Phoenix Website Design – Image Optimization Tips to Apply (Part 3)

Okay, I’ve shared Image Optimization Tips to Apply (Part 1) and Image Optimization Tips to Apply (Part 2) with you.

Person Browsing Photos on a Laptop during Daytime

Here’s the last of the image optimization tips to help you enhance your website for the better. Are you ready?

6. Don’t forget to add alt text.

Alt texts are the written description displayed when a web browser can’t properly display the image.Like the image file name, the alt text is added to describe the image. Once the image won’t appear, the alt will be displayed on the top left corner of the image box. More on: 5 Best Practices when Writing Anchor Texts

So, you need to be sure that the alt text perfectly describe the image. Alt texts help you with your SEO strategy as search engines will read the texts instead of the actual image. You might think these optimizations are little and insignificant but, trust me, alt tags can help your website achieve better SERP rankings. Google even emphasized this on their best practices for images.

Aside from Google’s rules, the addition of alt texts are mandated by The Americans with Disabilities Act (ADA) for users who are visually impaired. The alt text can help them decipher what the image is about without actually see it. For example, instead of just indicating “milk chocolate”, be more specific by putting the exact name “Trader Joe’s Pound Plus Milk Chocolate with Almonds”.

Lastly, a good alt text can also serve as an anchor text of an internal link.

7. Categorize your image files.

If you look at the same guidelines I mentioned above, Google made it clear that the file path and the file name are important factors when they rank images. What does this mean?

For instance, your website is selling different types of dresses. Don’t just dump all the photos in one folder. Instead, create subfolders to further classify your photos and start adding folders such as “Casual”, “Cocktail”, “Work”, “Formal”, “Maxi”, “Floral”, and so on.

8. Optimize your titles and meta description.

Aside from the file path and file name of your images, other factors added to the search algorithm are the page title and meta descriptions.

According to Google’s best practices:

“Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query. This helps users decide whether or not to click on a result. We use a number of different sources for this information, including descriptive information in the title, and meta tags for each page. You can help us improve the quality of the title and snippet displayed for your pages by following Google’s title and snippet guidelines.”

9. Include mobile-friendly images.

How do you create images fit for the mobile devices? Easy! You add responsive images, meaning the photo will adapt to size whether a particular user is viewing it on a desktop computer or a mobile device. Other than that, here are some tips to help you. 1) Choose clear images that aren’t too complex when reduced to a small size. 2) Upload an appropriately-sized image, meaning you should choose the image with the largest pixel dimension for a website with large or wide photos. 3) If it’s the opposite, you can use a photo editor, such as TinyJPG, to downsize.

Phoenix Website Design – Image Optimization Tips to Apply (Part 2)

In Image Optimization Tips to Apply (Part 1), I already shared with you the importance of image optimization. Plus, I gave you some tips to start with, but there are still more!

Girl lying in grass taking a picture on a retro camera.

Below are 3 more tips on how to optimize your images:

3. Make your original photos standout.

You see, there’s nothing wrong on using stock photos. However, if your website is all filled with stock photos, you will generic like the many sites before you. So, as much as possible, try to add your own photos along with some stock photos on the side.

If you are a business that focuses on customer service yet people don’t see your actual workplace. Instead, they see a stock photo of an office. Seeing this situation, of course, potential clients would hesitate because the smiling faces could be just stock photo and not your actual clients.

In the end, it won’t have an impact to your business. It will drag you down! So, add original pictures because this will win you more clients and better rankings on related searches.

4. Abide by the Copyright Act.

Next, you have to follow the rules. Whether you using a free stock photo or paid one, please check for any copyright conflict. You can read more of this on: The Photos and the Copyright Act

There are countless number of sites that provide stock photos, but read their respective policies. If you aren’t careful, a lawsuit might appear right at your doorstep. I also discussed the proper attribution when using someone’s work on How to Properly Attribute Photos Under the Creative Commons License. Aside from that, you can learn more about The Photos and the Creative Commons License. Like I said, there are numerous free photos out there, but please don’t violate rules.

5. Add distinct file names.

Once you upload your image files, try your best to give it a descriptive file name. Not providing a clear name or description will not add weight. Your images will mean nothing; it’s just an empty display!

