hashtag. If you are promoting an account, make sure your account details are provided. Don’t forget to add a link to your website! Promoted Trends, Promoted Accounts and Promoted Tweets. No matter which you choose, Twitter includes a Promoted icon so users know the difference.

  • Reach out to Influencers.

    On your journey, I’m sure you have people who you look up to and brands you trust. If you mention them in a blog post, share it on Twitter and mention them. It might a hit or miss, but it won’t hurt if you try. Some may choose to share your post to their followers. Thus, your post will reach new audiences!

  • Use the Right Keywords.

    Like hashtags, the use of keywords is also important. If there’s a Twitter ad campaign, they usually target accounts that uses certain keywords on their latest tweets or search queries.

  • Join Twitter Chats.

    Twitter is a microblogging website and you might wonder, “How do people chat with limited characters?” The chats are more of like an online gathering. All the participants use the same hashtag during the entire duration of the chat. Questions and answers should include the hashtag so people can easily scan through previous responses. Twitter chats are great if you want to share ideas, connect with your followers, and discuss among the group certain topics.

  • Tweets Should Be 120-130 Characters Long.

    Twitter now supports up to 280 characters, but it does not mean you have to compose message that long. Tweets that have a higher click-throughs are the shorter tweets. So, keep ’em around 120 characters.

  • Mention People.

    Interact with people especially those who reply to your posts. A simply thank you would be appreciated by them. If they ask a question, answer them. It’s a great way to ask/answer without having to compose an email. Most companies provide customer support on Twitter and they are just one tweet away. Users get immediate response about their concerns.

  • Tweet when Your Followers are Online.

    Make sure your audiences are awake to see your tweets. You will have more followers that will retweet your posts.

  • Schedule Your Posts.

    This is related to the tip above. If you realize that most of your followers are online late at night, you don’t have to stay up all night to share your content. You can schedule tweets ahead of time using Tweetdeck. Schedule the same content at 3 different times and dates.

  • Add a “Click to Tweet” Button.

    Once you know that most of your website visitors are from Twitter or are using Twitter, make it easier for them to share your blog posts by adding a Twitter button. They will just have to click the button and then, they will be redirected to Twitter to send their tweet.

  • Share Your Reaction.

    Twitter is not a place for automated messages. People there add a personal touch. You should also share your personal reactions to popular posts. You could also appreciation posts from time to time. Give a shout out to your loyal followers!

How to Effectively Use Facebook and Instagram to Promote Your Website

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apple, applications, appsA good website also needs an equally good marketing strategy to promote the business, to increase audience reach, and to enhance visibility. Since Facebook bought Instagram, I thought of compiling a list of strategies to promote your website on both social media platforms.

FACEBOOK

  • Post Inspiring Quotes. People did not join Facebook to know drama and gossips. They want to connect and read something that will motivate them. You make can your banner that includes famous quotes and add a motivational caption along with a link to your website.
  • Use GIFS. One way to increase traffic is to use images. The best part is: Facebook now supports GIF. Why stick with just pictures when you can now attach animated pictures? You can use relatable GIFS to reach the millennial crowd.
  • Post on Facebook Groups. While there is an option to make a group private, most groups on Facebook are open to the public. You are free to post and promote anything you want.
  • Make Polls. With Facebook Business Manager, you can create your own poll. You can ask your followers to choose a color of your next product, or you can ask to choose their favorite from your new collection.
  • Boost Your Blog Post. Once you posted a new blog post, share it on Facebook and give it a BOOST after an hour or so. This is a paid service and the fee depends on the duration of the boost, but it sure will guarantee that your post will show up on your audiences’ timelines. Since this a paid service, utilize it wisely by boosting your best products or a sitewide sale.
  • Facebook’s Lookalike Audiences. This is ideal for bigger businesses. Lookalike Audiences is Facebook’s way to reach people who are most likely interested in your products and services. Facebook will be using your best existing customers to profile your Lookalike Audience. You can select a source and Facebook will indentify the common qualities these people. The selected source audience should be at least 100 people from one country, but the recommended about is between 1,000 to 50,000 people.

 

INSTAGRAM

  • Post on Instagram Stories. These stories are viewable for the next 24 hours only. After the time period, the story gets deleted and you can freely add another story of the day. Instagram Stories is great for previews and sneak peeks. If you have an upcoming event or sale, you can tease your followers with the items up for sale.
  • Use Instagram Bio. Instagram focuses on pictures, but that doesn’t mean you cannot include texts in your bio. Usually, people just add their choice of emojis as bio, but you can post links too! It is recommended include a catchy one line bio, a link to your latest promotion, and you can even add an emoji to attract younger audiences.

