Valuable Habits Every Web Design Company Should Follow

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As a web designer…

the very first thing you do is consult your clients. First, you have to consider their vision, what they want, what they imagined their sites would be before you discuss with them your suggestions and concerns.

After such, you need to plan things out properly; Coincide their vision to the changing demands of the society as well. To create a productive site to or to increase productivity of your customers’ sites, you need to work on your resources, time, finances, and creativity.

To be more specific, here is how you can boost a design agency’s productivity:

  • USE CRM!

  • CRM stands for CUSTOMER RELATIONSHIP MANAGEMENT.

    The most important thing to always consider is your customers’ level of satisfaction. How you treat your customers and how you deliver what is asked of you, affects your sales. They are basically your sales which are why it is imperative to create a system that will manage everything that is related to your customers. Why is it necessary for a more productive design agency? It organizes your customer’s information, contact etc. It does not only help you with satisfying your customers but it also make makes your transactions smoother.

  • BE INFORMED.

    Before you get all excited in jumping in to your design work, let us say for example, when asked to design a promotional campaign for a particular product launch, you will first need to assess your client. Know the battlefield first before you attack. That way, you will know how to approach the situation. You will figure out the proper strategies, designs, tactics best suited for your clients.

  • BE ORGANIZED.

    With this, you can be able to manage properly the entire flow of your business. Manage the individual departments of your agency, from the first department which is sales to the actual operations, which is creating the designs.  You can choose among 3 project management tools namely the TEAMWEEK, TRELLO and WRIKE.

    •  TEAMWEEK

      An amazing management tool that works well like a relay. It can be used across different departments and gives you access to the whole history of your project, tracking its progress from day 1.

    • TRELLO

      This is best for teams, especially those working in different locations.

    • WRIKE

      This helps you to easily create project workflows between the members of the department. This is highly suggested.

  • DELEGATE EFFECTIVELY.

    This means proper segregation of duties. Individuals compose a team. A team will work its duty as a department if each and every one on the team knows what to do. Only then will the team work well and be cohesive with other team departments as well.

  • KNOW YOUR PRIORITIES.

    Learn how to discern the urgent task to those that can be pushed back. This can also be related to a value chain. As a design agency, you have a lot of things on your back and in order to perform your duties effectively and efficiently, you need to know the things that add value to your outcome and the things that are not necessary.

Why You Need a Website and NOT an App

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While I, myself, am a big fan of the convenience applications offer me, apps are not always the best way to go. Do not get me wrong, apps are gifts sent from heaven above and they make our life so much easier. I cannot even begin to tell you how many apps I have installed in my phone right now because it would take us quite some time. They are quick, they are easy, they are convenient and so much more.

So basically an app is supposed to serve a particular purpose. If it fails to do so, it is not considered useful. The logic is that, an app needs to satisfy something that a regular website cannot. If an app is just an exact clone of the website itself then it is just redundant and pointless, right?

There are only two reasons you need an app:

1.) The company building the app has considerable brand recognition.

Take big companies as your example, they have apps that allow you to gain rewards and such to pay back for your loyalty to their company and of course for marketing advantages. They develop apps that relate their products, making customers patronize their products more. This does not mean that when you want to purchase their product you need to install an app first, this means if you want to avail extra services and benefits that relate to their products, you need to install a specific app that they developed for that particular purpose.

2.) The company’s product/service is the app.

Here’s where the app is vital to the business and that is the app itself is the business. One great example for this is the much beloved SNAPCHAT app. I cannot even begin to tell you how many users have this app installed on their phone. This is because snapchat is the business itself. It cannot function through a mere website, it needs access to almost everything on your phone, which is why you need an app to access its wonders.

If none of the two applies then why bother investing in an app when you can just strengthen your website responsiveness game and you are good to go.

The reality in the app business is people rarely ever download an app. People download apps that have gained an enormous reputation for themselves like Facebook, Instagram, etc. If your business or content is not as big as their brands then you might want to rethink the app thing.

If in case people ever decide to download your app, you must bear in your mind that the average retention rate for downloaded apps is roughly 3.2% so you do the math.

