Posts

How to Prepare Your Retail Site for the Christmas Holidays

It’s hard to believe that 2018 is almost over. The holiday rush is among us and we are going big on gifts, parties, and more. For online retailers,  it’s the perfect time to redesign websites with holiday-themed banners. Holiday specials and promotions are everywhere and every business out there is doing the same plan of action. In order to get your business noticed, here are 3 tips for websites this joyous holiday season.

Assorted Christmas Tags

Are your websites ready for Christmas shopping?

  • Tip #1: Start Planning Early.

    • October is the ideal time to start the drafting the holiday game plan. Whatever your business may be, it’s important to prepare early. Holiday campaigns need time to disseminate. Even with the help of the internet, sharing pertinent information takes time. Aside from that, people need time to earn enough money, share the news on social media, and tell their friends.
    • Plus, if you don’t start early, other businesses have already started with their own promotions, and sitewide sales. You’ll be left with only a few potential customers. It’s important to reach out to your target customers before the other websites do.
    • Online retailers should notify about their sales a week or two in advance. They should start spreading information about it in the different social media platforms. Big events such as Thanksgiving, Black Friday, and Christmas should begin marketing 3 to 4 weeks earlier. You can’t expect tons of customers to visit your online store if you just promoted your sale a few days before.
  • Tip #2: Use Custom Images to Advertise Sales.

    • Since it’s the holidays, incorporate Christmas trees, reindeers, and snowflakes to your marketing ads. Text promotions look bland without adding relevant images. Each time you have a special sale make it a point to add timely and vivid photos with your ad.
    • There should be a certain template that you should follow. The individual ads, the holiday website banner, and the social media photos should be uniform. All the marketing materials should contain a watermark of your logo, links to your official social media accounts, and of course, the website.
    • Some  businesses even add a unique hashtag to add a personal touch to the current promotion. So, people online can easily identify the products and services that are currently on sale.
  • Tip #3: Spread the Word Through Giveaways.

    • It’s the holidays so naturally, people are going to purchase and hoard different items. Sometimes, you don’t need to stress about marketing and convincing others to visit your site. You let your customers do the marketing for you. By doing giveaways on social media, people can just easily share your current promotions.
    • Whether your audience is on Twitter, Instagram, or Facebook, you are can do a “like and share” giveaway.  Anyone interested can just repost your status update on your social media accounts. You might be giving out a handful of freebies to lucky participants, but then, the ripple effect of your social media promotion remains unparalleled.
    • Another piece of advice: it does not have to be a social media giveaway at all times. You can just even offer FREE gift to any customers who spend a minimum amount on your website. Remember that during these times, every business is thinking of a unique marketing strategy.  If everyone is doing a 10% off, why not make yours 15%? When every business is offering the same promotion, it’s not much of sale anymore.

Why Free Shipping Matters and How You Can Offer It On Your Website

It’s NO secret that a FREE SHIPPING offer helps greatly in converting website viewers to customers. According to Comscore’s webinar on February 11, 2010, the resource speaker Gian Fulgoni mentioned that 75% of the online shoppers asked answered that they would switch to another online retailer if shipping was not free during the checkout process.

In a 2008 survey conducted by Forrester Research, online retailers noticed that their web department became larger by 18%. However, 40% of the customers surveyed expressed that they were shocked at the shipping costs. Thus, carts were abandoned upon checkout. Sadly, many orders did not push through.

Two Brown Boxes

The Many Ways to Offer FREE Shipping

The Free Shipping Tactic

In order to generate more sales, several online retailers decided to add FREE SHIPPING as one of their selling strategies. Rather than shopping at Amazon, where shipping rates are calculated per item, customers now prefer websites like Wordery and Book Depository. These businesses make use of the “free worldwide shipping” marketing. How can people say NO to that?

The trend continues to increase and many businesses follow the same suite. There are a variety of ways to offer the FREE SHIPPING strategy:

  • Free Shipping Will Be Available Once You Reach the Minimum.