 

These applies to both Facebook & Instagram:

  • Use Videos. There’s a live feature for both Facebook and Instagram. From time to time, use this feature to interact with your followers. Ask them what they like about your website, what their favorite products are, what they like to see more on the website. They can even ask you a question! Videos make Q&As more personal and not to mention very fun. Your followers see the face behind the website. People can identify with you and they will feel at ease buying from you.
  • Post more than once. You would probably wondering why and think that it would annoy people off your feed. Nope, it won’t. Share your content twice or even thrice. Post them at different times across different platforms to introduce your material to new audiences.

 

How To Build A Captivating Portfolio

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There are hundreds even thousands of applicants who want the job you want. You need to stand out and the only way to do that is to have a captivating portfolio. Remember that it is not just a collection of your web design work. It is also a chance to showcase who you are and where you want to go next. It can also establish a distinct brand for yourself as a web designer.

Reach a bigger audience and do not settle for just physical portfolio. A link of your own website will always be a suitable way of presenting yourself.

Here are some tips in making a captivating portfolio:

 

DO A TEASER. It only takes 50 milliseconds for browsers to evaluate your website. Mostly impressions are design-related so you have to start a design with a good introduction page. Include self-description and the type of job you can do. Use the first person and add a photo to add personality in your website.

 

CLEAR NAVIGATION. No one enjoys a complicated navigation. Here are some basic principles:

  • It must be simple.
  • It should be clean and obvious.
  • Navigation should be the same on every page. Do not change the position of the menu or hide some pages.
  • There should be details about you and your projects
  • The contact page should be visible.

 

TELL YOUR STORY. Know that most employers are not hiring a list of awesome projects, they are also looking for a great person to work with.

The best place for your portfolio is the “About Me” page. Here are some tips:

  • Present level of expertise.
  • Show your achievements.
  • State where you’re from.
  • Include personal trivia.

 

GIVE A DETAILED DESCRIPTION OF YOUR WORK. It is your work that is the important content in your portfolio. You just have to give your visitors an awesome story about your work by providing the right context with each work.

 

Bring about a promising preview. First, do the preview section and describe basic information of each projects.

Feature the process. When describing your projects, do it in a case study format for probable clients to know how you created each projects. Consider these format:

  • State the reason, the goal, and how you addressed the problem.
  • It should show how you think.
  • The benefits to your client and what you’ve learned.

Create your case studies for skim reading

Visitors will stay at your site for at least 10 to 15 seconds. It is important that you present clearly and cut it in half.

  • Cut your copy in small chunks. Add headings and sub-headings.
  • The comfortable length per line is 45 to 75 characters.

Describe obstacles

In the end, you are being hired because of your capability to systematically think of the best solutions for your client’s problems.

Walk people through the process:

  • State the business problem that you were able to solve.
  • Relate the how and why your approach worked for your clients.
  • Describe the influence of your work.

 

STRUCTURE YOUR PROJECTS

To tell your story you should start with your audience. Know what they are looking for, and show them that your skills fit their needs. Here are a few suggestions:

  • List your best works first or most recent but the first one typically, gets more views.
  • It must demonstrate your future direction.
  • Choose 3 to 5 projects and describe the process from start to finish.

 

GET OVER NDAs

Non-disclosure agreement (NDAs) is such a threat to an awesome portfolio. Many companies treat your work and process as their ownership.

Here are ways to take care of NDA problem:

  • Ask for permissions and remove the sensitive details.
  • Anonymized your work by taking out specific information, censoring in a tactful way.


TESTIMONIALS

A great way to create trust in any site and good for portfolios are testimonies.

Here are some tips:

  • Ask for testimonial when you finished something that the client likes. Make this a habit.
  • Ask open-ended question like “what are 3 other benefits in working together?”
  • Do not use jargon.
  • Talk about what they like when working with you person-to-person.

 

NEVER LIE

Never take credit for the project when in fact you had a complete team. As the saying goes, “Honesty is the best policy.”

 

CONTACT PAGE

This is one of the most vital elements in your website portfolio. Use a contact form. There are forms available online. This will allow you to customize fields so you can ask all the information up front.

 

POLISH YOUR PORTFOLIO WITH ANALYTICS

Use tracking analytics on your site like Google Analytics for you to know who went to your website, how long they lingered, and what projects they looked at. It can also create a profile of your visitors. This will help you make changes from good to captivating!

Different Ways to Promote Your Website

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Once you are done designing a website, it does not end there! You need to find ways to effectively market your website. With the limited budget you have, how will you be able to choose the right marketing strategy for your website? For your website to be famous, it is important for you to broadcast the products and services that you offer. This post will include content ideas on how to utilize your website better and other sites that can help boost traffic.

I’ll be sharing ways to promote your website aside from using popular sites like Facebook, Twitter, and Instagram.

