How to Lower Your Website’s Bounce Rate (Part 1)

Bounce rate is the number of web visitors who enter your website, and then, they suddenly leave the page rather than browsing to other parts of your website. Ideally, you would want your bounce rate to be low. Your website should encourage its visitors to stay awhile and view other web pages. Below are tips and tricks for you on how to help your web visitor not to bounce away so easily:

  • Keep Your Blog Posts Short
    • You could lose readers, and your bounce rates will go up if you don’t get this right.
    • That’s why it’s important to list important points so that you will not spend a long time explaining something. (like this blog post!)
    • Your paragraphs should be short and straightforward. There’s no reason for you to beat around the bush.
    • Usually, you can explain with your points with 2 to 3 sentences.
    • However, if your list is quite long like around 10 or more points, then, number your points. For example, you would say something like, “This is the 5th tip.” or “This is the last important item on the list.” That way, it is easy for your web visitors to follow. They can anticipate how many more to read.
    • Lastly, when you are keeping text short, you are also welcoming whitespace. Seeing whitespace will help your web visitors stay calm. Thus, they will like stick around and continue reading.
    • How to make your content easy to read? Here are a few tips to follow:
      • Break down your post. Use the different heading options (h1, h2, h3, etc) so you could highlight important content.
      • You could also use horizontal lines to break into sections.
      • Limit your paragraphs to around 2 to 5 sentences. This is NOT a contest on who could write the longest.
      • Write a list blog post if possible. Long paragraphs are overwhelming to readers.
      • Don’t forget to Bold or italicize important terms.
      • Lastly, add color to your post by Including images, or graphs that will draw readers in.
Woman Browsing the Web Using a Laptop

Woman Browsing the Web Using a Laptop

  • Add Related Posts at the Bottom 
    • So, that’s how you should write an engaging post. This time, it’s time to offer more articles at the bottom of the page. They’ve reached the bottom because they’re interested in what they are reading. It’s useless not to list all related content after each post.
    • This is a brilliant way to convince people to stay. If they’ve read your blog post, they would be interested enough to read another article with a similar topic.
    • Make it easy for readers to find related articles about a topic. You can do so by adding widgets on your web page. This will help in lowering your bounce rates, and at the same, it will help readers find an article that may interest them.
    • For WordPress users, there’s a plugin called WordPress Related Posts. This plugin will help choose similar posts, but you can set the suggested posts manually also. You can change other settings as well. There are options to view the recommend posts as a list or with images. You can freely tweak these settings to your preference.

Must-Have Modern Web Design Elements (Part 2)

Last time, we talked about the importance of having a card base design, enormous product photos, and product videos. Now, I will continue discussing the modern web design elements. If you need to catch up, part 1 is here. If you wish to continue, then read on the 5 additional tips in achieving a contemporary and cutting-edge web design.

  • Unique Typography

  • One way to stand out is through using a distinct typography. Companies can now buy a specific typography of their choice to help them stand out from the crowd. Their customers can easily identify their brand over the competition. In recent years, there’s been a growing number of fonts for businesses to choose from, making it simpler for businesses to express their own style with the help of typography.
    • It is useful when:
      • you want to be different, and attract attention.
      • you want to introduce a fun (or serious) side depending on your brand.
    • Regardless of what you decide on, make sure it is applicable to different browsers and devices. If not, the correct font won’t be displayed.
  • Massive Hero Images

  • What are hero images? These are large banners that are mainly placed in the front and center of a web page. A hero image can be a combination of images and texts, and it can also be a set of dynamic or static dynamic images.
    • It is useful when:
      • you want something new, and something visually appealing. Instead of adding CTA buttons, you can just add a hero image with image and text.
      • you want an alternative way of sharing you story. let’s admit it images are extremely persuasive than texts.
an example of a set of static hero images.

an example of a set of static hero images.