    • Amazon may not offer free worldwide shipping. However, they utilize this shipping strategy. They only provide free shipping for orders above a certain amount. When you order over $25, you are entitled to a free shipping option upon checkout. The package will be delivered to any U.S. state within 5-8 business days.
  • Flat-Rate Shipping Strategy.

    • Another popular marketing strategy is the flat-rate shipping. This option is cheaper than weight-based shipping especially if the items are quite heavy. The United States Postal Service offers a Priority Mail program to any U.S. destination. With its flat-rate shipping option, the shipping cost is uniform for all packages as long as it is not beyond the 70 lbs. maximum weight.
  • Free Shipping Only Applies to Selected Products.

    • Offering free shipping when you are selling a bundle is ideal. It encourages customers to try out the product bundle. Instead of just buying a piece, you are enticing them to get a bundle + FREE SHIPPING. For example, you can offer a jewelry set that includes a necklace, a pair of earrings, and a bracelet. Group products that complement each other and offer them as a bundle to take advantage of the FREE SHIPPING offer.
  • Limited-Time Offers During the Holidays.

    • Limited-time offers are effective marketing tools in order to cross-sell other items. It’s a terrific way to subtly tell customers to check out other products. Amazon is great at putting together related items. They will show you their “customers who bought this item also bought” list. So, you will end up adding more items to your cart in order to stock up for the holidays.
    • This is also an effective strategy to sell the remainder stocks in your inventory. It’s the perfect move to remind people that this is their last chance to buy multiple quantities. For example, you can offer a buy 5, get 1 promotion.

In conclusion, there are many faces to the FREE SHIPPING marketing strategy. These are only some of the popular options. If you want to know more on Amazon marketing strategies, I’ve posted about it here. In designing a website, it’s also important to take note of these consumer behaviors. You need to study how marketing strategies like FREE SHIPPING affect eCommerce and how it can help your improve your online store.

3 Web Design Tips from Amazon (Part 3)

This will be last of the 3-part series. For the first part, we’ve discussed Amazon’s color choices, their ability to create a huge demand for their products, and being able to group related products together. For the second part, there’s Amazon’s rating system and their free shipping deal for orders over $25. Now, here’s the last 3 tips you can learn from Amazon.

  • Tip #1: Build an exclusive club.

    • The rating system is effective in creating trust. Customers from all over the world converge and give out their honest opinions on the different products. These established relationships lead to more engagements.
    • These people won’t mind spending a few extra bucks for a special subscription like the Amazon Prime program. With $12.99 a month, customers have an exclusive FREE Two-Day shipping and FREE Same-Day Delivery. Plus, they have unlimited access to songs, books, and photo storage.
    • The customers are in it for the exclusive promos and discounts. It is Amazon’s way of strengthening customer ties and proving to the world they can do more.
    • So, how can you do this? You have to listen to customers and what they want. Offer solutions to their problems. Find out how you can help them. Your answer does not always have to be a product. It can also be through publishing high quality content.
Five People Shopping

A group of frequent shoppers.

  • Tip #2: Consistency is key.

    • If I were to describe the world’s top brands in one word, it would be: consistent. These brands don’t just focus on the months ahead. They aim for the future.
    • A brand is more than its logo. You are your brand. You are the best representation of it. You have to  consistent in showcasing what you want. If you are fickle, you won’t be able to establish trust among your customers. From time to time, you change your message. It confuses everyone and derails you achieving something concrete.
    • In order to convince people and eventually boosts sales, you first need to be sure on what you want, your aspirations, and your goals. Look at Amazon… they have been consistently offering free 5-day shipping if your total is more than $25. Amazon Prime members can take advantage on the unlimited free 2-day shipping.
    • Another famous example is Coca-Cola. The carbonated drink has displayed its supremacy in the soft drinks market. In 2015, Coca-Cola was hailed as one of the best global brands, next to the tech giants Apple and Google.
    • The company logo has been consistently red. It didn’t dare to reinvent itself because red works perfectly fine. The color red exudes boldness and excitement. The bottom line is that there’s no certain rule to follow here, but there are some guidelines that may help you.
  • Tip #3:  “Add to Cart” Buttons.