Usually, file names of image will appear as “IMG_014578”, “PHOTO-54874963”, or something between those lines. If you retain such files names, Google won’t able to understand the images. Your task is supposed to be helping Google understand  the nature of your uploaded images. So, you better start editing the file names and ditch the default ones in order to aid the search engines in understanding your website. Thus, improving your SEO scores.

To be honest, doing this step won’t require a specific skill set. You just need time and patience in renaming your images in the library. Of course, if your website is big, then, you would need to go over  an extensive library of photos. For instance, you have multiple images mobile phones because you are selling different brands. Don’t just name it “phone” and other subsequent images would be “phone-01”, “phone-02”, and etc. Instead, provide a distinct name like “Apple-iPhone-8” or “Samsung-Galaxy-Note-20” to help both users and search engines understand what the image is all about.

 

Want more? Image Optimization Tips to Apply (Part 3)

Phoenix Website Design – Image Optimization Tips to Apply (Part 1)

Today, we are going to focus on images. Take a moment to examine your website, and check if the images are stock photographs from various providers. Whether you paid for these stock photos or not, these images will be a huge part of your website. They can be added to blog posts, product pages, or simply add color to the background.

person taking a photo using iPhone

However, it doesn’t end there because you have optimize these images. Why? Because the images, altogether, add weight to your growing website. Thus, slowing it down in the process. Remember, page speed is an important ranking factor. You can’t just ignore it! Be sure to apply the 5 Steps to Increase Website Speed.

Plus, images are useless without alt text. If you just add them to your page without optimizing, search engines can’t detect them!

So, you now realize the importance of image optimization is in a given website. In this series of blog posts, I will share with you a number of image optimization you to apply on your site now.

1. Choose what image format works best.

“What? There are many image formats?”  Yes, it’s like ordering different burgers at McDonald’s. So, before you start adding them, you better be sure you know the different file types and choose what is best. Here are the common types:

  • PNG means the Portable Network Graphic (PNG) format. The image is compression with lossless compression. What does this mean? Images are better because it doesn’t loose its quality. However, the downside is that the file size is larger, meaning it may take time to load.
  • JPEG is the shorter term for Joint Photographic Experts Group (JPEG). It’s the opposite of PNG, utilizing a lossy compression for images. Upon losing quality, you get to have a lighter set of images that will speed up your site.

There are still other formats to choose from, but PNG and JPEG are commonly among different websites. Personally, I prefer PNG for the quality. As long as you don’t add too many PNG files in one page, I don’t think it will affect page speed that much. At the end of the day, it boils down to your preference.

2. Don’t forget to compress it.

It’s not only important to choose what image format to use, but you also need to compress your chosen images. If you don’t compress, your website inflate like a huge hot air balloon.

Basing from HTTPArchive.org’s report, images take up nearly 1/4 space. An average of 21% to be exact will be added to the weight of a page.

So, in order not to occupy the much needed space for website, it is recommended to compress your images. Do not upload the original files; instead, use tools — such as TinyJPG and Smush — before inserting the images to a page. Of course, there’s always desktop applications like Photoshop, but TinyJPG and WP Smush are online tools you can conveniently add to your WordPress site!

According to Increasingly’s Case Study, image compression has improved page speed by 2 seconds. A faster page speed is something attractive to users for sure!

If you don’t know your current page speed, just go to PageSpeed Insights and input your website link.

 

Next? Image Optimization Tips to Apply (Part 2)

Phoenix Website Design – 2020 Edition: The Writing To-Dos (Part 2)

After The Writing To-Dos (Part 2), I bring you another set of to-dos.

Person Writing on Paper Using Yellow and Black Pen

Read them carefully below:

5. DO study SEO

  • In the digital realm, SEO is a must. All websites strive to improve their search engine rankings. Whether a business has an SEO team or not, you should try to apply on-page SEO techniques.
  • On-page SEO optimizations include page title, meta descriptions, headings, and others. Aside from that, learn also the internal linking practices to link related articles together. Both readers and search engines will appreciate linked pages. Here are the some of the other tips you can :
    • Break down content using heading tags
    • Use bullets and numbers to emphasize important points.
    • Add  bold or italics to further emphasize words and diapers.
    • Meta descriptions should be within the ideal 160-character limit.
  • If you work for a marketing agency, then, when you apply these tips, they will surely love your work more!

