Every website has a bounce rate. However, if yours gets too high, it’s a sign that something is broken. The cause of excessive bounce rate needs to be fixed to prevent losses in your revenue. What’s more, the bounce rate of your website will impact your website’s ranking.
It’s quite tricky to identify if the current bounce rate of your website is acceptable or not. Also, high bounce rates can be due to a myriad of problems.
First, where does the bounce rate of your website stands? Here’s a quick look at each percentage:
25% and lower – exceptional
26% to 40% – an acceptable range
41% to 55% – still acceptable and usually considered just above average range
56% to 70% – still acceptable based on a website’s niche, but higher than normal
70% and higher – there’s an urgent problem on your website that you need to fix
Reasons why you have a very high bounce rate
If your website happens to record a bounce rate higher than 70%, you have to find out what’s causing the problem ASAP. Take note that letting a high bounce rate linger will cause substantial losses on your business. Worse, it will push you to the depths of search results.
Slow loading time
This is the leading enemy of website owners. If your website loads longer than three seconds, your visitor will look for another option. This translates to losses on revenue and a massive decline in warm leads.
For websites with hundreds of pages, it will help to compress the images or to fix code errors. You should also check if your hosting or server is suitable for the amount of traffic your website is experiencing. Sometimes, an upgrade to a dedicated hosting can do wonders on your bounce rate.
Poor navigation and functions
Another common flaw among websites is poor navigation. Some buttons may not be working, or the pages are difficult to view and use on mobile devices. Take note that more than half of consumers are purchasing online goods through their mobile phones. This is the reason why you should always optimize for mobile view first before the desktop version.
The best thing to do here is to browse your website the way consumers do. It will give you first-hand experience and knowledge of what’s wrong with your website.
Avoid publishing content for the sake of updating your website. Always think about what your visitors need and what could be of value for your rankings. Also, never write for search bots alone, write for the people and make sure that your tone is conversational and easy to understand.
Always brush up your copywriting skills. If you don’t have the time and skills to update your content, it’s best to hire a copywriter for a small amount.
The bounce rate of your website will impact your revenue, rankings, and credibility among users. You must fix the problems behind this to improve user experience and to boost your business’ visibility.