Keyword research has consistently been a key piece of SEO. For quite a long time, SEO specialists have invested a colossal amount of energy to find the best keywords that convert. The year 2020 will be the same.
Keyword research remains essential in 2020
Keywords help business owners to win organic traffic. In any case, they additionally help site proprietors to more readily comprehend their crowd and expound on things their crowd thinks about.
Keyword research will stay fundamental in 2020, but it will change slightly. Voice search, specifically, will turn out to be progressively more significant and that will change how keyword research is executed.
Keyword research will be much more topical
Keyword research in 2020 isn’t just about finding the highest traffic and most noteworthy keyword phrases. If you’re serious about generating serious levels of traffic, you have to concentrate on the themes your clients are searching for, not the particular words. The reason? Long-tail searches have become even more common, meaning your content can appear in many more searches.
This doesn’t imply that you never again need to search for keywords, however. It actually means you need to do considerably more research.
Keyword research for voice search
SEO specialists have estimated that voice search will represent as much as half of all search inquiries by 2020. This will have a big impact on your keyword research. Voice searches are structured much more like normal conversations than your typical Google search and your keyword research needs to reflect this.
Smart devices and smartphones have AI technology that can decipher the meaning and intent of these kinds of searches. The results they provide mirror this intent. As a result, your content needs to cover all of the possible queries someone could use to find it.
What you need to know about long-tail keywords
Long-tail keywords are now the key to large amounts of organic traffic. They give sites more opportunities to rank for a wider range of searches. The particular phrases themselves might not drive as much traffic as conventional keywords, however they are a heck of a lot easier to rank for and there are many, many more of them. Long-tail keywords are also a great way to better understand your target market and the kind of things they are interested in.
Maybe what is best about long-tail keywords is the straightforwardness at which you can discover them. For example, you can make a long tail keyword by joining at least two short-tail keywords. Let’s take three keywords as an example. Say you have “best iPhone case”, “case for iPhone 11” and “clear iPhone case”. You can combine them to create “the best clear smartphone case for the iphone 11” and have a unique long-tail keyword that could rank for each of the three individual keywords as well as many more.
2020 is not the year that you quit SEO research. It’s the year that you spend more time thinking about what your target audience is actually searching for.