6. DO work to improve your reputation

  • If Google checks for E-A -T, as writers, you should work for A-R-T. This means Authority, Reputation and Trust.
  • Create an article that exudes your reputable character. If you write something inferior, readers can definitely notice this mediocrity. Once you establish A-R-T, the returns are continuous.

7. DO utilize your creative time well

  • Let’s face it, as writers, we don’t have all day to write. There’s only a limited time to be creative, which may be 2 hours for some or 5 hours for others. You get the point; just find your exact amount of creative time.
  • If you find yourself distracted, then, take a writing break. It’s only natural that you creativity wanes so train yourself to extend your creative. For sure, like any skill, you can further develop this skill.

8. DO read and write on a daily basis

  • In order to improve your creative time, read and write regularly. Moreover, schedule this writing exercise and strictly follow the schedule you chose.
  • It really depends on you; if you think allocating 3 straight hours, then, go ahead. Use this time to improve your reading and writing, and to focus on your tasks at hand.

9. DO appreciate your downtime

  • In this fast-paced society, we always equate being busy as being productive. Nope, it’s not. You don’t need to work nonstop, drown yourself on energy drinks, and ignoring the outside world.
  • When nothing works, take a break and use this for your “creative” time. What I meant was to do more of what sparks your creativity. If you like to draw, then, pause your writing work and spend some time doing what you love!
  • Learn to walk away if you don’t get any inspiration to write. Writing is NOT working like there’s no tomorrow! If you think your work is bad, then, come back tomorrow and look at it with a fresh pair of eyes!

 

Conclusion

True, you can still write effectively without SEO, but this won’t make you standout as an online writing. Without trust and confidence from your readers, you cannot create such a strong brand loyalty. As long as you continue to write this 2020, you need to improve your writing skills… AND following these tips will help you take your articles to a higher level!

Phoenix Website Design – 2020 Edition: The Writing To-Dos (Part 1)

Now that the list of NOT to-dos are done, let’s go over some important to-dos. However, if you want to recap all the previous tips, here they are:

Today, more than ever, online writers are essential to formulate creative product descriptions, meta descriptions, blog posts, and many others.

Person Writing on a Notebook near a Be Happy Painted Mug

Before I begin, I would like to stress that this list won’t focus on content strategy. Instead, this will be about marketing writers in order to cater to the SEO side and the creative side of online writing.

1. DO practice patience

  • Writing is not not something you can do in a snap. As I stated previous, you should not skip making the outline. You need to draft what needs to be in the intro, body, and conclusion.
  • Yes, a great article may longer than usual. Like the other important things in life, you can’t rush writing. Most of the time, you will allocate time in editing. So, practice the art of being patient in writing, editing, revising your work. (But remember, don’t try to procrastinate in order to attain perfection!)

2. DO try to improve your craft

  • Just like singing and dancing, writing is a skill that you can polish. Though complete mastery is not something one can achieve, it doesn’t mean that one should just sit and relax. We should all strive to be better writers.
  • When you strive to write better, you keep aiming for the best you can be. Whatever your skill may be, instill discipline.
  • Think of the most influential people in history and study how they don’t settle for mediocrity. They honed their craft for as long as they lived! Their written stories are timeless and will be enjoyed by the future generations. How about your work?

3. DO revise your work

  • Writing is an endless cycle of drafting, editing, and revising. After you have written one article, you edit and revise it again. During these repetitive tasks, make sure to improve your work. If you see something unnecessary, don’t hesitate to cut it out. In the end, you would want to simplify the complicated topics.
  • But first, you need your outline. Write your outline without worrying of the grammar, spelling, and word choices.  Once it’s done, then, rewrite your work with the changes you want to apply. As I always point out, you should aim to make things better and NOT to “perfect” your article. No one is perfect; you will just go crazy perfecting every little detail!

4. DO study the subject matter and show authority

  • Lastly, I believe that in order to be a good writer, you should also be a writer. You can’t write well if you don’t read.
  • Whether you feel like reading a book, listening to audiobooks, or streaming, you do what improves your passion. Never stop studying and pursuing your passion. The more you know, the easier the words will come to you. More knowledge means more words! So, keep learning until you are revered as an expert in your niche!

 

More tips? 2020 Edition: The Writing To-Dos (Part 2)

Phoenix Website Design – 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 3)

By now, you probably have read 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 1) and 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 2) already. But I still have more to share with you guys….

three men using MacBooks

Shall we go over the final list now?

