Clearing the Misconceptions About PageRank (Part 2)

If we go back to the start, PageRank was first introduced to the public in 1999. It was algorithm made by Google to weigh the relevance and importance of a particular web page. The result of a website will be dependent on the links that website will get. Thus, it would mean that: the more strong and reliable your links are, the more chances for your website to rank better.

Ideas and upward trends

Yes, that is how important backlinks are to a website’s ranking. The rank given to a page depends on the links it has. So, links can lift a website up or bring it down. What are the other things that we need to know about PageRank? Let’s clear the air, and deal with some of the most common misconceptions about it.

  1. There’s no way to know the “value” of a web page.
  • Since Google stopped sharing press releases on PageRank, how are we gonna know the substance and value of a web page? Is there a way?
  • That’s the thing… since it bid goodbye to the public eye, it’s very difficult for us know what influences this PageRank metric. No buts and no ifs.
  • So, if someone claims that he knows a web page’s PageRank, that’s obviously a lie! Before you hire an SEO company to optimize your website, read the tips posted here first.
  • Well, if you need alternatives to PageRank, there are similar products you can find online. Just to be clear, I am not endorsing any of these products. I am merely stating a fact that such tools exist on the web: SEO PowerSuiteMoz’s Page Authority, and Ahrefs’ URL Rank.
  • All the 3 links mentioned above are serve as an option to PageRank. Users will understand a page’s value and quality depending on its backlinks.
  1. PageRank has lost its luster.
  • Like I said earlier, there are other tools now that can analyze a page’s rank. Does it mean PageRank has lost its value?
  • Now, with numerous alternatives available out there, does PageRank still remain relevant? Are backlinks really that important to this very day?
  • Literally, there are hundreds of other ranking factors. I’m not even kidding! Remember Gary Illyes’ tweet? Clearly, he said that Google still uses PageRank and 100+ more ranking factors in evaluating a web page.
  • According to the research of SEO PowerSuite, there is still a strong link between PageRank scores and Google search engine results. Additionally, the links still are important too! The backlink profile of a website influences its rank in the SERPs.
  • To be honest, I am not even surprised because Google’s Gary Illyes himself confirmed the relevance of PageRank.
  1. You cannot do anything to boost the PageRank score.
  • Obviously, you have no clue on what PageRank score your web page, right? How can you even attempt to alter the PR scores? Can you even do that to begin with?
  • There is NO definite answer on how boost PageRank scores. However, you can avoid committing mistakes.

I will discuss these PR pitfalls on another post. So, keep an eye for it!

For now, you can catch up on Clearing the Misconceptions About PageRank (Part 1).