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SEO Trends to Follow Before 2020

If you want to know the trend to gain Google and readers approval in content marketing and SEO, just remember four things: type of media, content quality, originality, and finding the right target audience.

SEO Trends for 2020

So if you want to know more, here are some trends you owe to know.

  • GO FURTHER THAN THE SHALLOW CONTENT

    • More and more people realize that a more exhaustive, well-searched, and long content are those that are more effective. Check out the top results, and it would tell us that content, with 2000 words or more, are the ones that gained the top 5 in ranking. So, forget about shallow content that has no value because it will give you no beneficial results.
  • FINANCE IN THE PROCESSES OF CONTENT CREATION

    • According to a research, 56% of the B2C content marketers is putting their time and resources in the last year. This could include the following:
  1. Exploring subjects and keywords.
  2. Setting the groundwork of the content’s coverage.
  3.  Writing and improving the content.
  4. Developing the graphics, screen grabs, working on the finished content.
  5. Posting and advertising your content.
    • According to Google Trends, content marketing reached its popular status in the last few years so putting your finances for that purpose can lead you to your goal.
  • UTILIZE THE CONTENT PERSONALIZATION STRATEGY 

    • This is another elected trend that a lot of professionals in the field use and that reflects on one survey by Evergage. It says 93% of marketers use this strategy. This method centers on modifying the content for the various users of your site built on handily convenient personal data that includes interests, statistics, and latest browser history.
    • According to Evergage, many of the marketers agree in its results.
  1. Assist in a more wonderful shopping experience.
  2. Produces quantifiable ROI.
  3. Amplifies customer’s sense of loyalty.
    • The thing is, a certain content speaks to a specific type of person. The need of the NEW visitor compared to a visitor on her say 15th time has a different objective. If you do content personalization, it assures every visitor that there is a little bit of difference in each page; thus, having a content that will interest the users each time they visit your site.
  • CLEARLY PLANNING A CUSTOMER LOYALTY PROGRAM

  1. 52% will endorse the product to others.
  2. 48% would be loyal to the product.
  • WIDEN YOUR RANGE

    • Blogging is a great content marketing approach but it is not everything. You cannot just consider those who read articles and blogs because the truth is, your missing out on other types of people who loves audio and or video and probably blogging too. Just an update, people over 18 years old spend at least 11 hours a day on content that is available in the internet, TV, mobile phone, and other devices connected to the internet. So, play smart and get into podcasts, YouTube, webinars, live streaming, and of course, the ever dependable blogging. Remember, follow where your target customers go and invest on these platforms.

Phoenix SEO – 2019 SEO Trends You Need to Know (Part 2)

It’s time for SEO trends part 2! If you missed part, don’t fret because you can read them all here. Be sure to read the additional tips below because these will surely be the “IN” thing this 2019:

The Key is the Structured Data Markup.

  • AI is vital to Google, but structured data is fast becoming more vital, too. Even if your Al is great if it spends a lot of time to ‘crawl’ the needed information, it isn’t that great. It needs swift processing of the contents as well as its connection to each other. So, whenever possible, use structured data.
  • Finally, the contextual relationships of behaviors and topics that is backed-up with structured markup is another trend that needs a lot of testing, mastery, and implementation. Furthermore, allocate helpful vocabulary pages for different products, events, and offers.

Produce Extraordinary Content.

  • Google is increasing its focus on the quality content and exceptional depth of the websites. This is because when checked, the SEO performance in the different websites that had extraordinary content escalated its ranking the whole year. So, if you are doing your content just to be there, you will fail. Do a content that can solve a problem. Research and create something that could encourage, one that is moving, one which could tie people together.
  • Go on and guide the user to the next level – action! This year could just be it, a rise on the quality of the content. And the results could be very interesting.
People Planning on a Table

Know the SEO trends this 2019 and plan carefully!

 Enlarge your E-A-T.

  • This stands for expertise, authority, and trustworthiness in Google’s search quality rating guidelines. Watch out, this is another trend that you have to cope with this 2019. This means you should hire experts to write for you. That should answer the questions how. That is the kind of level that Google is searching for to power their results.
  • Quality comes with context. Context is vital because this will help connect and generate a relationship with your audience. Keep on producing contents and until you become credible enough to garner a top rating. That means, you are becoming an authority in a particular subject.
  • Being trustworthy is the result of hiring experts and being an authority. And this means hard work and consistency. Both Google and Bing reward E-A-T.

Devoting time in Technical SEO.

  • The continuous growth in complication in the different websites makes it apparent that this year; an investment in technical SEO is needed.
  • The following are the key areas needed to be considered in SEO’s technical side:
    • Google rewards more than just once sites that are faster and simpler.
    • The use of JavaScript. This means you need to know, understand, and how major search engines do good with this.
    • Developing Progressive Web Apps. You should think how you could make PWA work for your users and how they would use it regularly.

Succeed using On-Page Optimization.

  • On-Page will still be around this year because it gives good results. This is not the “hit it and quit it” type of tactic.
  • Here are a few important website optimizations:
    • Content that can answer the common questions of users.
    • Providing internal site search should give pertinent results.
    • Reduce the conversion process.

Phoenix SEO – 2019 SEO Trends You Need to Know (Part 1)

It’s 2019 and we need to know what is in store for the SEO professionals.  Time to review your game plan and scheme to make sure you are on top of the SERPs and earn more compared to last year. So, what works and what does not?  Here are some trends you need to know:

Know your User’s Objectives and Understand Your Audience.  

  • What do you know about your audience? What do they like? Is it images, audio, video, or text? You’ve got to know that because when your audience needs to know something, they expect to get the answer in the simplest manner. Add this to the fact that your audience could change just like that. The thing is, no matter how great your work is, if you are talking to the wrong audience, it is not going to work. Remember, it is not about you, it is all about them!
  • This year, content specialist and SEOs should also look at the user’s objective on the keywords that they select when they write the content. Google has likewise shifted in the keyword intent which is a vital concept when talking about keyword research. You have to focus in meeting the user’s need and match them to your content including videos and landing pages to get the best result.
  • Think, do you want to take the risk and try to rank using a wide term or use terms that will help every level of the funnel and keep your audience closer in taking action? You just have to reconsider on the kind of keyword research you used in the past. Are they effective? If not, change.
  • This time, do not match the keyword phrases and make sure that you answer the questions of the users when they search. It is important that you also go to SERPs to know your ranking in your targeted phrase. If not, move on, think of another phrase and do it quickly.
  • Now, go further, think of the answers to any follow-up questions that may be asked after you have answered the first one. You’ve got to think in advance.
Planning 2019 in terms of SEO

Planning 2019 in terms of SEO

Do not just Rely on Google Search.

  • Can anyone beat Google’s search supremacy? Why not?
  • 2019 could be the year that we should include other search engines and not just optimizing for Google. The use of SEO is to show the result of what people are looking for and not just having the blue link. This means you should know how to drive engagement and traffic than just websites.
  • You need to rank everywhere. Make sure to rank in app stores. Now, to rank high when people search for videos or podcast you’ve got to be where people search for them. Powerful brands are multi-faceted. They don’t just rank in websites. Top SEOs should do the same.
  • A digital strategist and SEO consultant reiterated that this year, optimizing for devices is a good idea. Eventually, everything needs a great content in the best and fastest platforms you can find to meet the needs of your user regardless of where they are. And since, search experience is the concern here, you just got to give a good search experience no matter if it is app-based or web-based, it still has to be systematic and could answer the user’s needs with your site’s offerings.