Is your online store not getting a lot clicks lately? I know that it can be very difficult to keep up with latest SEO trends.
No need to worry though, you can still implement changes to your online store without complicated steps. In this blog post, I will give 5 easy suggestions that can surely improve your sales. Just make some adjustments by following the tips below.
- Use the influence of great product images.
According to icons8.com, 92.6% of online customers think that images are important in making decisions. If you want to arrive at a positive buying decision, then, start enhancing your images. Remember, product images should be crisp and vivid. IT SHOULD NOT BE PIXELATED! More on: How to Increase your Sales with Better Product Photos
If you are selling something online, it’s important to make sure that the pictures are clear. Just don’t overdo it because images may tend to load slowly on mobile devices.
If you need more help what images to use, read: How to Increase Your Conversion Rate with Images.
- Check on the users’ abandoned carts.
If you look at CoreDNA.com‘s case study, they have studied 19 different e-commerce websites. One specific study focused on how Envelopes.com gained 40% more conversions sending follow up emails.
They decided to give their customers a nudge. These customers may not have purchased anything yet, but they are best prospects because of their high intent to avail your products. So, take a look at the abandoned carts. They have a potential because users already express their interest in your product!
At some point, they considered buying it. Thus, take this a chance to turn abandoned carts into actual money for you.
- Aim for a mobile-friendly website.
In 2020, the U.S. is expected to break the $338 billion record. Statista.com released a detailed study on mobile e-commerce sales from 2013 to 2020. This proves that people are quickly transitioning from being computers users to mobile phone users.
So, it’s time to recalibrate your website and stop ignoring the strong force of the mobile users. In fact, Exxel Outdoors expects a triple digit growth in terms of the mobile sector.
- Link up related products together.
Surprisingly, not a lot follow this tip. Yes, this may seem to be a mere simple suggestion, but it works effectively. When you have related products, always provide a link. You may insert a hyperlink so the users can quickly redirect to the related page.
- Improve your product descriptions.
When there’s a new product, don’t just follow the product description provided by the manufacturer. Your competitors are doing the same thing already!
Instead, try to formulate your own product description. Honestly, you won’t need technical SEO skills here. You just need a good writer with a wide set of vocabulary. Reach for your audience using plain language and appeal to their emotions. For sure, the page clicks will convert into sales. More on: Increase Conversion Through Emotional Appeal
At the end of the day, these may seem basic to you, but it’s surely effective. Plus, these solutions are easy to apply, and won’t take you long to see the bountiful effects to your website. So, what are you waiting for? It’s time to optimize your online store!