In Image Optimization Tips to Apply (Part 1), I already shared with you the importance of image optimization. Plus, I gave you some tips to start with, but there are still more!
Below are 3 more tips on how to optimize your images:
3. Make your original photos standout.
You see, there’s nothing wrong on using stock photos. However, if your website is all filled with stock photos, you will generic like the many sites before you. So, as much as possible, try to add your own photos along with some stock photos on the side.
If you are a business that focuses on customer service yet people don’t see your actual workplace. Instead, they see a stock photo of an office. Seeing this situation, of course, potential clients would hesitate because the smiling faces could be just stock photo and not your actual clients.
In the end, it won’t have an impact to your business. It will drag you down! So, add original pictures because this will win you more clients and better rankings on related searches.
4. Abide by the Copyright Act.
Next, you have to follow the rules. Whether you using a free stock photo or paid one, please check for any copyright conflict. You can read more of this on: The Photos and the Copyright Act
There are countless number of sites that provide stock photos, but read their respective policies. If you aren’t careful, a lawsuit might appear right at your doorstep. I also discussed the proper attribution when using someone’s work on How to Properly Attribute Photos Under the Creative Commons License. Aside from that, you can learn more about The Photos and the Creative Commons License. Like I said, there are numerous free photos out there, but please don’t violate rules.
5. Add distinct file names.
Once you upload your image files, try your best to give it a descriptive file name. Not providing a clear name or description will not add weight. Your images will mean nothing; it’s just an empty display!
Usually, file names of image will appear as “IMG_014578”, “PHOTO-54874963”, or something between those lines. If you retain such files names, Google won’t able to understand the images. Your task is supposed to be helping Google understand the nature of your uploaded images. So, you better start editing the file names and ditch the default ones in order to aid the search engines in understanding your website. Thus, improving your SEO scores.
To be honest, doing this step won’t require a specific skill set. You just need time and patience in renaming your images in the library. Of course, if your website is big, then, you would need to go over an extensive library of photos. For instance, you have multiple images mobile phones because you are selling different brands. Don’t just name it “phone” and other subsequent images would be “phone-01”, “phone-02”, and etc. Instead, provide a distinct name like “Apple-iPhone-8” or “Samsung-Galaxy-Note-20” to help both users and search engines understand what the image is all about.
Want more? Image Optimization Tips to Apply (Part 3)