Basically, if they ever decide to download your app, there is no guarantee that they will continue to use it. Let us not get ahead of ourselves and think that apps are the best thing to jump at because that is not always the case. Sometimes, you just have to improve you website, because people normally search in search engines for service providers, they don’t go searching for “best restaurants near my area” in the app store, right? So, if it is not imperative to your business, then just continue developing your website and make the most of what you already have.

Making a Millennial Friendly Website

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Let us face it. The era that we are now in is basically the era for tech savvy and internet dependent kids that we collectively call the MILLENNIALS. And that’s totally okay! Our world is evolving fast. Developments and discoveries happen almost every single day and that is because we people want to make everything more convenient for us. Our younger generations are the perfect example of how advanced our world has become.

My point? Millennials are basically the biggest market that every business venture wants to target. You may think that these are just a bunch of kids, how hard could it be to attract their attention right? WRONG. The demands of the modern world have completely become more complex and sophisticated and this is what every single business should meet, and that includes designing a website that millennials would fancy.

Here is how you can attract millennials:

  1. PAY ATTENTION TO MOBILE

    We all know how kids are these days. They can totally forget everything else but their phones. You can run a survey and I will bet on my life that there is not a single teenager who is not addicted to their mobile gadgets. They carry their phones almost everywhere and I mean EVERYWHERE. This is why it is imperative to design a website that is also perfect for mobile use. Design your site in a way that they will not get irritated and bored if they visit such on their mobile phones.

  2. MILLENNIALS FOR A CAUSE

    Our millennials are not only tech savvy but they are also people who love standing firm to something. They have their own vision and principles and you would be surprised that these kids are very much into charitable activities. This is why you need to use that to your advantage and incorporate philanthropic cause to your website to encourage them to support you. You are not only boosting your site but this is also a really strategic way to help those who are in need.

  3. USE WARM AND ENTICING UNDERTONES

    This is the fun part. We are talking about younger generations here. We are talking about how to make them follow our website. Here is the thing. Cut the boring crap and make your design a little more aesthetically pleasing especially for your biggest target market. Use designs that are inviting and familiar to their age and publish contents that are related to them and their time.

  4. THE SIMPLER, THE BETTER.

    While it is fun to jazz things up with extra features and what nots, the very best approach to apply is being direct and straight to the point. People lead a busy life. They don’t have luxury of time to figure out a maze. Cut to the chase.

It is very important to catch the attention of the younger generation because they are basically your largest market. They maybe young and they may still have a lot of things to experience in their lives but no one knows the online world better than they do. Indeed, they are the hope of our future, well, in this case, the hope of our websites.

Increase Website Sales Using These Infallible Principles

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No matter how great your website is…

The reality is majority of the people who visit your website will not buy on their first go. As a matter of fact, they might not even come back to pay you another visit. Don’t take it personally; this is just how online businesses roll.  It does not really take a PHD to increase your ecommerce sales. In fact, boosting your online sales can be a piece of cake.

Here’s how:

  1. ADJUST YOUR COLOR SCHEME TO YOUR MARKET

    If you think color is just for added jazz, you are definitely incorrect. It does not only make everything look bright and pretty because the right choice and usage of color schemes can help you boost your sales on a higher level. According to a study that studied 100 brands along with 450 non-color blind participants, it has been concluded that color increases appeal and likeability toward a product. Another study also showed that color played an crucial role in marketing and decision-making. It was found out that people decide within 2 minutes of interacting with people or products, and that up to 90 percent of their decision is based on colors.

  2. GIVE THEM A BARGAIN

    The seller will list all the details pertaining to that particular product especially the price. Now, the tricky part is there are usually two or three prices listed for one item. It is usually its list price and actual price. The other is cheaper and the other is more expensive. This will create the impression on your customers that they are making a great deal on a particular purchase. This is not, by any means, a form of deceit but it is an effective strategy that will make them think that you are giving them a bargain.

  3. MAKE CUSTOMERS FEEL SECURED

    Your products can look like the most amazing thing that anyone has ever seen but there is a pretty big chance that people will still not bother to buy it. Why? They may question its authenticity or security. There are a bunch of fake deals going around the internet that is why it is important to give your customers the assurance that what you are selling is safe, sealed if it must be, and authentic.

  4. START A BLOG

    Blogging is a really great marketing strategy because people nowadays are showing more interest to blogs. People relate more to blogs because these are daily or weekly testimonies of people about a particular event, place, or product. Blogging has been a great medium for advertising products because people are now following blogs more than they follow anything else.