  • Background Videos

  • If you want another option aside from hero images, you might want to consider adding background videos. It’s very engaging so it’s hard for web visitors not to click and watch. Other than that, human brains process information better when it’s presented through a video ran than just mere text. When you are explaining through videos, the information seems easy to digest, and it just flows effortlessly.
    • It is useful when:
      • you want to put everything together. you don’t really have to add other design elements because it’s all there.
      • you want to reduce space and content. a video can do all the explaining for you.
  • A flat design

  • Apple utilized a flat design since 2013. So what is a flat design? A web design element that is not 3D is considered a flat design. When an image has no shadow, it is an example of a flat design.
    • It is useful when:
      • you want to your page to load more quickly.
      • you want an uncomplicated and simple design that easy for your web visitors to understand.
  • Hamburger Menus

  • When you want to simplify navigation, you can just add hamburger menus like what Google Chrome did. If you’ve noticed, Chrome’s menu is on the right corner. Because the menu has three lines stacked up, thus, the name hamburger menu was conceived.
    • It is useful when:
      • you want to remove unnecessary navigation menus and options.
      • you want to provide a better user experience that’s simpler and distraction-free.

Must-Have Modern Web Design Elements (Part 1)

What’s trendy 5 years ago may not be what is popular now. Since it’s already 2019 is, I will share with you 3 timely and relevant web design elements. So, let’s cut the long intro. Shall we start revamping your website into something stylish and contemporary? Here we go!

  • Card Based Design

    • The card layout is becoming a worldwide trend. If you are not familiar with it, the concept is that a given information is presented in a shape of a card. A series of rectangular shaped cards are showed on your screen. It is up to you to choose on what information you would like to read/see.
    • Popular examples that use this card design are websites like Google, Pinterest, Youtube, and many others.
    • Why is it a popular choice?
      • Web designers prefer the card design because it is able to give a quick look (glance) on the content without actually clicking it. This saves a lot of time. Web visitors don’t have to click on every blog post or every link to see if interests them. There’s already a short preview for people to read.
    • It is useful when:
      • you are presenting multiple products on one page. Users can roughly compare the products basing on the given display image.
      • you are designing a mobile-centric website. It’s almost the exact shape of a phone screen.
An example of card based design.

This is an example of a card based design. Each card shows a short preview of the content if you choose to view it.

  • Enormous Product Images

    • Instead of words doing all the talking, some prefer pictures. Some websites, especially B2B, feature gigantic product images on their websites to emphasize the different features of their products.
    • Take, for example, Apple’s iPad. On the product page, you will notice that there aren’t much words. It’s the pictures talking to you. Instead of describing the features, it is showing you that the device is slim, magical, and it’s like a computer.
    • It is useful when:
      • you want your products to stand out from the rest. The product images are visual representation (proof) that you are serious with your game.
      • you want your customers to get a grasp (a better understanding) about your products.
  • Product Videos

    • Aside from product images, product videos are also getting popular these days. Websites are starting to add a short snippet of their products. With videos, things are explained clearly. Moreover, customers can easily decide if the product is for them or not.
    • According to an article by Inc. Magazine, the secret to B2B marketing is through these product videos. In fact, nearly half of the B2B customers interviewed shared that they watch videos when researching for products and services. Moreover, they rely on video sharing platforms like YouTube to look for product videos.
    • So, this is a wake-up call to all the B2B companies! You need to create videos explaining your products in detail because 92% of B2B customers search for videos online.
    • It is useful when:
      • you want to give your clients a quick understanding about your product or service.
      • you want to demonstrate how a product is to very easy use.

So, that’s it for now! We have only touched the surface so watch for more web design trends!

Update: here’s the link for the second part of the series.

Say Goodbye to These Mobile Design Elements (Part 2)

Since it’s already 2019, I thought of compiling a series of mobile design elements that you should ditch. It’s just timely and relevant to declutter and improve your website for the better. If your mobile design elements do not work like it used to, it’s time to replace it with newer features. So, follow these tips to enhance user experience and scannability.