  • Add That Social Media Sharing Button on your Website

    This is obvious, but still, some websites do not apply this. Make it easier than website visitors to spread your content around different social media sites. There are free sharing tools that you add to your website like AddThis and ShareThis.

  • Go to Social Bookmarking Websites.

    The top three social bookmarking websites now are Digg, Reddit, and StumbleUpon. These websites great sources of information. Users of these sites will vote on stories that they feel that are deserving of attention. Posting here will help increase traffic on your website.

  • Post a Tip of the Day

    If you can post daily, a tip of the day blog post is recommended. You will be providing quality content by sharing the things you know.

  •  Post a Video Tip of the Week

    If time doesn’t permit, you can opt to post a video tip of the week instead. Create helpful instructional videos that would make people’s lives more productive. Just keep short so people can easily take in the information.

  • Administer Contests

    Let your website visitors do the marketing for you. Do user-generated content contest. Let people design your product or perhaps, let them submit an artwork to be featured in your website.

  • Use the Thank You Pages

    Once they entered a contest on your website, say thank you for entering and add other elements to the web page. You can link your popular posts and offer a discount code. A 50% off on their first purchase on your website is pretty hard to resist.

  • Do Giveaways

    People are always on different social media sites nowadays. Gain more engagements by doing giveaways. People like and share your giveaway post and that will create a domino effect. Soon, you’ll gain more exposure for your website.

  • Reach out to Content Communities

    People get the latest news about their hobbies and interest different content communities like BizSugar, Blog Engage, and Triberr. You can meet people with the same interests and that would really help in increasing your website’s traffic.

  • Post on Unusual Places

    Well, you can also experiment and post your content on the most unlikely places. I’m sure it will create a lot of noise! A travel website once gave a trip for two to users of a social search app. What were the odds? You were just looking for a someone to chat with and you ended up getting travel tickets.

  • Connect with Brands that You Mention

    If you write about your favorite things, of course, you will be recommending products and websites. Once you promote your post, reach out to them by tagging them on your social media posts. People love it when someone promotes them. They will appreciate it for sure and will spread the word about your post!

Reasons Why User’s Abandon Their Shopping Cart

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Both mobile and desktop users abandon during the payment stage. Shoppers add items to their carts, but will not finish check out. According to a Business Insider article, 37.4% abandon when they need to login, around 35% abandons the cart once they see the delivery cost, 20% leave when they have to input their shipping address and their billing, and nearly 50% of carts are left during payment stage.

Let’s break down the top reasons why shoppers abandon their carts. In this post, we will also discuss possible solutions.

  • An account is required.

  • As you what you have read earlier, 37.4% leave their cart when they are asked to log in to their account or sign up if they still don’t have an account.
    They went to your website to buy and not to create an account.

    • Solution #1: Let your shoppers buy first and checkout as guests. After they are done, they will be happy and satisfied with your service. Thus, they will be more than willing to create an account. At the end of their order, offer to make an account.
    • Solution #2: Provide a good reason to create an account. Let them know the benefits of creating an account. Indicate that an account provides a detailed tracking of their order, enables them to avail discounts and perks, and access to exclusive offers.

  • Complicated checkout procedure.

  • Websites need information about their clients so they could improve their services. Yes, that correct! But more fields on checkout will most likely scare away customers.
    • Solution 1: Know the information that will help to increase sales and only ask those from customers. If a customer checkouts using credit card, you just need the card number, valid until date, and the CCV.
    • Solution 2: Accept other payment methods like PayPal. For credit cards, you need the billing address, card information, and a bunch of of other numbers. Seems complicated, right? With services like Paypal, people can shop and checkout faster with just an email address and password.

  • Astonishing delivery costs.

  • A product may appear cheaper and then when shoppers see the shipping costs, they will have second thoughts on buying the item.
    • Solution 1: Offer ‘free’ delivery. One website that offers free delivery worldwide is bookdepository.com. Their prices might be slightly higher compared to other retailers. For shoppers outside the US, they find this convenient.
    • Solution 2: Estimate the cost. You might say what if they live in an obscure place? Obviously, this won’t be the final delivery cost. But that does not mean you can’t provide a guide. Perhaps, you can indicated the item price and then, display the minimum delivery cost next to it.
    • Solution 3: Add a delivery calculator. Shoppers can enter their zip code and in turn, they will know an accurate price quote. This is also a sales opportunity for you since you will be able to know their zip code. You can create a more content for people in specific places .

Don’t require an account or have lengthy forms because these will just increases cart abandonment. Most customers do not have time to manually enter all of their information so websites need to come up with new ideas to avoid losing sales. Amazon’s 1-Click is good example to combat rising cart abandonment rates. Shoppers are allowed to make a purchase an item with a single click.

