An effective SEO strategy totally depends on the ability of the search engines to discover your content. Search engines, like Google, should be able to successfully crawl your website for any vital information. Then, it can give a verdict on what rank to give your website.
They are continually doing their job to improve site crawling. We should do our part, too!
It is our responsibility to help the search engines to detect our website and its content. So, how do we go about it?
The trial-and-error method
As cliché as it seems, yes, this is the most basic way to do it.
Try to create a new web page, publish new content, post here and there. There’s no definite game plan here; just try everything and see what works and what does not.
It’s more of being an impromptu yet fun approach. Seeing how everything flows spontaneously. If you’re lucky, you can hit the jackpot.
However, the trial-and-error method can also be time-consuming and ineffective.
Follow a process.
You have to be the opposite of spontaneous. Why do you think huge companies like Amazon, Walmart, and Costco are successful? They all follow a process.
All the successful companies follow a steady system to better serve their customers.
You just can’t randomly concoct a drink every time someone orders coffee. Starbucks follows a recipe on their drinks.
The same goes for SEO; there should be a consistent approach for everything on your website. Consistent effort, consistent message, and consistent quality on all the products.
Develop a details plan to help check if your processes are indeed consistent at all times. So, for this post, I will list down a certain structure to follow in order to make sure you get the most of your SEO efforts.
What should be included in your checklist? It’s all listed below. To help search engines discover your website faster and better, you need to apply these changes:
- The Title Tag
- Let’s start from head to toe, and of course, the first one is the title tag. This is definitely a valuable on-page SEO factor.
- The title does not only help the web visitors, but also the search engines. It will obviously tell them what the page is all about.
- Google supports the first 70 characters. So, if your title goes beyond that, your title will be cut short by an ellipsis.
- Try to formulate a within the given character limit. If you have no idea what to title to give a specific topic, you can consult a title/content generator like Portent’s Title Maker tool.
- If your title is uninteresting, who would click it?
- Imagine seeing this title on the search engine results: “Best Burger in Florida | Best Burger Restaurant | Best Delicious Burger”
- 1), the words are redundant. You are obviously overusing certain words. 2) the title is confusing. No one would dare to read something convoluted as that. The title alone makes my head hurt. So, I would understand if people would stay away from that page.
I will be discussing more things to be included on your checklist. So, check again later!
Part 2 is posted right here!!!