In the midst of the changing Google algorithms, one thing is constant: the value of great content. This is why website owners run blog pages as an effort to optimize keywords and boost their site’s ranking.
However, there are times when great content won’t rank. As much as a well-written post is ideal, it’s not a black and white concept when it comes to optimization.
Many of us tend to get lost in the paradigms of SEO. On the course of diving deep to advanced strategies, many lose sight of the basics.
Yet you wonder: why is your stellar content not ranking well? Here are some of the possible pitfalls:
1. Inconsistency on your internal links
Internal linking is a simple yet very important aspect of optimizing your pages. It provides your readers with a path to explore other parts of your website. In addition, it increases the crawl rate and helps spread ‘link juice’.
The rule of thumb is to use three to five internal links for every post. But this isn’t just about linking per se. You should link high-performing pages to other posts so you get to distribute the authority on your website.
2. Not thinking about user intent
Keyword optimization is one of the gold standards of SEO. However, not all digital marketers understand its full potential. Remember, keywords are the bridges that connect you to your audience. If this isn’t something they’ll search for, your content won’t get organic traffic.
Actionable phrases and long-tail keywords that start with how, when, what, where, and why are the optimal options.
3. You don’t optimize videos and images
You might be too caught up on improving your written content that you end up neglecting images and videos on your website.
Without your knowledge, unoptimized media content can lead to loading issues. You’ll also miss the chance to add the media content to your SEO plan.
Always use image formats like JPEG, PNG, and GIF. Also, use your keywords as alt text. This is very easy to do even if you’re new to SEO.
4. You write for search engines, not your readers
The biggest mistake you’ll ever do on your blog is not writing for your readers. Yes, you want to impress the crawlers, but it will be nothing if no one reads your content.
Keep the language light and easy to understand. Most of all, write something that your readers will find interesting and of value.
Also, remember that internet users have short attention spans. With this, you should improve the ‘first impression’ your readers get once they lay eyes on your page copy.
5. There’s no solid content promotion plan
So you hit the publish button and then what? You shouldn’t expect your exquisite content to be a traffic magnet just because it’s well-written. You have to do more work for it to get noticed.
Contact influencers and ask niche experts to share your content. You can also create an infographic that you can post on social sites like Pinterest and Instagram.
However, you shouldn’t just shoot blindly. Target the right audience to earn a reasonable ROI.
Blogging can be technical when SEO comes along. Still, it will be a worthwhile task if you know what to avoid.