7. Followerwonk

Social media will only work to your advantage if you have a concrete plan in mind. So, how can you analyze your social media posts? Well, say hello to Followerwonk; it’s a free tool to help decipher what the Twitter analytics data imply. Though it’s seems complicated, trust me,  Followerwonk is extremely easy to use.

What can it do for your business?

  • Find – You can search Twitter profiles and compared them with other accounts. This feature is extremely helpful when you are looking for digital influencers.
  • Analyze – Categorize your followers by their location and by who they follow. It’s easy to compare and contrast your  current standing with your direct competitors.
  • Optimize – Looks into your gains and losses so that you can clearly give what your followers  like best in terms of content.

However, Followerwonk is not available for Facebook, Instagram and other leading social networks. It’s only exclusive for Twitter! So, if your audience is mostly on Twitter, don’t just ignore this FREE tool.

8. ToodleDo

It is more than just creating to-do lists! It allows you to write long notes,  create personalized lists, work on  outlines, and track your activities. ToodleDo is a safe place to collaborate with your team and sync them the data in all your connected devices.

One distinct feature is that ToodleDo calculate which tasks are more feasible to do given your free time. Moreover, it will help you analyze your tasks with the given due dates, suggesting what activities to do first to make use of your time well. Let’s say, you have 3 hours of spare time, ToodleDo can  select a task from your list that doable given the allotted time.

9. All in One SEO Pack

If you created a website using WordPress, then, you add the All in One SEO Pack on your list of plugins. The truth is that online marketing is only a tiny part of search engine optimization (SEO). Aside from the obvious ones like on-page SEO and off-page SEO (or link building), there’s also social media marketing, email marketing, and so on.

Back to All in One SEO Pack, this plugin will help you in terms of:

  • Enhances your page titles to be more appealing to Google and other search engines
  • Adds an appropriate meta descriptions automatically
  • Notifies you to avoid any potential duplicate content
  • Basically, SEO beginners don’t need to tweak the given options. Just install and it will do its magic!

For advanced users, All in One SEO Pack include the following exceptional features:

  • XML Sitemap support
  • RSS Sitemap
  • Google AMP support
  • Google Analytics support
  • Advanced Canonical URLs
  • Notifies search engines about the changes in your website

Currently, the All in One SEO Pack plugin has 2+ million active installations, proving its usefulness to many websites. It’s free, simple, and useful. What more can you ask for? More helpful tools on: Helpful WordPress Plugins Aside from Yoast SEO.

 

Phoenix Website Design – 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 2)

In 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 1), I already shared three free tools that help you in every step of the way. Now, I will share more useful tools in order to help your business to continually grow. Some tools may be familiar to you, but stick around because you might discover a thing or two.

man talking in the meeting

At the end of the day, these tools aim to simplify tasks without spending as much. So, are you excited to know more about the different tools to help your new business?

4. Tweetdeck

Today, it’s impossible not to include social media in your marketing plans as practically everyone you know is on, at least one, social media platform. If these people are more active on Twitter, then, you are in luck. Tweetdeck is a tool to track and organize all your engagements on Twitter. It’s easy to know what tweets worked and what didn’t. Best of all, you can schedule your future tweets with this tool!

No matter what industry your business is under, social media is important in order to survive in this ever-changing digital landscape. Other social media sites, like Facebook, already has a built-in feature in order to schedule posts on business pages. If you are just starting, it’s not bad to utilize these free tools. However, the downside is that they will be time consuming for you to switch to different platforms. If you want a more easier option to manage social media accounts, proceed to the next number.

5. Hootsuite

If you plan to automate your post on all your social media accounts, then, Hootsuite is the solution for you. No matter what platform, this helps you plan your social media posts ahead of time. Hence, saving you more time for other things to do.

The only downside? It’s a paid service. Like I said, if you don’t mind manually scheduling posts, then, read tip #4. However, if you want a faster approach, then, give this a try. For only $19.00 a month, you are allowed to add 10 different social media accounts and to schedule an unlimited number of posts.

Other notable features include:

  • Use premade replies to make your responses appear more professional.
  • Reply to messages and comments without switching to different platforms. It’s all in one dashboard!
  • Know the post with most interactions and engagements in order to develop more marketing strategies.