    • A conversion optimization agency named Proimpact7 studied the usability of different sites and the results indicated that having a call-to-action (CTA) button that had a “buy now” or “purchase now” are NOT quite effective.
    • The conversion rates of these buttons went down by 14.50%. So, if you are setting up your online store, stay away from the “buy now” or “purchase now” buttons.
    • Follow Amazon’s way of just sticking to the “add to cart” button. Not a single “buy now” button is visible in the entire website. The “add to cart” button is a more safer choice for you because customers are sure that they are NOT paying for the items yet.
    • So, they just click and click because they know that sales are not final yet and that shipping cost will still be added later on. The “add to cart” button is a great addition to your website because it is a subtle yet effective CTA button.

3 Web Design Tips from Amazon (Part 2)

I’m back with another post regarding Amazon’s persuasive ability to get people to buy from them. For the second part, I will list down other web design tips you can learn from Amazon. Previously, I’ve discussed Amazon’s emphasis on choosing colors, creating demand, and grouping items together. Now, here are 3 more tips for you.

Tip #1: Select a suitable product photo.

  • This tip may be common, but if you apply it correctly, the effect on your online business can be massive. If you shop for ASUS ROG Zephyrus M on Amazon, not all laptops are from Amazon. Other online retailers like Computer Upgrade King, and EXCaliberPC sell the same gaming laptop.
  • The laptops mentioned above are from different sellers, but all of them used very similar images. People don’t seem to mind whether they’ll buy from Amazon or choose another retailer because the perceived Amazon quality is still there.
  • Just be sure to choose crisp and sharp images because customers will not buying something without seeing a preview of it. Choosing the right images can trigger a potential customer to take action.
  • Make sure that the chosen images are appealing and it will subtly suggest to “hey click me!” Ultimately, the key here is to use an image that connects with your target audience.  If deemed necessary, capture the images on your own because the shabby photos online may not work.
  • Instead, you create the quintessential photo that genuinely represents your product. You have to remember that emotions come first. People always act on their emotions. So, this is where your pictures come in. It should be able to entice people first, and then, you can justify with intricate product descriptions later.
Four Star Cookies

Stars get you more customers.

Tip #2: Add a rating system

  • The star rating system that Amazon is effective in persuading people to try the products available. So, as a seller,  you don’t have to convince customers to buy a product. The 5-star rating will do it for you. You instantly gain their trust without doing much.
  • Amazon clearly focused on building relationships and trust among its audience. Behavioral psychologist agree to this strategy because, of course, customers will only buy from people they trust. Besides that, customers trust reviews more than what the retailers tell them.
  • When buying a product on Amazon, you would choose the one with having positive ratings. Naturally, instinct will tell you to closely follow the product with more than a 1000 positive reviews.
  • As a customer, the overwhelming positive reviews will make you want to buy more. You feel like you are getting your money’s worth. What we can get learn from this strategy? It’s more effective if you let others do the talking. Don’t carry your own chair. Instead, let the positive reviews carry you and tell the world of your greatness.

Tip #3: Free shipping is hard to resist.

  • The ideal scenario is go to Amazon, buy what you need, and then, log out. However, that is not the case. We all know that we always end up browsing for more items. Trying our luck, perhaps, we will stumble upon a good deal. And Amazon knows that!
  • The daily deals are there for a reason. Amazon knows that you will stick around and browse for more items, which is why they added the “Free shipping” offer.
  • If you order over $25, FREE Shipping will be one of your options once you checkout. Amazon does this for all the items with a “FREE Shipping” tag. So, this would mean that  you will tempted to add more items to your cart just to take advantage of this FREE deal. Without a doubt, adding FREE shipping feature on your website will help you gain more customers.
  • Clearly, people can’t resist when they see the word FREE. Whatever you are selling, as long as you provide a FREE sample, FREE trial, or FREE sneak peek, people can’t seem to say no. Out of all the free offers, Business Insider stated that free shipping remains to be on the top spot. 

