As much as SEO brings in a lot of sales opportunities to business, not all owners are interested in investing in it. They are more bent on spending their precious dollars on improving their brand, buying that new office chair, or just saving it for whatever its worth.
For those who own a business website, it’s imperative to perform SEO. If not, your pages won’t get to see the light of day. It’s nothing but a chocolate teapot on the web.
Every year, SEO strategies change. But the hard work is worth it for small business. Here’s why:
1. SEO is the main source of organic traffic
Organic search is the major source of website traffic. And how will you enjoy organic search? It’s when your website is seen on search results. In short, you need SEO to outrank your competitors. In fact, 51% of website traffic comes from organic search and only 5% from social.
2. The results are long-term
Performing SEO on your business website is like planting a seed. It will take time to grow but you will reap the fruits longer. Just to show you the bigger picture, new websites will take 6 months up to a year to see actual results. It’s a long wait but totally worth it.
3. SEO can be affordable than PPC
If we’re going to talk about a six-month goal, SEO is way affordable than relying on PPC alone. Besides, only 10% of traffic comes from paid search which is smaller than what SEO can bring. Sure, PPC campaigns offer instant results. However, it’s only as good as your ability to pay.
4. It will improve your audience’s trust
Ranking on top of the search results gives a subliminal message to your audience that your business is trustworthy. Also, the fact that you earned the trust of search engines is a big plus for your website. You’ll also become the authority in your niche.
5. You can get more customers
When you get more exposure to your target audience, the more customers you’ll get. Top searches get the most clicks which are directly related to conversions. However, keeping your leads hook is another story. You should send the right message at the right time.
6. Better ROI
When traffic is higher, there’s a high chance that it will include quality leads. Remember, 40% of business revenue is related to organic search. Regardless if you have a small or large company, SEO will do wonders on your sales. Besides, the benefits of SEO last for long.
7. It will open up new opportunities
If done right, SEO can bring more opportunities to your business. The increase in sales may lead to expansion and a bigger brand. Once you make a mark on your customers, they will share your brand and you can expect more ROI in the coming years.
An inbound marketing plan wouldn’t be complete without an SEO strategy. Besides, all businesses will benefit from the right SEO techniques. And with patience, the results will be worth the investment.