Phoenix Website Design – Interpreting “Quality” the Google Way (Part 2)

During the previous blog post, I discussed the Google way of defining “quality.” I was able first 2 main sections, namely the “content and quality,” and “presentation and production.”

Quality, Hand, Write, Pen, Signature, Consent, Seal

Now, I will continue with the “expertise,” and “comparative” questions. Before you proceed, put yourself in the shoes of the shopper. Will you able to respond positively to these questions?

Questions to ask regarding: Expertise

Aside from high-quality content, Google favors authority. It’s quite obvious on the discussion of E-A-T, which means expertise, authoritativeness, and trustworthiness. Since the beginning of time, Google values the links a particular website gets, and this evident on its PageRank algorithm. Not only that, Google carefully evaluates links from other sites that are mentioning your website. In this situation, quality links are favored more than the number of links.

Related: How NOT to Endanger Your PageRank Scores?

But your site’s content and the authors who write it also impact authority.

When a website optimizes content that meets the E-A-T standards, of course, expect better rankings for these pages. For instance, once a website prioritizes helpful articles such as buying guides, video tutorials, testimonials, and meaningful FAQs, these will be deemed significant under Google’s meticulous radar.

Next, you should also take note of the website’s reputation. Is it positively received by the industry players and the online customers? Are there any posts about it on forum sites and the different social media accounts? As a content write, you should keep your online accounts professional and include links to your website. Whether it’s on Twitter or Instagram, strive to exude an air of professionalism.

When analyzing expertise, here are the questions:
  • Is the content presented in a way that makes you fully trust it?
  • Does it disclose its sources?
  • How about the author? Does he/she provide his/her academic background by linking his/her author page or about us page?
  • Next, does the website show that it is reputable and dependable on the topic on hand?
  • Is it clear that the article is written by a prominent figure and that he/she is knowledgeable on the topic?
  • Most importantly, does it contain grammatical errors?
  • Lastly, would you still trust the website in terms of money matters?

Questions to ask regarding: Comparative

Now, in order to evaluate a website’s quality, you need to compare it with other website. Remember, you don’t need to be perfect in all aspect. All you need to do is to outshine your competitors.As long as you are better than the related sites in your field, then you are in good hands. For this section, Google analyzes what websites provide the exact content that consumers want and need.  Moreover, it should be able to provide value, meaning, and assistance to its readers.

Below are the comparative questions to ask:
  • Comparing to other sites, does it website provide important information?
  • Is it truly concern of the interests of its customers or is it merely doing all these things search engine rankings?


If most of your answers are positive and conclusive, then, you are doing an excellent job in maintaining quality. If not, go through Google’s questions again in order to self-assess the quality of your website.