3 Web Design Tips from Amazon (Part 1)

Previously, I’ve discussed Amazon’s ability to upsell, cross-sell, and pre-sell. Now, we will go into details on how they use these strategies. Amazon wouldn’t be the eCommerce giant it is now without these tips and tricks. Below, I will be giving concrete examples and helpful links that will help your online store gain more clicks. So, without further adieu…

Here are 3 web design tips you can learn from Amazon:

  • Tip #1: Colors are important.
    • If you look at Amazon’s product page, you will notice that texts are usually black. Hyperlinks, or the clickable links, are distinguishable because of its light blue color while the prices are noticeable in red.
    • Why is this? Behavioral psychologists suggest that customers tend to click blue links more. The color blue relaxes the mind. Thus, it increases trust and confidence in buying different items online.
    • On the other hand, the color red is connected to bravery and courage. Amazon puts their prices in red for a reason and they would want their customers to take courage. Subtly, it is suggesting to add that item in their shopping cart. It’s no surprise that other websites also use red to promote their annual Christmas sales or their limited-time offers.
    • Choosing the wrong color can make customers leave. So, it’s crucial to think about the different colors when designing a website. I’ve listed the basics of color psychology here. If you need help with choosing colors, these color scheme tools will definitely help you.
Colorful Houses

Learning the uses of colors is important.

  • Tip #2: Create an urgent need for a product.
    • When customers find out that there’s only a limited number left, they will started hoarding no matter what the product.
    • Clearly, Amazon have mastered this and they will indicate how many are left. That’s a powerful strategy right there especially if the customer has been eyeing the product for some time now. It’s going to be hard to resist if he sees there’s only 5 left.
    • Does it work? Yes, because scarcity increases the demand. CXL, an online institute that offers marketing degrees, reported an increase of their sales by 332% when they mentioned that there were only 5,000 slots left. Naturally, people went crazy and they started signing up immediately.
      • How can you create a huge demand for a product?
      • First, you need to identify the need. Ask your email subscribers what to do they too see more on your website. In order to do this, you can create a simple survey for time to answer.  Create forms for marketing and research using these free tools like Tellform, UserReports, and Google Form.
      • Indicate in your survey the specific quantity you are going to release once you received a favorable response from your audience. You need to include also the details of the products or services, such as one-on-one training that gives them exclusive access to hundred of online resources, 50 pieces of personalized journal with tons of freebies, a digital marketing webinar that caters to only 30 participants, and so on. You have to be very specific to get your audience’s attention.
Person Holding a Poke Ball

Person holding a Poké Ball.

  • Tip #3: Group related items together.
    • Amazon does an amazing job in presenting related products together. Their electronics buying guide will encourage you to buy without much of a hard sell. There’s a Nintendo Switch console for sale, and Amazon will suggest other items like the console’s best-selling game: Pokémon: Let’s Go, Pikachu!
    • Both products are sold by Nintendo, which means customers will likely buy them both to save on shipping costs. The take away here is to find out what makes your audience click that “Buy Now” button. For Pokémon fans, seeing the Poké Ball Plus will surely make them click. An additional $40 is nothing to them as long as they get to hold an actual Poké Ball while playing the game.
    • Though you already have a controller for the Nintendo Switch console, the Poké Ball Plus will bring diehard fans back to their childhood. It brings back the old memories. It’s very nostalgic for them so when planning a website, you should know what can make your customers buy an item.

3 Marketing Strategies You Can Learn from Amazon

Woman Shopping on Her Phone

What can we learn from an eCommerce mammoth like Amazon?

Amazon made public that the company had an income of $60.5 billion for the last quarter of 2017. These enormous numbers are proof that people all over the world go big during the Christmas holidays. Indeed, Amazon is a major player when it comes to holiday sales. So, what can we learn from their strategies in selling a variety of items? I’ve listed a few of their techniques that you can apply when designing your own online shop:

  • Amazon is known to be the best in upselling.