    • Even in websites, there are sticky notes. There are design elements icons that are placed on one corner. As you move through the page, it sticks to its position. Whenever the user needs it, it is readily available.
    • Examples of these sticky web elements would be a live chat feature, or a feedback button. So, wherever you may be in a website, you can easily find the helpful button ready to help whenever something goes wrong. On desktop, these sticky elements are really effective.
    • However, on mobile-first websites, it wouldn’t work. Yes, they’re just tiny icons, but it blocks the content on your website. Since it acts like a sticky note, it will follow you everywhere, and it is placed over any text or image.
    • These sticky elements are more of a distraction on mobile sites because it they are distinct and easy to identify so that web visitors can easily click it whenever they need assistance. But when you don’t need help, it’s a source of frustration and inconvenience. So, my point is that sticky icons are not advisable on mobile.
    • Don’t let ’em block the view. If you think this feature is important in your website, at least, give your web visitors the liberty to dismiss these sticky elements. Another solution is to change these icons to social media share buttons. Instead of offering help, give your visitors the convenience to easily share the article they’re reading.
    • This way, these sticky elements are not annoying. Instead, they help you boost your interactions and engagements on social media. They will able to share your website to their circle of friends online.
A website that provides a good navigation and search function.

A website that provides a good navigation and search function.


    • Believe or not, there moments are even content is a website’s major problem. Sometimes, it’s not just about these web elements. You also need to cut down on content that is not needed to be there.
    • Don’t stress your web visitors too much information on the homepage alone. There’s this website that has content above the header. This is a huge NO! Your header is important in terms of navigation so it should be on top at all times. Don’t try to put anything else above it. The elements on top should always be your logo and then navigation. How will people navigate through your website if your header is overruled by needless content?
    • This is why you shouldn’t prioritize promotion over navigation. Don’t be the obstacle on achieving smooth mobile experience. Instead of providing too much content on the main page, why not add a search feature? That way, your header gets undivided attention, and at the same time, your users can search for something they actually want.

That’s it! I hope I have provided you with some important insights this new year. Need to recap part 1? Click here.

Say Goodbye to These Mobile Design Elements (Part 1)

It’s 2019! Out with the old mobile design elements, and in with the new features. It’s time to do an annual clean up on your website to enhance browsing experience. If you want to create a more responsive and more polished website, these tips will immensely help your evolving website this 2019.

Two Women Holding Their Phones

Two Women Holding Their Phones

So, don’t hesitate to ditch the following design elements.

    • A sidebar divides your website into distinct sections, like news, blog, store, and so on. This design element has been handy for lots of websites for a long time. It is easier web visitors to find sections that they like. However, with mobile device usage increasing over time, the sidebar isn’t the right solution.  Yes, for desktop, it is. For mobile, nope!
    • Usually, mobile websites tend to focus on highlighting their social media accounts, promoting merch on the shop, signing up for email list, adding more ads for more items or web content, and recommending related posts.
    • If Twitter is where your followers are, link it on your website. Web visitors will be able to view your live Twitter feed. They will know the latest updates about your products, and they will also read about what other people are saying. Don’t forget to add your social media buttons. So, new visitors can easily follow or subscribe to your feed.
    • To ensure an agile and free-flowing experience, I would suggest not adding forms on mobile sites.  Multiple forms are totally unnecessary and it would not guarantee a smooth user experience. If you have a lengthy form for your users to fill out, the desktop version would be the better choice. If you really need to add a form, find a platform that works well with your mobile-centric website.
    • For blog posts, don’t focus on images. Instead, make sure titles are text links. So, when readers click on a tile, it will redirect to the specific post.  After each post, you should provide links to other articles or provide easy navigation to the previous (or next) blog post. It’s an efficient to help the readers move from one point to another without too much hassle.
    • Pop-ups are annoying even on desktop! Seriously, stop with those interring pop-ups that no one really cares about. If you are really serious with improving user experience, then, say goodbye to these pesky pop-ups that suddenly emerges out of nowhere.
    • I’m sure you’ve experienced pop-ups numerous times, and you can attest that they are not a good idea. They are an obstruction to what your web visitors are reading because it is blocking some important content of your website.
    • Sometimes, websites are quite redundant. On their main banner, an existing promo is advertised. On the pop-up, the same thing is shown. At least, show a different promotion on the pop-up like Free Shipping on ALL orders. That way, you will get the viewers’ attention. Still, I don’t recommend adding pop-ups on your home page or any part of your website. It’s one sure way to scare away customers!

There are still more design elements to be discussed on future posts. Keep an eye on it or visit this page from time to time because I will surely provide a link for part 2!

Phoenix Web Design – The Importance of Writing Numbers as Numerals

Want to know a secret? Numbers stop wandering eyes.

Yes, I’m not kidding.

Lots Of Numbers

Lots Of Numbers

Numbers like 23, 19, and 47 make your readers halt.