  5. LIMIT OPTIONS

    You may think that providing your customers with a sea of choices is great but in actual operations, it is NOT helping. Limit their choices. Most of the time it is not about the quantity, but it is most importantly about the quality of what you put out.

The list can go on, but these are the proven methods to boost online sales. Follow these easy and foolproof ways and use them when redesigning your website. Color choice is important so make sure you know your audience well before deciding on a particular website design.

Importance of Typography In Web Design

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Most of the time, typography is often not thought of as much as it should be but if you come to think of it, this is equally as important as the other elements of web design.

Think of it this way, when you bump into a website what is the first thing you notice aside from the content it offers? Of course it is the appearance. Would you want to go through a website that is dull or a website that seems like it hasn’t been thought through properly? NO!

This is why typography, in general, is an important factor in boosting your website. Typography not only polishes your web design and makes everything look pretty but it says a lot about the content you put out in the internet and your brand.

HERE ARE SEVERAL REASONS THAT WILL CONVINCE YOU TO STRENGTHEN UP YOUR TYPOGRAPHY GAME:

  • TYPEFACE HAS A SIGNIFICANT INFLUENCE ON DECISION MAKING

    You would think that it is a silly idea that a single typeface could have the power over your decisions but it is nothing but true. It could either make or break your content. This has something to do with your readers’ perception on the reliability and relevance of the contents that you publish. Studies have shown that readers prefer some typeface over others and that is because they believe that contents created with these typefaces are much more factual and reliable. But you don’t have to go through your entire website and change everything just because of this. You have to relate your typeface or your fonts to the type of branding that you want for your website.

  • TYPEFACE TRIGGERS EMOTIONS

    This is an interesting power of typography. It not only influences your decisions but it also affects your emotions. This will encourage them to visit your website as often as they can.

  • TYPEFACE RELATES TO YOUR BRAND

    Remember how we talked about typography being a reflection of your brand? Yes it is. It is an identifier or a head start for readers upon visiting your website in order for them to know what to expect or what content they are going to get from you.

  • FINDING THE PERFECT TYPE EARNS READERS’ TRUST

    This is very important in typography. The thing is, the first you people see when they visit your website is basically your type. You have to create an environment for them wherein they will feel comfortable in trusting your contents and that means making your typeface relatable and professional.

  • TYPE ENHANCES THE READABILITY OF YOUR CONTENT

    This is pretty much self-explanatory. You should not only focus on making everything look pretty by just using the most complex typeface you can find. It should be readable. It should be understandable. It should be comprehensible. It shouldn’t make your readers question what they are reading.  Different fonts are responsible for the user’s readability.

  • SECONDARY TYPEFACES ARE ALSO IMPORTANT

    You don’t stop when you have found the dream typeface because the work is not done yet. There is what we call a secondary typeface, it means your subheading. It should scream that it is equally as important as your heading. You can opt to use the same typeface to tell your readers that your subheading is just as relevant as your heading but you just have to tone the size down.

  • TYPE SIZE IS IMPACTFUL

    This is an important thing to consider in web design. The type size is very impactful to the readers. You want to find the perfect balance of type sizes in order them to know what key points are emphasized or which points work only as support to the topic.

The Basics of Hashtags

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WHERE TO PUT THEM?

A hashtag is a type of metadata tag used on social networking sites such as Twitter, Facebook, Instagram and other micro blogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal mark-up of folk taxonomy without need of any formal taxonomy or mark-up language.

THE HASH

Seen as a number sign, a US pound sign, or a hash symbol, (#), a hashtag is commonly used to highlight a particular or special word or meaning so that that particular activity can easily be seen by others looking for the exact or similar content or theme. In a simple sense, it is used to automatically classify exact or similar posts or activities for the convenience of other users.

THE FORMAT

So basically, let us say for example you want to post something on social media and you want to put emphasis on a specific topic about your post, this is where a hashtag enters the picture. You first type a hash or pound symbol preceding the topic that you want to be highlighted, making sure that it does NOT include letters with diacritics (a sign, such as an accent or cedilla, which when written above or below a letter indicates a difference in pronunciation from the same letter when unmarked or differently marked), dashes, ampersands, question marks, and other characters.

