After discussing user engagement and it’s relation to SEO, I will now proceed to the tips in increasing user engagements.
So, how do you boost user engagements? What change can you do to encourage users to interact with your site?
- Create a Responsive & Speedy Website
According to Unbounce’s The 2019 Page Speed Report, almost 70% of customers say that page speed determines their likelihood to purchase an item. Additionally, millennials are among the least patient customers, and if a page loads for more than 3 seconds, that waiting time is already too long.
Clearly, speed is an important factor in this study. If web page takes time to load, nearly 50% of web visitors agree that they most likely will not purchase, and 1/3 of them admit that they most likely will not visit your site ever again.
The worst part? 25% of customers will transfer to a competitor website that has a faster page load time. Be this a lesson for SEO marketers and web designers to optimize a website to improve page speed because customers do not feel like waiting for a long time.
- Remove the SEO Errors
The basic example would be the 404 error message. Imagine, you are already too engrossed with your research. Then, when you clicked the hyperlink, it informed you that the link is broken and the page is nowhere to be found. That’s frustrating!
For sure, your readers would be pissed to know that they weren’t redirected to the correct page. That is traffic lost for your site, and you just lost the chance to gain more customers. So, take time to check for broken links.
- Provide Multimedia Content
Whether you decide to do a mix of text and image, or a combination of video, audio, and text, always give people more ways to enjoy your content. Remember, there are 7 learning styles. You can’t just rely on words and use a purely linguistic approach.
Most websites focus on texts, but people absorb information differently. From time to time, incorporate a video or an audio transcript with your wordy articles. Present your blog post using an infographic or use another visual aid instead of letting people read. Combine different forms of content, and study the changes it brings to your website.
- Make Something Useful
When you try to produce new content, always keep in mind the users’ needs.
Will this serve a purpose? Is this considered a helpful content? Does this answer a question?
Write thorough articles that addresses a particular issue. We all want to save time so we can do other things. So, try to come up with articles that provide tips, how-tos, and anything that encourages productivity. If you make useful content for your audience, then, your website will be their go-to solution for any of their problems.
- Simplify Your Navigation and Web Design
Your website is for your users and there is no need to complicate things for them. Consider their opinion in terms of website navigation and design. Send out a survey form, or check your website if there are areas that needs improvement. If your users struggle even at the easiest tasks, it’s time to make navigation simpler and website design clearer.