The absolute best thing to improve your search engine rankings is to create and publish high-quality content that is optimized for SEO.
Despite that, there are several things you can do right now to boost your SEO tips without investing hours creating new content. Today, we’ll show you exactly what those sneaky tactics are and how you can use them.
What’s search visibility?
Search visibility is all about how well your website ranks in Google. It’s not a perfect metric but it is a great one to show how well your SEO campaign is working. The more visibility you have, the more people will see your website and the more traffic you will get.
How to quickly increase search visibility
Below are the top ways to quickly increase your Google visibility.
Increase the amount of interlinking on your site
If you want to get Google to increase your rankings, you should make sure it understands the topics you are writing about. A quick and easy way to do this is to increase the internal links between your content. Google will then use the anchor text of these links to understand what your pages are about. So the more optimized they are nad the more you have, the better understanding Google will have.
Improve your meta tags
Years ago meta tags used to be a huge ranking factor. Not any more. But you can still use them to great effect to improve your rankings. The title tag is still used by Google as a ranking factor so make sure your keyword is in it. Meta descriptions aren’t a ranking factor, but they can be a great way of encouraging users to click on your link in Google. That’s why you should make yours as enticing as possible.
Make sure you cover the same content as the top ranking pages
I know that the whole idea of content marketing is to out-do your competitors and create content that far surpasses their own. At the same time, you also want to make sure that you cover everything they are talking about so that there is no risk of them going somewhere else. Go through every piece of competing content with a fine toothcomb and add anything that your content is missing.
Add More Keywords to your headlines
Everyone in SEO knows that you should include your primary keyword near the start of your title tag. But what is less well-known is that you can actually include one or two additional keywords to improve your rakings. If you don’t rank for your primary keyword, you may well rank for the additional keywords.
Add engaging hooks to keep users longer
It’s very important that your content is engaging. That’s because how much users engage with your content is a ranking factor. If loads of people land on your page, start reading then quickly leave, Google will think your content is irrelevant and start ranking you lower.
With this in mind, adding engaging hooks to the start of your post can be a great way to capture the reader’s attention and make sure that they carry on reading rather than leading. Images and videos can also be used to keep readers engaged.