    • So, let’s define upselling first. It is a way for the seller to convince the buyer in spending more money on other products that enrich or improve the main product, which he/she is already purchasing.
    • Upselling is common in fast-food chains when they ask you if you would like some fries with the burger you ordered. Now, upselling is used by a variety of online retailers.
    • Upselling works no matter what industry you belong to. There are countless of ways to upsell. In fact, in the travel industry alone, a survey revealed that 48% of the passengers and 59% of the hotel guests expressed their interest in upgrading and adding supplementary services to their current package.
  • Next is the Amazon’s ability to cross-sell.

    • Cross-selling happens when you suggest related items that complete their existing purchase. These recommended items may be from another vendor and not from your own product line.
    • For example, when you search for a dash cam on Amazon, one of the choices is the APEMAN Dash Cam 1080P Car Recorder. Amazon, then, reminds their customers to buy it with the SanDisk 32GB Memory Card and the Dash Cam Mirror Mount.
    • Since your customers are already buying something, you can use this as an opportunity to sell them more items. Thus, more profit for you! Did you know that in 2006 Amazon gained nearly 35% of its income all because of cross-selling and recommending related items?
    • If you’re buying a car with a monthly payments of $679, adding another $32.79 a month for a complete car care kit does not feel so heavy on the budget. As you can see, it’s not only the online retailers that utilize this strategy. Even the service providers apply cross-selling!
  • Amazon also applies the pre-sell strategy.

    • This means that Amazon is encouraging customers to buy in bundles. Customers will get their items at a reduced price if they add multiple products in their cart. Also, if their total reaches a specific amount (over $25), the shipping cost will be removed as long as the items will be delivered to the same mailing address.
    • This strategy will encourage people to buy more even if they’re not interested in the suggested items. People think they might need someday in the future.

What can we learn about these 3 strategies that Amazon perfectly mastered?

Consumers are after getting a good deal. People feel good when they think they saved a lot of money from taking advantage of the many holiday sales available online. In order to generate more sales for your website, you need to study human behavior. Amazon has proved to have mastered these strategies. If you are an online retailer, it would be a shame if you wouldn’t put these marketing strategies into good use. When designing a website, it’s crucial to applies these helpful strategies.

Three Uncertainties of Affiliate Marketing and How to AvertThem

Brown Framed Eyeglasses

What is affiliate marketing? Who are the affiliates? Do  you plan to add an affiliate program on your website? This article will focus on the 3 main reasons why investing on an affiliate marketing is not necessarily profitable for your website. If an online business is unaware of its many layers, the affiliate system may risk damaging the brand.

Your affiliates is considered your brand’s marketing partner. They can either be bloggers, reviewers, YouTubers, influencers, celebrities, or even an average person. As affiliates, they are tasked to promote your products and services. If they are popular online, these people can drive in sales your website. However, there are affiliates who do not.

Be careful of these kinds of affiliates:

  • Underperforming Affiliates.

    An affiliate is bringing in a new customer to your website. However, there are affiliates that are benefitting from the efforts of other affiliates. These certain affiliates capture customers who about to buy a product from your website. When the customer completes there purchase, these affiliates get the incentive. They did not do much but they get the reward. Meanwhile, the other affiliate legitimately endorses and markets your products to people via their blog, social media accounts, review channels, and more.
    Thus, you get to pay these underperforming affiliates huge commissions than the ones actually doing their jobs. To prevent these kinds of no-work affiliates, you must evaluate thoroughly the results of your affiliate marketing. Examine each affiliate’s technique in promoting your products. Constantly study the methods so the system doesn’t reward this behavior. This reason alone makes you want just scrap any plans of affiliate marketing because it does require you a lot of time to dig and study how each recruit found your website.

  • Dishonest Affiliates.

