In 4 Things to Remember When Selecting Keywords to Rank for (Part 1), I already discussed that keyword research is vital in SEO. What makes it harder is the fact that keyword research is a subjective matter. Furthermore, it is a something that constantly changes. Over time, you will eventually rank for other keywords.
Here are 4 more tips to follow:
- Topics over keywords.
After you did the keyword research, for sure, there’s a lot of keywords you have gathered.
Nope, you don’t need to create pages or blog posts for every keyword you found. Instead, you need to build topics around the keywords you got. You can start from the content already existing on the website, and then, continue from there. Then, when your content accumulates, it’s time to categorize similar content together.
Surely, there are already topics that you already have extensive knowledge about. These topics will serve as the foundation of content as you are confident about them already. Your strengths will naturally rise above the others. This is where you will focus your SEO efforts. More on: 3 Things I Learned About Websites and SEO
- Make sure there is topic relevance and sequence.
Now that you know what topics to focus on, it’s time to check whether you have the right terms or not. For example, you would want to go for “books” when you own an online book shop.
Yeah, that might be a good idea when where are talking about online bookstore. However, there are still layers beyond the surface. More on: 3 Things to Focus on If You Are Still an SEO Beginner
What if another person is looking for specific books? Thus, it is also essential to rank for other genre you carry such as “Historical Fiction”, “Romance”, “Science Fiction”, “Thriller”, “Biography”, and others. Go deeper and talk about what you really are as a bookstore.
If you choose the generic ones, you may end up wasting that lead. Every click is important so it is necessary to make sure that the topics you chose coincide with your products, services, and website content.
- Look at the actual search results.
No matter how you painstakingly do your keyword research, it all comes down to the search results. The SERPs is the actual battlefield, and you need to look at the actual search results.
You also have to remember that the SERPs constantly changes so check on how your keywords and topics fare in the SERPs game. Take your top keywords and analyze the following:
- What appears in the search results when you search for certain keywords?
- Do you see your own site in the top results?
- Are there any direct competitors you see in the search results?
- What are the other organic search results you see?
- Monitor your performance.
Of course, not all keywords will perform well. There will always be certain keywords that will outshine others. It’s important to monitor your stats in order to find ways to create an effective marketing strategy for your website.
Watch for the keywords that…
- Only manage to get a few clicks,
- Get only a few views,
- Not a lot conversions,
It’s important to know the deeper meaning of things. Some gain a lot of reaction from people, but only gain a few clicks. Meanwhile, some give a lot of web traffic, but only minimal conversions. More on: Reasons Why Your SEO Strategy Isn’t as Effective