Let me explain further! Nowadays, most web visitors like to skim and read only the important points. Most likely, they’ll read a paragraph that interests them, but it’s highly unlikely for them to read the entire page. So, if you want to get their attention, it’s better to write numbers as numerals (ex. 56) and not as words (ex. fifty six.)

If you want your readers to pause and spend more on your page, it’s recommended to add numerals into the mix of words that they choose to ignore.

  • Why is this? What’s so special with numbers?
  • Because numbers represent facts, which is something users typically relish. Sometimes people are looking for specific facts, such as a product’s weight or size, so product pages are certainly one place where you should write numbers as numerals. But even when a number doesn’t represent a product attribute, it’s a more compact (and thus attractive) representation of hard information than flowery verbiage.
  • How does this happen? How can they locate the numerals?
  • The eyes can easily detect numbers because the shape varies. Aside from that, it is obviously different from the letters. If you put numbers and letters side by side, the numbers will stand out than the ABCs.
  • From anyone’s peripheral vision, 8080 looks totally distinct than the words: eight thousand eighty. Even if I don’t make the example bold, still, the numerical value stands out over the spelled number.

Bottom line: adding 1, 2, 3 (or any number) increases scannability of your content. In the digital world, we all know that scannability and readability are extremely important.

Ditching the conventional writing style

If you consult English textbooks, and other print media, numbers are written in words.  Many grammar books tell you to spell out numbers. They specifically tell to spell the following:

  • any number that is the 1st word in any sentence.
  • any number followed by hundred, thousand, and so on. (ex. one hundred)
  • round numbers (ex. when you round off 84 to the tens place, it becomes 80. So, you spell that as eighty.)
  • huge numbers (ex. five million dollars)
  • any number from 1 to 99.

However, when you are in the World Wide Web, the writing style varies. So, if you are writing a blog post, or any content, these are the guidelines to consider:

  • View numbers as digits (ex. 500, and NOT five hundred)
  • Even if it’s the first word in a sentence, don’t spell the numbers.
  • 8324 is better than eight thousand three hundred twenty four. (see the previous bullet point.)
  • Indicate the numerals for numbers up to 1 billion only.
  • When numbers reach a trillion or so, just spell it out. (6,000,000,000,000 look annoying already. So, for this, writing 6 trillion is a better option.)
  • Spell out numbers when it is just a rough estimate. (ex. We surveyed over a hundred customers regarding the website’s usability.)
  • If you know the exact numbers, it’s okay to use digits. (ex. We surveyed 125 customers regarding the website’s usability.)

Phoenix Web Design – Tips on Designing Your Website’s 404 Page (Part 2)

When your web visitors stumble upon a 404 page, it doesn’t have to end in disappointment. This is your chance to make up for the faulty navigation. You can take the wheel and guide them to take a step back or to go to another page that may interest them. The best way to present navigation options is through a 404 page.

How to transform 404 pages into helpful pages?

How to transform 404 pages into helpful pages?

These are the tips you can apply when designing a 404 error page:

  • Add images that go well with your message.
    • First, you to think of what you are going to say to your web visitors. The next thing that you should do is to find an image or create one that fits your message. Usually, the first thing that gets noticed is the image displayed. The chosen image helps stress your desired message.
  • Limit the given options.
    • Don’t overwhelm your already frustrated web visitors. Aside from the stunning visual as previously stated, also offer them a clear navigation. Sure, colorful and funny images will entertain them a bit, but they are there because they are looking for something.
    • Help them reach their goal, which is to find a specific page. The next thing you can do is to offer navigation options. Don’t push them further into the dark.
    • Basically, you can offer 3 practical options when they encountered an unexpected error:
      • Web visitors can go back to the last working page to help them trace where it went wrong.
      • They can also go the main page of the website so they can start a new search and look for other things that may interest them.
      • The 3rd is having an option to report the error. Give your web visitors a chance to explain the situation and report the bad link. This way, you are aware of the existing problems your customers are experiencing. You will know what parts need immediate attention, and you know what areas to focus on in terms of designing the overall atmosphere of your website.
    • Aside from the options presented above, you can also provide these helpful tools to help them even more:
      • Live chat feature.
      • I know a lot of people find chat bots extremely annoying. However, in a specific instance where a customer is lost, chat bots or chat assistance is really helpful. Adding a live chat option can help guide customers to the right direction. You create automated messages and guide web visitors to links and resources. If the issue is not resolved, a customer service representative can answer their queries.
      • Search box.
      • Another technique is to provide a search box on the 404 page. Web visitors can start a new search or use similar keywords to their existing search. Maybe the 404 page appeared because of a small typo. This search box can help them find what they looking for.
      • FAQ.
      • You can also use this opportunity to answer common questions regarding 404 and other related errors. This is your chance to explain the causes, alleviate their frustration, and offer solutions.

