Myths and rumors easily spread even on the internet. If you read 3 Linking Strategies that You Should Not Believe, you should know the 3 myths I proved to be false. Today, I will still continue the discussion and I will give 4 more scenarios for you.
Remember, links are important, but it is more important to build the proper links for your website. Applying dubious link building techniques will just bring you more harm than good. Search engines, like Google, will always favor high-quality links over shady ones.
Without further ado, here are 4 more link building myths that you should not believe especially at this day and age.
Myth #4: Links are NOT important if your website ranks high already
- Just because you are doing well on the other ranking factors, you decide to skip on link building. No, please don’t. Sadly, many people practice this!
- Links should be part of any SEO strategy because it helps you preserve the “high ranking” your website currently has. Other than that, links help you do the following:
- Widen your online visibility even more,
- Bring in more traffic to your website, and
- Demonstrate how your website has authority, expertise, and significance.
- Link building should be an ongoing effort. You are not after of the number of links to your website, but you are after the opportunity to introduce your website to new customers.
Myth #5: Google will favor websites with high-quality links
- Google will not favor any ranking factor over the other. There no cookie cutter mold to follow here. What we just know is that there are over 200 ranking factors from backlinks to on-page SEO elements. For a complete list of ranking factors, refer to this list compiled by Backlinko.
- We will never know what is more important because Google’s ranking factors changes depending on the trends. If you watch a particular Google Webmaster video, John Mueller specifically said that there is no “one size that fits all.” It all boil down to the searcher’s intent. Search engines will rank websites depending on its relevance to the queries.
Myth #6: Posts, links, and whatever content on your website share the same rank
- This myth would refer to 2 things:
- Each post on your website has the same value or
- All links have an equal rank.
- Still, these statements are NOT true. For individual posts, you can search for online auditors. These tools will audit your website and rank your posts. Link Assistant provides a free download of their website auditor.
- As for the links, John Muller shared that the position of a link on page is extremely important. So, plan the positioning of links well. It is recommended to put the links on the higher of the web page. Basically, if a link is placed on the higher part, the more value it has.
Myth #7: Internal links won’t boost your rankings in the SERPs
- Undoubtedly, external links mentioning your websites are important, but internal links has an important role too. When you connect interrelated blog posts together, you then create what SEO experts call as a “topic cluster.”