SEO has many factors. In most cases, one SEO factor is reliant on another. So, you can’t say this factor won’t yield positive effects. Because when all these essential SEO factors are optimized, for sure, it will generate the results you want.
We all know it starts with content, and your website should provide content that is useful and relevant to the users. Understanding the search intent is the best way you can probably produce the content your users wants and needs.
BUT IT LAGS!
However, if your web pages load slowly, how will ever get to read the content you took time to piece together?
The truth is, users do not like to wait for a long time, and they sure are impatient if you ask them to spare a few seconds more. To wait isn’t something you can afford to ask your users.
FIGURES FROM THINK WITH GOOGLE.
If you ask your users to wait for 1s to 3s, the chances to bounce to another site is only 32%. However, if it reaches 5s, the bounce rate jumps to 90%. It even skyrockets over 100% if the moment it reaches 6s of impatiently waiting.
I can’t blame the users though. Personally, I would feel the same. Surely, it’s frustrating to wait for the page to load. Waiting for a few seconds seems like forever!
Obviously, the page load time and processing speed are important factors to them. At the end of the day, we should all aim to improve websites to gain the trust and confidences of our users.
OPTIMIZING FOR YOUR USERS.
We should look at website speed and personalize it depending on the users and their wants.
However, website performance would totally depend on the current environment of each user. You can plan to better the user experience by considering these crucial factors:
- The device used to browse,
- The internet connection of the user,
- The specific journey of the user.
Consider the User’s Device
- Of course, everything about user experience depends on the device used. For you to consider website performance, consider the device used to browse the site.
- Progressive Enhancement
- This type of enhancement emphasizes on the accessibility. Applying changes to improve page accessibility and adding more web page features to accommodate the different users.
- Graceful Degradation
- The other option is the exact opposite. Graceful degradation refers to reducing features to make the user experience less complicated. The user can switch off element certain web elements if the device can’t handle avant-garde features.
- Progressive Enhancement
Learn About Their Internet Connection
- This is an important factor particularly for the mobile users. Because we are constantly on the go, the internet connect changes. It can fluctuate and become intermittent.
- Just as long as you can allow your users to view your website even on a 2G (or higher) connection.
- Generally, if the user has a 4G connection, it’s okay to load videos and have a visually rich browsing experience.
- If the user has a 2G or 3G connection, you can convert the video to an image instead.
Know Each User’s Journey
- What do your user want? Is he browsing your website to shop, to find information, and to attain services?
- Help the user find the right way to the page he wants. You must be able to address using the shortest possible route.
- So, when he goes to this page, what pages would he likely visit next? Offer internal linking to related pages.
- If the user can swiftly move from a page to another, there’s a feeling of quickness.