With Hootsuite, you won’t ever get frustrated with handling different social media accounts all at the same time. No need to hire a social media manager because Hootsuite is ready to help you. Whatever you decide to use, please remember the 4 Things You Should NOT Do on Social Media.

6. Google Analytics

A list of free tool won’t be complete without Google Analytics because, let’s face it, Google Analytics help you understand your website, making it easier to track your web visitors. I don’t mean this in a creepy way. What I meant was track in a way that you will know where your traffic comes from!

The Google Analytics can quickly tell you that whether the traffic comes from an organic search (or search engine), a social media posting, a referral site, or from a direct link. Upon knowing the area with the most traffic, you can formulate more strategies in the future to fit this newly acquired data.

 

Next?  3 Must-Have Tools to Help Get You Started with Your Online Business (Part 3)

Phoenix Website Design – 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 1)

Years ago, Forbes released an article about how small businesses fail after a year or so. With over 28 million small and medium-sized enterprises in the U.S., how can you cope up with the changing times? Everyone is looking for something that makes them stand out from the rest. The question now is… how?

small group of people using laptop computer

In this blog post, I will introduce you to some online tools that will make your life easier. Most of these suggested tools are free to use. So, there’s no need to break your bank account.

1. MailChimp

  • First, you have to reach out to your potential customers. How do you do that? Through sending marketing emails.
  • MailChimp can help you with your email marketing. They have a FREE plan. If you are just getting started, MailChimp all the basics for your new business. Over time, you can upgrade your plan in having added components and more advanced tools.
  • Moreover, the FREE plan allows you to communicate with not more than 2,000 subscribers and you get to send not more than 12,000 emails each month. This is already more than enough! When you are just starting, it’s not as if you will immediately get more than 2,000 emails. With the being said, using MailChimp will help you learn the basics of email marketing.
  • You can’t really skip this part as every website now requires an email address in order to sign up. So, email marketing is not a thing of the past. In fact, most businesses, 80% of B2B or B2C companies, rely on email marketing.
  • Don’t wait for some time to implement this. With MailChimp has as the 4th Best Software Companies in 2019, you can never go wrong. It has secured a spot as the number 1 email marketing tool to help every new business out there.

2.  Trello

  • Of course, after doing emails, you need a tool to help you organize your tasks. No, Trello is not a social media website. This will help you organize your online marketing strategies better.
  • As a team, you will move in one direction with Trello. Using this tool, it will be easy to be on the same page as your team members. People in the team will know what post is for edit, for review, and for publish. This helps to make changes on important marketing posts before it is made public.
  • Trello is just easy to setup different boards, and you can instantly invite your entire crew to work on a project without unnecessary delays. So, cut the confusion and mixed messages with Trello. Like MailChimp, they have paid subscriptions, but Trello also offers a FREE plan!

3. The Canvas Prints Photo Editor

  • A marketing plan is never complete without the use of images. How can you sway potential customers without convincing visuals? The good news is that the Canvas Prints Photo Editor is totally free for everyone.
  • The best part? It’s readily available online so there’s no need to download hefty programs for your computer. All you need is your internet – and voila! – you can start editing pictures for your marketing campaign.
  • Canvas Prints Photo Editor is easy-to-use unlike other photo editors in the market. Editing and enhancing photos has never been this easy. Just upload your own picture or find a free stock photo online.

 

Next? 3 Must-Have Tools to Help Get You Started with Your Online Business (Part 2)

Phoenix Website Design – 2020 Edition: The Writing Not To-Dos (Part 3)

Now that The Writing Not To-Dos (Part 1) and The Writing Not To-Dos (Part 2) are done, I’ll give the final list of not to-dos. This post does not only apply to bloggers and online writers, but it will also be helpful for social media managers, product description writers, and web content writers.