    These unethical affiliates should not be confused with the kind of affiliates listed above. These bad apples are worse than the underperforming affiliates. They know what they are doing is illegal yet they still continue to engage in deceptive activities just to collect monetary incentives.
    Dr. Mehmet Oz shared his personal experience in a Huffington Post article. He stated that some online marketers used his name and credentials to promote products. It got to a point that his own brand was at risk. He did not endorse these products that unethical affiliates claim. To stop the issue, Dr. Mehmet Oz used his own TV show and inform the public that they are being deceived by these shady marketers. He even hired investigators to find out who these online marketers are.Sadly, some companies know about this unethical marketing strategies, but they just refuse to face the issue head because it generates revenue. There are companies that are totally clueless of their affiliates shady methods. Either way, these affiliates will definitely put the company in a bad light. You wouldn’t want to work with people like that in your own business. To avoid these illegal affiliates, you would have to screen each of your affiliates carefully, train them on how to represent your brand, and constantly monitor their marketing activities once they part of your company.

  • Disorderly incentives.

    Even though affiliate marketing has evolved, misaligned incentives still exist today. Fortunately, there are companies who are carefully their partners. They cut ties with affiliates who are not representing the brand with integrity and who accept kickbacks. This action will definitely help the affiliate program reach a better place.

At the end of the day, it is still up to you if you wish to invest in affiliate marketing. This type of marketing method does not provide equal opportunities and it can easily get derailed if not managed correctly. Websites nowadays opt to choose email marketing instead.

Reasons Why Social Media Can Help Your Businesses

Android Social Media AppsSocial media are internet  services that allows user to interact with each other and generate content using online communities. It has the capacity to open marketing opportunities for small to large businesses.

Think about this, you can spend a few hours in social media to increase your sales with no extra cost. Here are some of the reasons why social media has been a useful platform for businesses:

 

  • Using social media is easy. You do not have to be a computer genius to participate in them. All you need is a basic know how, and you are off to market your product or services. If you need help on marketing your product, you can read this social media guide.
  • Social media is the fastest platform to reach millions of users all over the globe in a personal basis. You can definitely increase your business visibility thereby increasing the recognition of your brand. Just write a social media profile for your business and then interact with consumers. Get people to like and share your page. Posts that are shared only means your brand will be introduced to new individuals who can be your potential clients.

    If you do not use social media, you will be limited to your usual clients. You will then have a hard time reaching people outside of your immediate circle. Using the social media platform will increase your inbound traffic.

    You should join as many platforms as possible to let individuals reach your business. If an older demographic tries a particular keyword on Facebook then you can easily be reached. On the other hand, if a millennial tries to search your business in a different social media, it can still be found. Syndicating your content in different platforms is good. It will enable the different demographics to access your business.

  • Your search ranking will improve if you have in the social media for more than a year. If you are able to move on top, your traffic will surely give positive results for your business.
  • When your brand is interactive, meaning you share content, post statuses, comment on social media, it becomes personalize. Users would do business with you, not your company.
  • Social media is a communication venue and consumers appreciate when you answer their comments on your page rather than getting the automated message which is very impersonal. This shows that you are seriously being attentive to your audience. And that will assure you not only of sale but loyalty to your brand as well. The millennial in particular are known to be the brand loyal of all demographics.
  • Posting well-written content is the best way of telling the users that you are an expert and a leader in your field. To do this, use social media platforms and make your presence felt. Connect to your audience and your followers will look up to you.

There is no reason for any business not to use the social media as a platform of communication. Get started now and see the growth of your business.

Reliable Product Reviews Websites

buying on your computerReview sites are often supported by advertising. Some of the sites allows businesses to pay for enhanced listings to increase their visibility. However, this will not change the reviews or the ratings of their products. Product review sites are supported by affiliate links to the websites that sells the product. Many review sites makes no attempt to put a limit on postings, neither do they try to make sure that the information in the reviews are accurate.

People rely on product reviews before purchasing online. Some people think that the positive reviews are done by the businesses or the persons being reviewed. On the other hand, negative reviews can be written by other rival businesses, angry employees, or someone that is hostile towards the business being reviewed. There are also fake positive reviews. These are the reasons why the users should chose the product review sites.