Your post will then be classified according to the topic that you have highlighted making it easier and more convenient for other users who are searching for the exact or similar topic. That is how a hashtag basically works but as simple as it sounds, there are things that you need to consider when you use a hashtag.

THINGS TO BEAR IN MIND IN USING HASHTAGS:

  • A hashtag must begin with a hash character followed by other characters.

    Some of the popular hashtags on Instagram are: #love #ootd #tbt #beauty #cute #fashion #photooftheday #selfie

  • Remember to precede the hashtag with a space.

    For example: We travelled to Portugal and Spain! #TravelGoals

  • Make sure that it does not include letters with diacritics, dashes, question marks, ampersands, currency symbols, and other special characters.

    So, typing #Beyoncé will NOT give results regarding the singer Beyoncé. You can type #Beyonce instead. Numbers and underscores are allowed though. For example: #Samoa_Travel_2000

  • The misuse of hashtags can lead to account suspensions.

    The use of too many hashtags and irrelevant hashtags can distract your followers from the important content.

  • Your brand name is NOT needed in every hashtag.

    That’s gonna be an obvious hard selling tactic on your part. Sometimes, you need to use specific hashtags to let other people share their thoughts, talk about a particular topic, and etc. It does not have to be a business promotion at all times.

Hashtags are everywhere!

These are only the basics of what a simple hashtag can do. Hashtags have become widely used and popular that it has become a staple in every social networking posts and activities.

What is a Hastag? How Important Is It?

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WHAT’S IN A HASHTAG?

You have most probably seen hashtags being widely used on various social media platforms like Facebook, Instagram and most especially on Twitter highlighting the trending topics in the online world. The truth is: hashtags are more than just the most talked about topic. A hashtag may just be a simple number or pound sign, but it can also be a great promotional tool to boost your website and all of its content.

HOW CAN A HASHTAG BOOST YOUR WEBSITE?

  • First of all, let us start by discussing the significance of a hashtag. In the age of social media, we can say that hashtags have really been important in making posts, activities, topics more visible and accessible to online users. Since a hashtag is a symbol we affix to a topic that we want to put emphasis on, or to a topic that we want to reach thousands or millions of people locally and internationally, it has been a great tool for content creators to promote their websites or contents.
  • It is basically just typing a hash symbol preceding the topic of choice, and that’s it. When online users search for that same hashtag, or even a topic with a similar theme, your content will be categorized as one of the possible choices, allowing users to easily see your work. This increases the chance that they will click on your website and read its contents. In a simple sense, it works like an online filter, which classifies posts for the convenience of the online users. But there are a few pointers that we need to consider should we decide to use hashtags in promoting our content.

THINGS TO CONSIDER IN USING HASHTAGS

  • It is important to remember that in using a hashtag in a general sense, especially for promotional purposes, that the characters preceded by the hash symbol should not be separated by a space, there should be no spaces in between those letters or words.
  • It is also important to remember that your hashtags should be in line with your website. Of course it is common knowledge to use a hashtag that relates to the content that you want to promote. You cannot just use a hashtag that has nothing to do with your content because that will mislead the users.
  • Also, using long hashtags can be a disadvantage because using hashtags that are way too long are not too memorable to online users. That is mainly because, it can sometimes be tiring and hard to remember long phrases so as much as you can use as little words to make it easier for the users.

A NEW WAY

These are only some of the most relevant things that you need to remember if you want to use hashtags as a promotional tool for your website. Hashtags are basically a fresh way to promote your website and its contents. It allows content creators to boost their social engagement and promote their contents in the most modern and convenient way possible.

10 Tips On Typography In Web Design

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While it is important to create designs that will appear more aesthetically pleasing to readers, the real purpose of typography in web design is to better communicate what the website wants to convey to its readers. The type of design you choose for your web can be an identifier of your branding.
For example, choosing a somewhat quirky design for your website will tell your prospective readers that your website is fun, interesting or even interactive. A more straightforward and serious design will tell your readers that your website means business. Basically, what I am trying to say is, the designs that you choose for your website is a reflection of your content and its content creator; it is a reflection of your brand. This gives a head start to readers on what they are about to engulf upon. This is where typography comes in handy.