Woman Typing on Laptop

9. DON’T focus on the money.

  • Blog campaigns and other marketing campaigns take time. If you are here expecting immediate returns, then, this is not for you. SEO may be free for everyone, but it will require a lot of your time.
  • There are things you must work on before you see noticeable returns. First, you need to work on your on-page SEO, off-page SEO (or link building), and technical SEO such as page speed. So, if you merely focus on the short-term returns, better find something else.
  • However, if you are here for the long run, I must remind you to:
    • be patient because results will eventually come.
    • trust the process. It may take time, but results will manifest soon.
    • not focus on the number of likes. It’s not about the quantity of likes, but it’s about brand loyalty.
    • continue writing more of what works for your website.
  • So, if you are writing SEO articles, invest on trusted strategies. It’s usually the long-term strategies that deliver surefire results. More reading for SEO newbies: 3 Things to Focus on If You Are Still an SEO Beginner

10. DON’T just write to add keywords.

  • Next,  you aren’t hired to write the same keywords over and over. Yes, adding relevant keywords help to rank your pages better. SEO is important, but it shouldn’t be your main focus. If you just keep adding keywords, your articles will lose its value.
  • You aren’t writing just to please Google; you are also writing for actual people. Thus, there should be a balance between writing for search engines and for people.
  • Remember, you should write a specific content that caters to your users. What’s the use of your keyword-filled blog post when no one will read it? So, consider your reader first. What do they want to read? What do they search for? More on: 4 Things to Remember When Selecting Keywords to Rank for

11. DON’T write aimlessly.

  • Whether in traditional writing or online writing, there should be an outline. Creating an outline allows you to organize your thoughts, and it won’t randomly go out of topic.
  • If you need help with writing your next blog post, refer to 3 Aspects of a Superior Blog Post (Part 1) and 3 Aspects of a Superior Blog Post (Part 2).
  • If you are out of ideas, there are also tools that will help you. More on: 5 Tools that Will Assist You in Producing Better Blog Posts
  • At the end of the day, as long as your post has an intro, body, and conclusion, then it’s all good. It doesn’t matter if you come up with a conclusion first, the intro next, and then the body of your post. The important thing is to have a clear outline before you start writing.

Want more? Let’s now go to the Writing To-Dos. Click on the Writing To-Dos (Part 1) for more tips!

Phoenix Website Design – 2020 Edition: The Writing Not To-Dos (Part 2)

In The Writing Not To-Dos (Part 1), I wrote about 5 not to-dos in terms of online writing. It’s not the usual traditional way of writing as one needs to formulate captions for social media, create product descriptions.

open notebook and a writing pen near a MacBook Pro

Without further ado, here are more writing NOT to-dos:

6. DON’T put off your writing task on the side.

  • Most of writers, including myself, delay the tasks on hand for the reason that we are waiting for our “eureka!” moment. We procrastinate, thinking that the creative moments will eventually dawn on us. Only then we start writing. However, if you keep on waiting for creative juices, it probably cost you a lot of time.
  • So, I am telling  you now: DO NOT PROCRASTINATE. Instead of wasting your time waiting for the “right moment,” continue to write even when you don’t feel like it. You can always edit it later when you get new ideas. The important thing is to train yourself in writing every single day. Eventually, your system will cope up with the idea of being able to write any time of the day.
  • Once your creativity is able to adapt, you will notice that you are doing more high-quality content. Remember, with the advent of technology, you can now find different writing jobs and choose the one you really desire. If you plan to publish a book someday, guest blogging on your free time won’t make you less of writer. So, just keep on trying and keep on writing!

7. DON’T aim for perfection.

  • This is related to the previous tip. Often, we procrastinate because we are afraid of not giving our “best.” It’s not natural to hesitate if we are doing the right thing, but, remember, that’s why you keep on practicing so that your “best” will just eventually manifest. Besides, no one gets to be a “master” writer overnight. It will entail a lot of practice and a lot of mistakes on your part.
  • No one is perfect so waiting for a piece to be“perfect” is just futile. Do not wait for your blog post to be perfect for you to publish it. I’m telling you POST IT NOW!
  • If you think there are things you haven’t discussed, save it for another post. Aiming for perfection will just drain all your energy and your energy. Save some for your next post!

8. DON’T copy someone else’s work.

  • Plagiarism is a serious issue. You can’t just copy someone else’s work and claim it as your own. Remember, there are tools now, like Copyscape, that check if you plagiarized someone’s work.
  • Yes, you can use another piece as your inspiration, but do not copy it a word-for-word and publish on your website a verbatim post of the original source.
  • If I didn’t make myself clear, I will say it again: never copy and paste another person’s work. Never resort to plagiarism. Instead, do your research and write it basing on your own understanding.

Don’t worry because more tips will be discussed on The Writing Not To-Dos (Part 3)!