When I talk about “great” websites, people think it’s mostly about the aesthetics. Well, it is NOT really about web design. This article is more than that scope. A great website goes beyond the design element. To name a few, you need to consider the on-page SEO, off-page SEO (or the link building efforts), and many others.
Besides, there are over 200 ranking factors as published on Backlinko. A visually stunning website won’t amaze Google’s standards. Thus, you have to make an effort to reach out to both website crawlers and users.
Number 7: It follows the E-A-T.
What does EAT mean? It stands for Expertise, Authority, and Trustworthiness.
If you read Google post on the Webmaster Central, you would know that it gave guidelines in assessing website content. Google emphasized on knowing E-A-T for your website to appear more often in the search results.
In short, your website has to show credibility and authority. Google values content that are written by experts. So, if you have the academic background to talk about a certain topic, then show it. To know more about the E-A-T, take time to review the Search Quality Rater Guidelines.
Number 8: Backed up by social media.
With the numerous social media platforms, you can’t deny its effect in today’s borderless world. People share almost everything on social media. Generally, people lives have become an open book. You should take advantage of this shift and try to win in the realm of social media.
Social signals – such as comments, likes, shares, favorites – are an indication that your website is accepted by the social networks. Sadly, social media success will not happen in a snap. It takes constant effort in advertising. Other than that, you will need to prepare a social media strategy in order to promote social media likes, shares, and follows.
Number 9: It gets backlinks from other websites.
It’s not enough for your website to have enough social media proof. A great website gets links too!
When a website gets many backlinks, Google sees this as a positive indication of your website. It will then have an advantage over website that have only a few backlinks.
Since links are valuable in Google’s standards, a lot people tried to outsmart Google by producing unnatural links in order to gain higher rankings. Unfortunately, Google was able to catch up with the shady link building efforts. With the help of updates like Panda and Penguin, Google can now penalized websites with suspicious links.
To get natural links from reputable websites, take time to strengthen relationships and don’t just interact merely for business reasons. Read these articles on:
- 3 Tips to Improve Link Building Efforts (Part 1)
- 3 Tips to Improve Link Building Efforts (Part 2)
- 3 Tips to Improve Link Building Efforts (Part 3)
- Following These 6 Bad Link Habits Could Get You Penalized
- What are the Backlinks That Are Harmful to Your Website?
At the end of the day, all you need to remember is that you need to assess all the incoming links pointing to your website. If you found any unnatural links, don’t hesitate to remove these links because it can harm your site in the long run. To know more details about the Google disavow tool, read the guide on how to disavow backlinks right here.