For websites planning to rank locally, they must focus on the mobile compatibility of their pages. As the mobile-based internet traffic escalates, it’s no-brainer why every website should keep up.
Advertisers and marketers know this well. With 60% of all internet traffic coming from mobile devices back in 2016, one can’t ignore the tipping balance between mobile and desktop search. Moreover, experts project that this mobile trend will continue to soar.
Mobile is the future of internet search
If you think mobile search isn’t a big deal, think again.
For 2019, advertisers, marketers, and website owners have spent a staggering $65.8 billion for mobile ads alone. This is more than double of the 2015 record of $28.7 billion.
In line with this, Google rolled out its newest indexing algorithm called mobile-first. As the name implies, web crawlers will index mobile website versions first before the desktop version. This is a 180-degree turn from the previous algorithm.
The good thing is that marketers and advertisers are aware of this trend. However, many small businesses are yet to realize what they are missing.
No longer just about the top 10 links
Before SEO became an intricate and detailed practice that it is today, Google used to list the ten most popular websites on the internet for every search query.
Nowadays, they have added the Knowledge Graph, Local Packs, Google My Business, answer boxes, and more features. These added tools give websites more chance of being seen online. This is aside from the search result rankings you’ll typically see.
For mobile SEO, especially in a local setting, focusing on these additional tools will go a long way. It will give your target audience more and instant information.
Enhancing the audience’ user experience
Think about this: 88% of internet users who looked up service providers will likely ring or visit one of them during the same day.
That is if your website or information is optimized on mobile.
Small businesses can’t deny that they enjoy a large share of mobile traffic, especially if they optimized their platforms well.
Aside from generating warm leads, going mobile-first will also increase brand awareness, the navigability of your pages, and click-through rates. All the while, you’re also reducing bounce rates.
The newest Google recommendation isn’t just for big players. Even new websites will benefit from having a good start on this algorithm.
Revamping your content
When you’re aiming to convert your website to be 100% mobile-responsive, you shouldn’t focus on format alone.
Your content, how you craft it, and what you put in it are also deal-breakers. In mobile screens, space is small and you don’t always have the luxury of publishing a lot of things at once.
The key here is to use a TL; DR summary at the top. Paired with anchor texts, even the thickest posts will become navigable on a mobile device.
Nevertheless, you should remember that the attention span of internet users is short; some even claim that they are more distracted than a goldfish.
By making your content easy on the eyes and filled with visuals, you can keep up with the mobile era.