Here are 10 tips to effectively improve the readability and appearance of your text content and to communicate with your readers in style.

  1. DON’T USE WAY TOO MANY FONTS

    While style is an important factor in designing, and while it is very tempting to use as much styles as you can, it is not a great idea to use 3, 4, 5 or above different fonts. Sticking to one or two is enough; as a matter of fact two is already plenty. Remember that you want your website to be clean and you want to it look fun while retaining its professionalism and structure. Rule of thumb: LESS IS ALWAYS MORE.

  2. TRY STICKING TO STANDARD FONTS

    Choosing standard fonts guarantees better readability on the part of the users because, generally, users are accustomed to system fonts such as Arial, Calibri, Trebuchet etc. Not unless if your website requires a specific or custom design, it is best to stick with fonts that people will surely understand.

  3. LIMIT YOUR LINE LENGTH

    The key to a perfect website is readability and legibility. Come to think of this simple rationale, if your text appears too wide, readers would not want to finish the whole thing. Your line length shouldn’t be too narrow, nor too wide, it just has to be the right length. Suggested by baymard institute it should be:
    “You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

  4. CHOOSE A TYPEFACE THAT YOU KNOW WILL WORK WELL ON VARIOUS SIZES

    Take this in consideration: Users will use different gadgets, thus there isn’t a single uniform resolution or screen sizes. Just make sure that you would apply a typeface that will work universally on different mediums.

  5. USE FONTS ARE THAT EASY TO DISTINGUISH LETTERS

    To avoid your users to mistake ‘i’ from “l”, etc. which happens most of the times, use a particular font that is distinguishable so that it is more readable and convenient for the users.

  6. AVOID USING ALL CAPITAL LETTERS

    Capitalizing letters should only be used to put emphasis on a particular word or sentence; it is not advisable to capitalize your entire content’s text.

  7. DON’T MINIMIZE SPACING BETWEEN LINES

    This refers to leading, which is what we call it in typography. Now, if you increase the lead, you are increasing or widening the white space in between lines of the text. By doing so, you are also increasing the readability of the text. Don’t do the other way around.

  8. MAKE SURE YOUR COLOR CONTRAST IS SPOT ON

    Colors also play a vital role in typography or in design in general. The most important thing is to consider the readability of your text, which is why it is nothing but useless to use the same font color as your background. The W3C recommends the following contrast ratios for body text and image text:
    *Small text should have a contrast ratio of at least 4.5:1 against its background.
    *Large text (at 14 pt bold/18 pt regular and up) should have a contrast ratio of at least 3:1 against its background.

  9. AVOID COLORING TEXT IN RED OR GREEN

    We are familiar of the condition “COLOR BLINDNESS”, Color blindness is a common condition, especially amongst men (8% of men are color blind), it’s recommended to use other cues in addition to color to distinguish important information. We should avoid using red or green because these are the common colors that affect those that are color blind.

  10. AVOID USING BLINKING TEXTS

    Sometimes, flashing or blinking texts may cause other people’s seizures. Some people find it annoying and distracting which is why it is best to just stay away from it.

 

The Basics Of Typography In Web Design

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What Is Typography?

Typography is simply defined as the art and technique of arranging type to make written language legible, readable, and appealing when displayed. As simple as it may sound, it is not just merely choosing what font to use or how make everything a little more readable. There are a few things to consider in dealing with typography.
Typography is typically done by typesetters or compositors, but actually there are a bunch of other terms for people who do typography depending on the type of arrangement they render. This article is focused on web designs.  Before we dig deeper, let us discuss the important terms frequently used in web design.

ELEMENTS OF TYPOGRAPHY IN WEB DESIGNS

  • Typeface

    It is basically a font family. It is a set of fonts with different designs and features. So, this would be something like Arial, Times New Roman, Calibri, Century Gothic, Trebuchet, Comic Sans, etc.

  • Font

    It is a set of characters with the same style and size. One example is 11-point Arial in bold or 14-point Times New Roman in italic.

    It is typically measured in points (pt). Points dictate the height of the lettering. There are approximately 72 (72.272) points in one inch or 2.54 cm. An example would be the font size 72 would be about one inch tall, and 36 would be about a half of an inch. This would be the size, particularly the height element of typography.

