One way to get more organic results, you would need to do an SEO audit. An SEO audit can help assess your current standing. It will let you know what strategies did work and what did not.
You can divide your thorough audit into 3 major sections: the technical SEO, the on-page SEO, and the off-page SEO. An analysis of all the keywords you used will be helpful, and you can cross reference that to the keywords used by your direct competitors.
So, what’s for you after an SEO audit?
- Detailed Audit Report.
- List everything you used. There should be a complete list of all the keywords audited. What were the top performing keywords? What keywords were on the bottom section?
- Each item should be assessed on whether it is good or it needs improvement. There should be a concrete recommendation for further development.
- If it’s a lighter audit report, it may lack certainty and clarity. So, the longer the report, the better. You are sure that every based covered. No stone was left unturned.
- Learn to Prioritize.
- Using the same long and detailed list I mentioned, the next step is to plan. Learn the level of impact of each keyword or insight. Not all the recommended actions will have the exact result. So, assess what needs to be done first.
- Yes, you might say that the SEO industry is uncertain, but you should be able to, more or less, evaluate the issues that need your immediate attention. Setting your expectations early on could help you later when the actual problem or issue occurs.
- For instance, writing the appropriate title and description is important. This has more effect in the grand scheme of things. Your website would have better rankings using the right title and meta descriptions so naturally you would need to put this on the top of your list.
- Know the Needed Resources.
- Now that you are done prioritizing things, evaluate how much money you need to do this. Know the time, the money budget, and the human resources in order to fulfill your goals.
- One task may only need 1 person, but some tasks might need a whole team. Sometimes, you might even need to outsource employees to do this.
- Once you have figured this out, you can further filter what tasks need to be done immediately basing on the current available resources. So, you may need money to complete certain tasks in time.
- Establish a Timetable.
- Going with proposed plan might not be easy as you think. Of course, there are restrictions in terms of budget. Plus, there’s time! You need to catch up with the deadline you are given.
- You be able to present a schedule basing on all the factors and constraints. Specify how much time each task would take. Thus, you have a rough estimate on the time to meet the expected goals and milestones.
- Put Your Plain in Motion.
- Lastly, it’s time to take action. Make sure that:
- Team collaboration would go smoothly.
- People would know who to report to in case things would go awry.
- There is a clear task designation for each member.
Whether the tasks are simple or complex, the risk of failing is always there. So, be sure that each task is clearly assigned to a team. Setting a concrete plan and budget is utterly important.