Phoenix Website Design – How to Create the Ideal “About the Company” Page? (Part 2)

In How to Create the Ideal “About the Company” Page?, I talked about 4 essential elements. Now, I will discuss more things to add on your location page. As we aim to make SEO optimizations, we all must remember to always satisfy the user’s intent. We strive to always help them and anticipate all the questions they may ask about the business.

website displayed on a MacBook Pro

Having said that, these are the things you might want to add in order for the web visitors to learn about your growing business. Read them below:

  • NAP (Name, Address, and Phone number)

    • Your business name, address, and phone number(s) are necessary to be part of the page.
    • Not only that, it should be consistent with your other pages such as Google My Business, Yelp, and Bing Places for Business profile. Wherever your users may go, they will see the same details about your business.
  • Photos

  • Images are also important in a page and not just mere texts. These are a great opportunity for you to showcase photos that may help entices more people to your website.
    • Indoor Photos
      • Surprisingly, many business do not publish interior photos. These images will facilitate in setting expectations.
      • Most importantly, these photos will help in the decision making like in the healthcare sector.
    • Outdoor Photos
    • These photos will also aid in locating the business especially for the new customers. It should include the following:
      • Business logos.
      • Neighboring businesses in the area.
      • Parking details if available.

How to Optimize Images?

You can’t just add various photos of the business because you need to optimize it as well. We can’t deny that the large photos nowadays are shot from a professional cameras.  The file size occupies a lot of space. To remove such unnecessary details in order to save space, delete the excessive meta data. There are such applications that can remove details without compromising the quality of the images.

  • ImageOptim – The file optimizer is free and open source. It removes meta data and supports many file formats. Available for Mac, Windows, and Linux.
  • TheExifEr – With this, you can start editing your EXIF metadata like the image title, description, and location. You can even import from photos from Flickr, Google Drive, and Dropbox.
  • Business Description

  • Most businesses forget to add the necessary description, and just stick to the same generic description. No, do not just add the location. In a tweet, JR Oakes reminded the public to carefully think what to put in your location pages. It’s not enough to add the same content and just replace the areas, cities, and counties.
  • These are the things you should to keep the page distinct and useful.
    • Menu –  This is a MUST if you own restaurants.
    • USP – What makes your business unique? Write it down!
    • Business Locations – Where are your stores located? List all your branches and add their respective contact details.
    • Products – Of course, don’t forget to include all the brands you carry.
    • Services – What are the services offered in your store? Be specific in listing down the products and services available.