  • Weight

    In typography, weight is defined as any particular styles used to make the characters appear heavier lighter. This affects the size element of typography.

    For example, if you want the text to be extra thin, you have the option to use the weight ‘thin 100’or if you want your text to appear bolder than usual, you may opt to apply the weight ‘extra bold 800’. It depends on how thick or thin you want your text to appear.

  • Kerning

    It is simply defined as the process of adjusting the spacing between characters of in a proportional font. This does not only improve legibility or readability, this is also to make it look more appealing and pleasing to look at. However, you do need a separate editing software to use this function.

  • Tracking

    It is basically letter-spacing. It refers to an optically consistent degree of increase (or sometimes decrease) of space between letters to affect visual density in a line or block of text. This is not to be confused with kerning because the former is used to adjust the density issues in reading.

  • Leading

    If tracking is all about letter-spacing, leading is the line-spacing aspect. It is the distance between two baselines of lines of type. Leading is so named because conventional print shops put strips of lead between lines of type to increase vertical space.

These are only the key elements of typography. There are a lot of things under each of these elements that you need to consider but basically, all you are after is to make your web design more legible, readable, aesthetically pleasing and of course interesting for people to give it a go.

How to Design Web Forms

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Web forms may mean nothing for an average person, but when you are designing a website, it is one of the important elements of a website. A well crafted form make it easy for people to practically do everything on a website. Whether you need to sign up, buy a product, subscribe to a blog, leave a product review, web forms are important to complete your action.

In this post, you will learn about web forms and how to design them better without causing any confusion:

  1. Input field. This is where users input their information. It can either a text box, a check box, a list of buttons, and so on.
  2. Field label. This label indicates the name of the input fields. So, users will know a name should be entered here and an address should go there.
  3. Form Structure. This refers to the order and the appearance of the fields.
  4. Action button. This performs the action. If a user clicks on buy, he should be able to proceed to the checkout form. If a user clicks on next, he should be able to go to the next page.
  5. Feedback. This verifies the action taken. Once a user finishes his purchase, there should be a message saying thank you along with the details of his order.

In designing a web form, you need to figure out the order of the fields.

  • The fields should follow a structure.

    Like in any conversation, you say your name first. Same is true with forms. On sign up, you don’t ask for date of birth first or the location, you obviously ask the name first.

  • Ask only necessary things.

    People on the web are in a hurry. They want to buy something, they click and viola! Make sure to ask only what is needed. An extra field of question will increase the chances of abandoning the page. This is very crucial when you are selling online because this affect your conversion rate.

  • Segregate fields.

    It’s not only the order that’s important. You should also need to group related questions in a logical manner. Personal details should go first, the shipping address next, the billing address, and the payment method. You don’t ask the birthday on the payment method section. The correlation between fields should make sense.

  • Make only one column.

    Forms should be one straight line because it’s easier that way. Multiple columns will confuse users and will likely answer them incorrectly. Never design a form with two or more columns.

 

Whether it’s the field label or the input label, texts should be always be clear.

  • Limit the number.

    Field labels are NOT help labels. It should be direct to the point and limited to one to two words. This makes your form easier to scan for users. For example, when asking for someone’s name, you simply label the field: Name or Full Name. You don’t say: MY NAME IS.

  • Avoid the Upper Case.

    Sentence case offers a better advantage than indicating labels in ALL CAPS. Upper case letters are harder to read. Thus, your users will  experience difficulty in scanning the form.

  • Choose the top alignment.

    Matteo Penzo’s article on labels indicates that web forms are completed quickly if fields labels are on top of the input labels. Users – specifically mobile users – can easily scan and answer the forms. If the top-aligned labels are completed faster, the left-aligned labels are have the slowest completion time.

There should be an obvious different between all the website buttons.

  • Primary buttons should be bigger and bolder.

    The submit button should be clearer than the back button. The submit button is more important than the back button. If the buttons look the same, users can easily click the other button thinking it was submit. To reduce mistakes, you should choose a lighter color for the secondary buttons like BACK, PREVIOUS, CANCEL.

  • Think about your button location.

    Multiple forms needs a back or previous button. If the back button is located to the next button, then, most likely users can accidentally click it. Please do not put a secondary button beside an important buttons such as PAY AND SHIP, or PROCEED TO CHECK OUT.

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