One last reminder — whatever design modification you choose to apply, make sure the options are applicable both on mobile and on desktop. Your 404 page don’t have to be harbinger of disappointment. Instead, offer solutions that are simple and easy to follow. In case you missed part 1, revisit and read the previously discussed tips.

Phoenix Web Design – Tips on Designing Your Website’s 404 Page (Part 1)

If you don’t know, a 404 page appears when someone clicks a broken link. It’s a standard response to a non-existent page. However, not a lot customize the error message on the 404 page. Typically, it will just display a message that the link you clicked is “NOT FOUND.” Depending on your preference, you can choose to apply unique message prompts. Web designers tend to deviate from the traditional approach.

In this post, I will give you tips on how to creatively present your 404 page, and how to help web visitors navigate into a page that’s 100% working. Read the helpful tips below:

  • Tone it down!
  • Your web visitors are already frustrated that they got an error upon clicking a link. This your opportunity to pacify the situation, and remind them that the people behind the scenes are working on it.
  • It wouldn’t help if you will just give them a generic prompt, making the page impersonal and cold. This will just make your web visitors more frustrated and leave the your website.
    • How to lighten the mood?
    • Be like a friendly customer service representative.
    • You can customize your 404 page using a friendly tone. Design it with an inviting and warm atmosphere. Remind them that you are still fixing it. Say something like, “Hello there, are terribly sorry about that. You are seeing this because the link you clicked may be incorrect or outdated.”
    • Share a joke.
    • Your web visitors already feel bad because they see an error. Lighten up the situation by cracking a joke. Insert puns to ease the inconvenience. For example, “Ooops! The link is broken. Now, our hearts are too. Let us find you a match ASAP!” Then, below the message, you can provide more options for them to clicks.
  • Broken links... and other broken things! </3

    Broken links… and other broken things! </3

    • Be sassy.
    • You don’t have to be always following a certain path. Grab the attention of your web visitors by showing an image of literally a broken page like Blizzard’s 404 page. Yes, it may shock them, but it offers a cheeky and unexpected response.
    • Add interactive games.
    • When you visit Kualo and you can’t seem to go to a link provided, it will say that the invaders took over the page. A game similar to Space Invaders will then appear. Guess what? It’s an actually game. The bearer of bad news becomes a highly addictive game. Now, that’s a creative way of turning an error message to a fun and interactive page!
    • On the plus side, if you score over 1000 points, you will get a web hosting discount. This proves that 404 pages need NOT to be a source of disappoint. It can also be a bearer of good news!
    • Deep web.
    • Yes, your 404 page can be friendly, sassy, and funny. However, this is also a chance to be informative! You can suggest other helpful links on your website. Offer them articles that will teach them new things.
    • The National Public Radio’s 404 page offers a list of people and things that also mysteriously disappeared. One popular example is the American aviation pioneer, Amelia Earhart. It will surely make you forget about the broken link. Instead, you will ponder about the intriguing story you just read.
  • That’s it for now! If you want more 404 design tips, part 2 is posted here!

Phoenix Web Design – 4 More Elements That Should Be In Your Product Page

Person Browsing a Website's Product Page

Person Browsing a Website’s Product Page

If your online store is not gaining any revenue lately, it’s probably not the product that’s faulty. Perhaps, you need to tweak your product page. You may need to enhance your product page and add certain elements that effectively turn web visitors to customers.

In this blog post, I’m going to share 4 more page elements you can add to your product to convert web visitors. Previously, I have shared 4 elements already so this post is just a continuation of that.