Here are the top product review sites:

  • CNet is the web division of CBS Interactive. It has been one of the most dependable and wide-ranged when it comes to product reviews. They feature products from software to electronics to web hosting. It also shows user reviews aside from the editor reviews on what products are new in the market, making CNet a popular review site.
  • ConsumerSearch is popular for its easy navigation and website design. The products are organized and categorized for easy access. There is a variety of products reviewed from kitchen, home, garden, food to computers. It is a service coming from About.com.
  • TestFreaks is a new website which showcases a collection of reviews from various countries. It also features reviews from respected websites, presenting it to the consumers in one place. The visitors can also give their own reviews.
  • Trusted Reviews has a complete categories of products and it also includes video reviews. The content is dominated by editorial reviews. This site compares prices and specifications of the various product models
  • Epinions is a product review service of Shopping.com and they feature millions of reviews. It categorizes products by labeling titles like “Top Reviewer.”
  • MouthShut reviews general products like electronic appliances, cars, and unique products like schools, websites and even credit cards.
  • ConsumerReports.org is currently one of the long running and established review services. It follows paid-subscription mechanism and has millions of subscribers making the website the top paid-subscription website.
  • Wired Reviews is one of the Top 10 product review websites because it shows good product pictures which is mostly electronic. There are no user based reviews in this website.
  • Buzzillions shows close to 5 million reviews all over the globe. The only problem here is the pop-up that appears once a user enters the website.
  • ReviewCentre.com states that their website is the most unbiased product review site. The category cloud and its features which is easy to navigate made this website in Top 10.

Before you make that purchase, check these websites. They have a wide range of reviews that will help you weigh the pros and the cons. Both positive and negative reviews will help you a product that fits you. These sites will definitely provide you with helpful reviews.

How Product Reviews Affect Online Shoppers

bank, banking, blueIn the past few years, product reviews has been increasingly powerful as consumers trust fellow consumers more than the advertisements of different products. Product reviews are underrated and online shoppers indeed rely on them. Jupiter Research showed that 77% of the consumers read product reviews even before they make an actual purchase.

Another statistic showed that 90% of consumers said that their purchase are influenced by what they read online. The traditional forms of marketing and sales are not as powerful as to the user generated content, specifically, customer reviews. Unfortunately, a great number of companies has not utilized this form of branding and marketing. The reality is, product reviews builds trust with potential consumers, which eventually translates to sale.

This is the time when businesses should let the consumers do the talking. These is free endorsement from thousands of online shoppers. Of course, this does not only mean positive reviews. Negative reviews are also good in building the trust of the online shoppers. These kind of reviews helps the consumers to confirm the credibility of the product, and in a way, adjust their expectations. Moreover, recent statistics from Reevoo showed that bad reviews improve the conversions at an amazing 67%. Reevoo learned that people who read bad reviews are the ones who convert better, as this shows that they are paying attention. This could lead to a purchase.Surveys said that 68% of the consumers trust reviews whether they are good or bad. On the other hand, 30% thinks that there are censorship or fake reviews because there are no negative opinions were seen on the page.

Types of Reviews

  • The brief overview review:
    This is the type which can be found at other affiliate sites. It is usually written in one or two paragraphs. This also includes a star rating or whatever type of rating. This includes a product image, and a link to the site. Most often, these reviews are in one page so that the consumers can immediately read which products has the highest ratings and which products are the lowest in ranking.
  • The comprehensive full-page review:
    This is the type that goes into details – all the benefits of a certain product, the features, the good and even the bad points. This may include screenshots, and product photos. Longer reviews are good compared to the one-liners for purifying the user experience. It has more weight when the reviews are more recent. CEO Matt Moog of Power Reviews also added that, “We try to focus on identifying the valuable reviews. If the product is popular and selling at a high price point, that review will have more impact.”

The product review is not just for the consumers who could buy the products. Retailers and brands can likewise use the reviews. This will enable them to get some offers, get suppliers, and develop their products. Reviews help change the products that is more valuable to the consumers. Matt Moog said, “It’s the best form of market research—real-time and specific, from people you know have used the product.”