6 Things You Probably Didn’t Know About Web Design

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If you are someone who aims to be a successful web designer, knowing just the surface of web design is not enough. As a web designer, you must dig deeper and learn the ins and outs of web design. You must be able to understand what happens behind the scenes to have an edge over your competitors.

Below are some web design facts that will help you and your website:

  • Different web browsers will render websites differently.

    • Websites are rendered in different ways by various browsers. This is due to the factors such as parsing and rendering. It is how browsers translate code and display it on a particular device.
    • Let’s say for example, a website will look different when viewed on Google Chrome from your personal computer compared when it is opened on iPhone’s Safari. Some browsers will load the code in a specific manner but there were times that browsers wouldn’t be able to recognize a certain code at all.

  • Say no to templates.

    • One good reason to avoid templates: it restricts what you can do to your website. While using pre-packaged templates seems an easy way out for many people who have no or little knowledge about coding, using and relying on these packages too much will make you less credible.
    • These templates have unnecessary design elements and some bloated coding that would affect website performance. Also, there is not much else that you can do or modifications with these templates as it would look like a patched work.

  • Codes play a major role more than you think.

    • You may have the most well-designed website out there. It wouldn’t matter if you don’t even have audience that browses and uses the website regularly.
    • Web designers should make sure that the website is coded in a way that will definitely help people to find your website when they type certain keywords in a search engine. Everything from the domain name to meta tags, headers, etc.

  • Your design dictates viewers where to focus on your website.

    • While it is fun to put designs or texts on your website, but if a user cannot identify the important areas of your website easily, they will likely leave your page and just jump to another website that offers easier navigation.

  • Images and videos can affect your website.

    • Multimedia can be a powerful factor in your website, but it could have a drastically affect your website’s performance. Images or videos that are too large will take such a long time to load. Thus, it should be avoided by web designers to not risk viewers to grow impatient and send them away.
    • Utilization of optimized images and videos for your website is a must.  Web designers also should avoid outdated formats which aren’t supported by today’s mobile device platforms.

  • A 2-year-old website is obselete.

    • Lastly, you have to update your website. Keep up with fast-paced technology. Since the web browsers are constantly changing, the way to develop and design websites should change too!
    • Web designers should know the latest coding standards, learn about search engine algorithms, and browser compatibility . An outdated website may not properly display the different elements of your website. Worse, your website will not show up in search engine results.

 

6 Web Design Tips to Take Your Website to the Next Level

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Young woman thinking with pen while working / studying at her desk

Having a successful and continuously growing website is no easy task. You may want to consider things that might affect or hinder the growth of your website as well as how will your website stand out and shine bright like a diamond among the others in the same line. Having a clear idea on how you would want to appear or paint your brand on your target and engage them to keep returning to your web page is important to grow your brand.

Follow these tips to make your website flourish and gain more following:

  • Have a Clear Content for Your Website

    Knowing your main mission will help you set tone for your website. It is important to know what will be the content you are creating for you to keep tabs if your website is growing or if your website needs improvement.
    Studying your competition is also a good way to have new content ideas and improve what you are putting out. By continuously innovating and putting out more and new ideas, you build a stronger relationship with your audience.

  • Know Your Audience

    Having the ability to see how long people stay on your website, where they are coming from or what kind of audience you have allow you to create a better website and make the content of your website more suitable for desired your audience.

  • Have the Pages of Your Website Load Quickly

    Your pages need to load as fast as it could. You cannot make your visitors wait that long for your pages to load. When that happens, there is a big possibility that your website visitors will most likely just abandon your page and just go to another similar website.

  • Be Blunt

    Short yet clear headlines are essential. Nothing too fancy and long paragraphs should be avoided.
    Keep in mind that nothing will drive away your new visitors from your website than being bombarded with texts or words.
    All the information or texts on your wall should concise and direct to the point. Pithy and direct communication will help you attract more audience to your website. You can organize your pages using:

    • bullets or numbers
    • a lot of white space
    • short paragraphs
    • sections with subheadings
    • use images instead of text

  • Define the Path

    Upon arrival of a visitor to your website, what do you want them to do? Where do you want them to go? Having a clear path allows you to prevent your audience getting lost in the process.

  • Link to Social Media

    Social media is the perfect way and probably the fastest way to connect with your audience. It also a good way to strengthen and maintain your relationship toward them. Sign up to the top social media websites like Facebook, Instagram, Twitter, and Snapchat to reach new and younger audiences.

The most important thing you can do to grow and paint your website in a good light is to learn about your audience. Continuous discovering of ways to connect with potential audience will keep your website fresh, relevant and more useful. Use these tips to expand your website!

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