Be sure to include these elements in your product page:


    • When you are selling popular products, most likely you are not the one selling it. So, try to be different and don’t just the description given by the manufacturer. That will just make another generic product page that sells the same merchandise.
    • An online store tried to change their product description and the results were very clear. The website gained an 84% increase in web traffic by editing 10% of the descriptions. Surely, the impact would be greater if the online store wrote descriptions to more of its product pages.
    • Give a detailed product description because like product photos, the descriptions help customers imagine themselves using the product. So, indicate how the product will make their daily lives easier.

    • Of course, customers will always have questions regarding the product. Not everything will be discussed in the given description because it will just make your product descriptions boring and longer than usual. So, you can talk about the specific details on an FAQ page.
    •  You can include a link to the FAQ page on every product page. The goal here is to answer common questions, and to alleviate the customers’ doubt. They will understand more about your products, and know more how you do business.

    • In 2017, more than 34% of online sales were achieved using mobile devices. As more and more people rely on their mobile phones, the numbers are predicted to skyrocket in the coming years.
    • This is an indication for you to optimize not just the desktop version of your website, but also the mobile version. Both desktop and mobile should reflect the same information. The style, format, theme, color scheme should be consistent with the desktop version.

    • In this day and age, people have a fear of missing out on things. So, when customers see that you have a flash sale for only one day, they will immediately add items on their cart. Use this fear as a leverage for your website to gain more traffic and revenue.
    • There will be a sense of urgency if you add countdown timers on your home page. Also, add huge banners that the sale will end soon.  They will surely click it so make sure a list of discounted products will be provided.
    • For more psychological tricks you can add on your website, I have listed them all here.

Phoenix Web Design – 4 Elements That Should Be In Your Product Page

If you have a fairly new website and you’re striving to gain sales, maybe it’s time to revamp your product page. How to do that exactly? Don’t worry because I’ve got you covered. I will share 4 easy product page modifications in this blog post. For each product page element, I will explain it in details and elaborate by giving you tips. Are you ready?

Macbook Pro Beside White Ipad

These are the essential features of a product page:

    • Customers won’t be satisfied without seeing a preview of the product. That’s why some people still prefer going to brick-and-mortar stores. As an online store, the best thing you can do is to replicate the shopper’s experience by providing high-resolution photos of the product. Another way is to provide a photo that has an exact dimension of the product. Make sure also that you can provide photos from different viewing angles.
      • Pro Tips:
      • As much as possible, keep the background of the photos white. Multicolored products stand out more on a pale background.
      • Include photos of people using the product so the potential customers can anticipate the measurements of the product. For example, they can foresee that the item is slim and pocket-size.
      • If the product is available in different colors, provide sample photos of the item in various colors.
      • Make sure that customers can zoom in the product photos so they can see the intricate details and other visible features of the said product.
    • Dr. Robert B. Cialdini, author of the best-selling book Influence: The Psychology of Persuasion, shared that people can’t say no when they are showered with free gifts. You can use this as leverage to your web visitors to make a purchase. Offer a freebie once they purchase selected products on your site. Perhaps, you can also offer a free shipping voucher for first-time customers.
    • Limit freebies to prevent abuse of the current promotions. For example, each purchase can only have a maximum of 2 free items. Also, another tip is to pair it up with existing products that need a little boost.
    • Don’t brag about having the “best” products on the web. Your customers will only trust fellow buyers. So, feature the outstanding reviews from your customers. List your highest-rated products. When they see raving reviews of a product, web visitors can’t help but click on the item. They will be curious on what the fuss is all about.
    • According to BrightLocal’s survey in 2017, 73% of the customers surveyed shared that they trust online stores more when they highlight ecstatic reviews on their website. Just make sure to not share too many 5-star reviews because it’s pretty impossible to satisfy each and every customer.
    • When web visitors browse for products they might like, they would not like every product click, right? So, this is your chance to suggest other items they could enjoy.  If you suggest more products, then, it will lessen your bounce rates. They wouldn’t leave your website immediately or abandon the page. You are giving your web visitors to look at other products. Thus, increasing their chance of discovering a product they actually like.
    • Like Amazon, you can include a “products related to this item” section. You can also say, “customers also bought this item.” Don’t hesitate to share your product recommendations because they might help out someone in need of it.
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