How to Stop Overcomplicating Keyword Research

Keyword research is an integral part of running an SEO or PPC campaign. Also, it’s a key component of search engine optimization. By picking the right keywords to optimize, you’re bringing your website closer to its rightful audience. However, the question is this: are you making the research process more complicated than it should?

The problem with overcomplicated keyword research

With the advent of software and online tools for keyword research, it’s easy to think that the process will take no more than a few minutes. For those who know how to harness such tools, keyword research can be just as quick. However, for those who get easily lost in the process, these tools can also cause the overcomplication.

A keyword research software can spit out thousands of keywords at a time. The struggle here is knowing which in the sea of keywords you’re supposed to use.

To help you narrow down the list, you should always focus on your goal. What do you want to optimize for? Take note that internet users search for a specific keyword under four different categories:

*Transactional – these keywords are directly selling an item. For example: door panels for sale

*Navigational – a query for those looking for a specific location. For example: door panel store near me

*Commercial – this is a buying intent keyword. For example: For example: best door panel for garage doors

*Informational  – it’s a query that requires a practical answer. For example: how to install door panels

Keyword research is worth it, but do it right

Keyword research allows you to rake keyword options that will help you rank your pages and launch ad campaigns. Aside from using the best keywords, this process ensures that you’re optimizing your website for the right audience.

Avoid succumbing to redundant processes. By focusing on your goal, you can easily pick well-curated keywords that will work well for your campaigns.

Stop wasting your time by searching each keyword result. Narrow down the list by determining which group of keywords you need based on the four search behavior discussed above.

Knowing what your customers are searching for is as important as knowing how and why they search for it. This way, you’ll determine what type of group ad you’re going to launch.

Stop overcomplicating keyword research

Even experienced PPC managers can make the mistake of overcomplicating the process. The key here is defining your goal so you can go back to track on your keyword research. Use the tools available, but don’t let it consume too much of your time either.

Keyword intent is the key here. Once you know what you want to achieve with your ads or SEO efforts, it’s easy to look for the keywords that you will use.

Nevertheless, it’s quite normal to have a testing phase. Still, it should last too long, or it will impact your rankings and revenue. If you find keyword research, the advice of an expert will be a big help.


Keyword research doesn’t have to be more difficult than it should. With the right tools and techniques, you can easily find the keywords that you really need.