In today’s world, most people turn to the internet to do their research. As a business entity, it is crucial for you to have an online presence. Your business must be easily visible and findable. Traditional methods are still helpful, of course. You need to have a strategic location and maximize the use of traditional media. However, the importance of having web presence cannot be underestimated since a majority of consumers use the internet to look up new services and businesses. But a website isn’t enough, either. One of the best ways for you to increase people’s awareness of your business online is to have it listed on Google Maps.
Google is the dominant search engine. If people are looking for a business or a location, they turn to Google and Google Maps. Before we go into the benefits of Google Maps, it’s first important for you to know exactly how businesses work on Google Maps. As you know, Google Maps is a free map-based service offered by Google. It is perfect for finding a particular address, but it also lists nearby businesses and offers directions. As a business, you can use your Google My Business account to make sure that your business gets listed correctly in Google Maps. This means that it is located in the right place and has the correct opening times. With this in place, people will be able to find your business much more easily. With your business on Google Maps, people don’t even need to search specifically for you for your listing to appear. They can be searching for much broader terms. For instance, a user could search for car mechanics in Phoenix. If you’re a car mechanic there is a good chance that you will appear.
If your business has a website, being listed with Google Maps can help you generate more traffic. Google Maps may increase your search engine ranking, and hence it can also serve as free marketing that will help you attract new customers. Having your business listed on Google Maps may increase bookings or sales, and potential customers will love the ease of finding the information that they need. You no longer have to spend a ridiculous amount of money for TV or radio ads or billboards. This is an important benefit, especially for small businesses.
To get started on Google Maps, create your Google My Business account today. To make the most of it, make sure that you use relevant keywords in order create substantial descriptions that will attract customers. Also, you should encourage reviews from customers who have been pleased with your service or product. You are allowed to upload a maximum of 10 photos and five videos about your business on Google Places (for free). Make the most of this opportunity and add pictures of your establishment that people can easily identify.
For help setting up your business on Google Maps, and for SEO advice in general, give our team a call today. We’re here and ready to help.