In SEO, it’s easy to plan for your website when you have a huge team of computer and tech enthusiasts, but also a marketing and PR team. Not to mention, you also need money to finance your marketing efforts.
Previously, I already talked about 6 Ways in Creating an Effective SEO Strategy Using a Limited Budget. When you have to work around a meager SEO budget, website success seems to be an impossible dream to accomplish. Don’t feel sad though because money is NOT everything.
Focus on what you can do.
Now that you are limitations are identified, it’s time to focus on your STRENGTHS. Yes, there might be disadvantages, but you could have an asset that other do not have. It could be unparalleled social media presence, or a dedicated PR team. This could really come in handy when you are doing your marketing efforts. Not everything is about SEO optimizations! In fact, if you want, you can try to exchange your creative knowledge for some significant SEO advice.
Focus on what you are good at, and capitalize on this unique edge in order to gain loyal customers. Your website could get positive reviews or gain reliable backlinks from other websites. Start identifying the things you can actually do and use these strengths to generate an effective SEO strategy. For example, you may not be popular yet, but your business is known locally. So, take time to contact local businesses in your area and collaborate with them. Slowly, you will expand your reach. In no time, you will be well-known both offline and online.
Set realistic expectations.
Next, try to set realistic expectations. With this budget, what can you do?
Of course, with a limited budget, things will not be over-the-top. You don’t have an excessive flow of resources; make use of what you have and allocate them properly. Don’t squander away your resources on things that aren’t the utmost priority of the project.
If you want to redesign the website, that might be an expensive effort at the moment. Plus, elaborate promos and ads might be impractical. Start with promoting your website on social media first. Sign up on the different platforms and start broadcasting your message. More on: Using Social Media to Boost Brand Awareness.
Remember, social media is also the place to interact with other people. So, don’t just endlessly promote because no one likes that. Take note of the 4 Things You Should NOT Do on Social Media!
Take it one at a time.
Lao Tzu once said…
“The journey of a thousand miles begins with a single step.”
Let’s face it, you can’t be able to handle everything at once. Hence, tackle each task little by little, and put your efforts on the things that will yield the most growth. First, you may want to improve your product pages or enhance your published content. After, you could work on your product descriptions.
See, you don’t have to revamp the entire website all at once. All you need is to work on your priority list and jot down what the most important tasks are. Gradually start with a page or two until you are able to renovate every corner of the website.
Next? 3 Ways in Creating an Effective SEO Strategy Using a Limited Budget (Part 3)